Association eNewsletters

Have you ever considered converting your current print publication to an email newsletter (eNewsletter)? Would you like to communicate with your members/donors more often, but don't have the staff to do it in house? ForbesAMG will manage the entire process to create a monthly, weekly or even daily email newsletter for your members.

Here's how it works.

• We will spend time with your staff learning about your members and their information needs. We will take the time to understand your needs for promoting your organization's mission, products, services and events.
  
• ForbesAMG will design a template for your newsletter (click here for an example) or we will work with your in-house design team. Either way the result will be an easy to read eNewsletter that compliments the "look and feel" of your organization's current web and print designs.
  
• We will import your existing email list and help you build that list (or create one from the ground up), by creating a customizable sign up page. This is a great way to learn more about your members and prospective members. In addition to any demographic questions, you can ask any number of custom questions, such as "Annually, how many trade shows do you attend?" Based on the answers to these questions, you can even send different emails to different groups.
  
• Our staff will provide content for each newsletter that is specifically collected for your audience. Your organization's news and promotions are seamlessly integrated into the other content.
  
• Our email marketing system automatically processes opt-ins, opt-outs and cleans bad addresses from your list. The system also provides analytical tools to help measure the success of your eNewsletter. A "Send to a Friend" feature will help your subscriber list grow.
  
• ForbesAMG will assist in setting up a program to attract advertisers or sponsors to your eNewsletter. Many associations earn a profit from their eNewsletter efforts!

Contact us today for an initial consultation. Even if you already have a vendor or are producing your eNewsletter in house, in most cases we can provide a better product and save you money!