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ForbesAMG, Inc.
100 Stierli Court, Suite 108
Mt. Arlington, NJ 07856-1312
Phone: 973.601.8110 Fax: 973.601.8118

eMarketing

• People continue to increase their time spent on the internet. According to a recent Gallup poll of adults, 48% of respondents said they spend more than an hour a day using the internet, up from 43% saying the same the previous year and from 33% saying so as recently as 2005, reported AdWeek.com. Read More

• How much can personalized, relevant direct marketing increase your response rates over static direct marketing? This is not an easy question to answer as response rates depend on several variables including: the relevance of the message, the offer, the list, the creative and the timing. Often the process is as much art as science. Read More

• eMarketer's Geoff Ramsey offers seven predictions for 2009. Read More

Traditional Marketing

• The Postal Regulatory Commission (PRC) determined a cap of 3.8% on the average postal class rate hike. The USPS will file its request for rate hikes next month after which the PRC will review them to ensure they are within the caps for each mail class. The new rates would take effect in May, reported The Non Profit Times. Read More

• The U.S. Postal Service published its proposal in the Federal Register for new standards to improve the efficiency of letter-size booklets and folded self-mailers. The agency is proposing revisions to tab size, tab location, paper weight and dimensions for folded self-mailers and booklets mailed at automation or machinable letter prices. In its posting, the USPS noted that many folded self-mailers and booklets are not processed successfully on letter-sorting machines, while unenveloped pieces tend to jam, leading to damage of the equipment and the mail, reported DMnews. Read More

• Marketing executives are going back to basics this year, putting renewed focus on satisfying and retaining customers and investing in research and insights, but are sick of hearing about Web 2.0, according to a survey by The Marketing Executives Networking Group (MENG) and Anderson Analytics. Marketers expressed concern on how a recession would impact priorities moving forward, and half of the executives believe their marketing budgets will decrease in 2009, while 56% indicated their staffing plans will either stay the same or increase. Read More

CASE STUDIES
Since Sears began a new email program, the brand began A/B testing its emails, dividing them between a control group that does not receive personalized emails and a test group that does. Compared to non-personalized emails, the test group of personalized emails have seen a 41% increase in revenue per clickthrough, a 178% increase in conversion, a 59% increase in average order volume and a 215% increase in clickthroughs, reported DMnews. Read More

Landmark Impressions wanted to showcase the company's capabilities and the potential of personalized URL technology. Using a direct mail project combined with a personalized URL and a personalized Flash animation, the company succeeded in raising its corporate profile with more than 1,700 people and got four new projects. Read More

ForbesAMG, Inc.
100 Stierli Court, Suite 108
Mt. Arlington, NJ 07856-1312
T: 973.601.8110 F: 973.601.8118
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