Is Email Marketing Dead?

Not by a long shot. In December we launched an enewsletter for a non-profit that returned five times the cost of the campaign. We started the new year off with the launch of an enewsletter for a national pageant that filled the client's inbox with positive feedback and requests for more information. Additionally, we completed a redesign of DHI IndustryWatch, an association enewsletter we have been publishing for over four years.

If you would like to get started promoting your company via email give me a call and let's see how we can help get you started. If you have an email list we can design a template and map out a program that you can manage yourself OR we can manage the entire program for you including writing and gathering content. If you don't have a list, we can help you start building one.

It cost nothing to talk, so let's see how we can help.

Sincerely,
Jim Gawley
VP eMedia, ForbesAMG
Phone: 973-601-8110
jim@forbesamg.com

eMarketing

• Where is digital marketing headed in 2010? Ad Age suggests that the basic rules of brand building are just as important for innovations in the digital space as they are for traditional forms of communication. Using new technology won't in itself bring success; your digital communications still need to be creative, engaging and relevant if they are to cut it in the new year. Read More

• Small businesses are set to increase the time and effort they spend on social media marketing, but research on its effectiveness has been mixed. In a survey from Citibank, for example, the majority of small-business executives found social networks no good for expanding their business. But according to the "Small Business Marketing Forecast 2010" from Ad-ology, lead generation is the biggest benefit of social networking for U.S. small businesses, cited by one-half of respondents. Social networks were also considered a good way to keep up with the industry and monitor online chatter about the business, reported eMarketer. Read More

• Baby Boomers are becoming new "social media mavens." Among all media services listed in a recent survey, Boomers were least willing to give up the internet, versus the top response of the 2008 survey,their cell phone. The survey shows they now spend more time than ever online (a rapid increase in one year from 38% to 62% stating they now spend more time online). The majority of Boomers have joined popular social networking site Facebook within the last 6 months, according to the study conducted by CPH Research . Read More

Traditional Marketing

• A recent USA Today article offers small businesses 10 tips to make 2010 a much better year than 2009. Read More

• One-third of the respondents to a Pitney Bowes Business Insight survey said they use manual updating procedures when mail is returned to them from the National Change of Address or Address Change Service methods due to incorrect recipient addresses, reported DMnews. On January 4, companies whose mailings are not compliant with the US Postal Service's Move Update Standard will first be billed an additional 7 cents per assessed piece. Read More

CASE STUDIES
Volvo Cars NA implemented a direct marketing campaign in the Northeast region of the U.S. to sell new Volvo vehicles to both current Volvo owners and owners of certain competitive models. The campaign featured special pricing and incentives for four Volvo models, and offered different deals in four distinct markets, enabling Volvo to track the relative success of the efforts in each market. The campaign, which involved mailing 486,000 printed pieces, used personalized URLs (PURLs) to offer special deals. The campaign produced the following results:
•Sales of 1,019 vehicles (0.21% of the direct mail recipients)
•58.2% of the people who went to their PURLs purchased vehicles
•That level of success amounted to a 265% increase in the transaction rate, Volvo said, which was attributable, at least in part, to the incorporation of PURLs in the campaign. Read More

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