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April, 2009
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New Postage Rates Take Effect May 11 On May 11, 2009, the postal service will increase rates on both First Class and Standard Mail an average 3.8% across the board. The cost of a first class stamp will increase from 42 cents to 44 cents, postcards from 27 to 28 cents, and an oversized First Class envelope (1-oz. 9"x12") will increase from 83 cents to 88 cents! Consumers and business owners alike should become accustomed to annual increases in postage rates as the postal service continues to face a nearly $6 billion deficit in 2009. If you have projects that are nearing completion and want to get them in under the old rates, don't delay, call us TODAY. We can also provide a more exact estimate on how the rates will affect your specific project after the May 11th increase. Regards,
• Facebook pages provide a relatively low-risk option to get your brand involved in social media. A Facebook page allows fans of your brand to engage both with the brand and with others who share the brand love. While it's a great opportunity for you to distribute your content to the community, it's an even better environment for your brand fanatics to share their thoughts, engaging at a deeper level with the brand, reported DMNews. Read More
•People would be willing to give more money to charities via online donations if it were easier for them to find crucial information, according to a new study from Nielsen Norman Group. The information most users sought first was an understanding of the organizations' goals and objectives. However, only 43% of the websites studied put their mission on their homepage, and only 4% stated on the homepage where the donor's money would be applied. This information was often provided inside the website, but users had trouble finding it, and this affected their donation decisions. In 17% of the cases, users simply could not find where to donate, reported DMnews. Read More • The U.S. Postal Service said is delaying implementation of the Standard Mail Move Update noncompliance charge from May 11 to January 4, 2010, in a notice filed with the Postal Regulatory Commission. Read More (PDF file) • Major marketers targeting small and medium businesses (SMBs) are relying less on traditional marketing tactics because of the economic downturn, but that's one of the top ways SMBs like to receive product and service information, according to a new study released today by Bredin Business Information (BBI). Read More • The U.S. Postal Service is running a "summer sale." The sale will run from July 1 through September 30 and will be open to mailers who mailed more than one million Standard letters and/or flats from October 1, 2007, through March 31, 2008. The USPS said eligible mailers will receive a rebate of 30% on any mail volume in the summer sale period, which is over the past threshold, reported DMnews. Read More • Are marketers becoming less enthusiastic about pushing environmentally correct products? Not according to the American Marketing Association (AMA) and Fleishman-Hillard. Far from pulling back, one-half of the marketers in the survey thought economic realities would actually encourage the adoption of green practices, and 58% planned on putting more emphasis on developing corporate sustainability opportunities in the months ahead, reported eMarketer. Read More |
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