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May, 2009
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• Small businesses are not as successful as they would like to be in effectively marketing themselves to grow their business beyond their current size, according to a recent study. Interestingly, the same study also found that only 12% of small businesses are engaging in social media. Small Business Trends looks at ways you can use social media to "tell the story" of your small business. Read More • Twitter is everywhere and chock-full of consumers – so more and more marketers want to get on the Tweeting bandwagon. But how can you be sure you're making the most of your microblogging efforts? Four experts share their top tips with DMnews. Read More • An anti-spam bill has been introduced in the Canadian House of Commons that may have big ramifications for U.S. marketers. Dubbed the Electronic Commerce Protection Act, Canada's anti-spam bill is permission based and would allow individuals to sue suspected spammers. The U.S. Can Spam Act does not require marketers to get permission from recipients before sending commercial email. Also, it allows ISPs to sue spammers but not individuals, reported Direct Magazine. Read More
• U.S. business-to-business (B2B) companies are ratcheting up marketing spending in the downturn. According to Outsell, while 13% of B2B companies with over 1,000 employees are increasing spending, 26% of B2B companies with fewer than 100 workers are, reported eMarketer. Read More • Forrester Research predicts that interactive marketing spending will hit $25.6 billion this year -- up 11% from $23.1 billion in 2008. That total, which also includes search, email, social media and mobile marketing dollars, is expected to more than double to nearly $55 billion by 2014, reported Online Media Daily. Read More • The U.S. Postal Service started accepting mail pieces bearing the Intelligent Mail Barcode (IMB) this month. The much-talked-about system is expected to make it easier for both mailers and the U.S. Postal Service to track and document mailings at each stage of the mailing cycle. Although currently voluntary, the IMB will be required on all pieces by May 2011, reported ChiefMarketer.com. Read More • CBS Outdoor has launched a new text messaging capability for its advertisers' outdoor media campaigns. The program, called Txt2go, will include a text keyword on advertiser signage that consumers can use to access marketing messages from the client, including special offers and promotions, reported DMnews. Read More |
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