• JetBlue, is introducing a marketing initiative that seeks to convince consumers how much better traveling on JetBlue can be. The campaign is a video-rich online effort - JetBlue is calling it a digital brand experience - whose web address is meant to say it all: experience.jetblue.com. The initiative is an example of what is known as experiential marketing, reported the New York Times on the Web. The goal is to entice consumers with promises to entertain or educate them rather than bombard them with pitches that interrupt what they are watching or reading. Read More

• About one-half of business-oriented marketers are staying away from social tools such as blogging and Twitter, according to research from marketing automation firm Genius.com and BtoB magazine. Facebook was more popular, with nearly three-fifths participating, and business-focused social network LinkedIn was used by three-quarters of B2B marketers, reported eMarketer.com. Read More

• Google publicly released a list of the top 1,000 sites by unique users as measured by Ad Planner. The list ranks sites based on category, unique visitors, reach and page views. Click here to view the list.

Traditional Marketing

• Check out 20 customer care actions that will help to enhance customer satisfaction and build sales. Read More

• Fifty one percent 51% of the small business owners polled say their businesses have already, or will fully, recover by the end of this year, according to the FedEx Office third annual Signs of the Times national small business survey. Forty four percent of small business owners plan to grow business in 2010 by increasing communication with existing and potential customers via printed materials like newsletters and direct mailings, reported MediaPost's Research Brief. Read More

CASE STUDIES
Rosemont College created a multi-phase campaign to re-connect with younger alumni and hopefully encourage them to become supporting donors. The campaign utilized personalized URLs and variable data printing. As the college gathered more information about the alums, subsequent mailings became more personalized and relevant. Twenty three percent of recipients visited their personalized URL, according to PODI Reports. Read More

To promote Massage for the Cure, Massage Envy sent an initial email approximately 30 days prior to the event. In addition to contacting its house file, Massage Envy had several of its partners/suppliers send promotional messages to their customers. Skincare company Murad, for instance, emailed its roughly 1 million subscribers. A follow-up email was sent five days prior to the event. Massage Envy had hoped to raise $250,000 for Susan G. Komen for the Cure. It ended up exceeding its goal by nearly $300,000. About 70% of the roughly 46,000 people who purchased massages that day had never visited Massage Envy before, reported Direct Magazine. Read More

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