eMarketing

• Email marketing spending in the U.S. will increase to $2 billion by 2014, which represents almost an 11% year-over-year growth rate, according to a new forecast report by Forrester Research. The report attributed the growth of email marketing to falling CPMs (meaning that ESPs are charging less per e-mail), a higher return on investment, as well as the growth of social email accounts. Because of this growth, in five years consumers will be hit with more than 9,000 email marketing messages a year, reported DMnews. Read More

• Online and email newsletters increased to 6,055 from 1,053 over the last five years, according to the Oxbridge Directory of Newsletters. The number of newsletters in both print and electronic formats increased slightly, to 4,949 from 4,859, reported B2B Magazine. Read More

• Shopping cart abandonment continues to be a problem for online retailers. According to an e-tailing group survey, nearly 60% of U.S. online retailers survey are seeing cart abandonment rates of over 20% this year. Sweetening the deal with free shipping, coupons and special discounts is a great way to encourage online shoppers to complete their purchases, reported eMarketer. Read More

Traditional Marketing

• Developing a customer retention plan doesn't need to be costly, time-consuming or difficult. A recent USA Today article offers a few simple steps to help you succeed. Read More

• Del Monte Foods Co. Senior VP-CMO Bill Pearce shared eight tips for marketing in the downturn in a recent Ad Age article. Read More

• Beginning in late November 2009, mailers will be required to switch to full-service Intelligent Mail barcode (IMB) to qualify for greater U.S. Postal Service discounts. As you prepare to make the switch to IMB, DMnews offers five tips to make sure you take advantage of IMB's benefits. Read More

CASE STUDIES
Powell's Books has reported an increase in email open rate thanks to its new focus on personalization. The Portland, OR-based retailer began an email effort that targets customers based on their favorite kinds of books. The effort began in February, and the most recent mailing in June saw a 70% increase in open rate. Customers can personalize their profile and receive the monthly email with books specific to their interests in up to 10 different subject areas, reported DMnews. Read More

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