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Jump to » eMarketing | Traditional Marketing |
August, 2009
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• Email marketing spending will continue to expand at double-digit rates – 18.5% per year – for the next five years, according to Veronis Suhler Stevenson (VSS), a private equity firm, in its annual Communications Industry Forecast. Of all direct marketing segments, email is growing the fastest by far, reported DMnews. Read More
• Email newsletters can be organized in many different ways - ranging from snippets of copy with links leading back to the website right up to full articles in the email itself. So, which should you choose? Email Insider offers some guidelines. Read More • Common wisdom over the past few years has been that people are interested in interacting with social network friends, not marketers. Not so, according to Anderson Analytics' May 2009 survey—52% of social network users had become a fan or follower of a company or brand, while 46% had said something good about a brand or company on a social networking website - double the percentage who had said something negative (23%), reported eMarketer. Read More • The U.S. Postal Service has announced it will begin attaching additional postage charges to any commercial Standard Mail that does not meet its acceptance rate for Move Update standards in January 2010, reported DMnews. Read More • Advertising Age discusses five trends that are reshaping the face of marketing. Read More |
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