eMarketing

• Retailer Ace Hardware featured content for its web-based marketing campaign for Labor Day weekend. Targeting adult consumers ages 25 to 54 who are considering home repair and maintenance projects over the holiday, the campaign included original articles about gardening, home maintenance, and decorating, reported Online Media Daily. Read More

• Small Business Trends offers tips on creating a group of "loyalists" for your business on social networks and how to get them to talk about your company. Read More

• Internet users spend the majority of their online time on content sites, according to the Online Publishers Association (OPA) in its Internet Activity Index. Using Nielsen//Netratings data, OPA found consumers spent an average of 6 hours, 58 minutes on content sites, while they spent about half of that time on community sites: 3 hours, 1 minute. Consumers spent an average of 2 hours, 40 minutes a month on e-commerce sites; communications — email and instant messaging — sites commanded 4 hours, 54 minutes; and search took up 57 minutes. Compared with 2008, time with content rose slightly, while communications, community and commerce slipped a small amount, and search jumped by a few minutes, reported DMnews. Read More

Traditional Marketing

• In 2008, U.S. households received 148.6 billion pieces of mail, and sent 21.3 billion, according to the USPS Household Diary Study. Only 4% of household mail, and about 3% of total mail, was sent between households; the rest was sent between households and non-households. Advertising mail represented 63% of all mail received by households in 2008. 84% of all advertising mail received by households is Standard Mail (83 billion pieces). View the study (PDF file)

• In a recent DMnews article, four lead generation experts share their tips on keeping data clean, sourcing data, qualifying leads and following up. Read More

CASE STUDIES
Diego Saenz, president of PetPlace.com, discusses the launch of the content site's e-commerce venture with DMnews. Read More

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