eMarketing

• Consumers interact differently with copy on the web than they do with traditional marketing media. Transferring copy from a printed brochure online is not a recipe for success. Web copy must embrace online consumer behavior and be relevant to the audience's needs A recent DMnews article offers some tips for online copywriting. Read More

• The New York Times on the Web shares some real-life lessons in using Google AdWords. Read More

• A survey conducted by Harris Interactive for 1020 Placecast found that 42% of 18-to-34-year-olds and 33% of 35-to-44-year-olds are at least somewhat interested in receiving opt-in mobile alerts from their favorite places. Among respondents who would opt in to location-based alerts on their mobile phones, more than one-half were interested in messages from restaurants, followed by movie and event tickets, weather and clearance sales, reported eMarketer. Read More

• The 2009 edition of DMNews Essential Guide to E-mail Marketing is now available. The guide offers special features and tips from leading executives in the industry. Read the guide

Traditional Marketing

• Direct mailers are calling the US Postal Service's announcement that it will not raise rates for almost all of its shipping categories next year a welcome surprise, especially considering that many were preparing additional funding for a rate increase, reported DMnews. Read More

• BusinessWeek offers five fundamental "rules of the road" for starting a marketing or PR plan for your small business. Read More

• Most businesses overlook opportunities to send out a press release and get some media coverage. Small Business Trends offers five tips for writing your own press releases. Read More

• Direct marketing's share of total U.S. advertising spending will reach 54.3% for 2009, increasing by 1.6% over last year's total, according the Direct Marketing Association. Direct marketing ad spend will increase 2.7% next year, reaching $153.3 billion in total, reported DMnews. Read More

• Business-to-business marketers seeking hard-to-reach prospects and looking to address their pain points and know that direct mail provides key benefits as part of an integrated campaign. Four experts share how it's done with DMnews. Read More

CASE STUDIES
eM+C recently spoke with Marty McGuire, direct marketing manager of IKEA US, about an award-winning email campaign promoting a recent IKEA store opening in Charlotte, NC. Read More

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