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November, 2009
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Free Advice & Giving Thanks As we enter into the new year, I'd like you to think of ForbesAMG as a partner and a resource, rather than just a vendor. We are here to help you market smarter and more effectively. Let us help you discover a better or cheaper way of marketing your company. Have an idea, but you're not sure if it's viable? Give us a call and let's figure it out together. There is never a charge to talk with us. Our goal is to make our clients successful, which in the end is what makes us successful. Thank you all for your continued support of ForbesAMG and we wish you and your families a happy and healthy Thanksgiving. Sincerely, • E-tailers should not ignore site design as a barrier to increased sales. The most common reason shoppers did not buy was the failure to find what they needed, cited by 34% of respondents, according to iPerceptions' Retail/E-Commerce Industry Report Q2 2009. Pricing and problems with navigation or usability tied for second place, with 13% of respondents. Read More
• College students still see email as a critical medium for messages. More than one-quarter of college students told the Participatory Marketing Network and Pace University's Lubin School of Business' IDM Lab that email was the activity they were least likely to give up for a week, far ahead of the 9% who said they couldn't live without social networks, reported eMarketer.com. Read More • Seniors (62+) using the internet today have higher purchase intents than younger segments do, in major categories such as travel, CPG, entertainment and pharmaceuticals, according to a new study by Focalyst. What's more, seniors who do use the internet have almost double the income and are twice as likely to have gone to college and still be working and married, than those who are not connected, reported Email Insider. Read More • A growing number of businesses are making Facebook an indispensable part of hanging out their shingles. Small businesses are using it to find new customers, build online communities of fans and dig into gold mines of demographic information, reported the New York Times on the Web. Read More Facebook is not for every business, but if you would like to see if it could help your business succeed contact us for a free evaluation. • Consumers are taking control of in-bound communication channels, unsubscribing to irrelevant email, and defecting from brands that continue to deliver irrelevant content and random mass mailings, according to a new poll from the Chief Marketing Officer Council and InfoPrint Solutions Company. Marketers are missing the opportunity to drive loyalty and affect purchase intentions. In this regard, 30% of consumers stated they are inspired to do business with a company after receiving personalized communication. Read More • Less than a month after the US Postal Service announced it will not raise rates for 2010 on its "market dominant products," the agency revealed a mix of increases and rate cuts on other services for next year. The agency disclosed that the price of a domestic priority mail flat-rate envelope will drop from $4.95 to $4.90, while the cost of a priority mail small flat-rate box will remain at $4.95 for next year. However, the agency also disclosed that priority mail customers will see an average price increase of 3.3% next year, while express mail users will see prices jump by 4.5% and international shipping services prices will go up by an average of 3.3%. The price changes are effective January 4, 2010. The price of a first-class mail stamp will remain at 44 cents next year, reported DMnews. Read More
• There is a correlation between small businesses that are doing well and greater marketing spending, according to the Small Business Marketing Health Check report from Hurwitz & Associates. Almost two-thirds of small businesses that expected increased revenues had raised or planned to raise marketing spending, compared with just 32% to 36% of businesses with flat or declining revenues. Read More |
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