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December, 2008
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Happy Holidays From ForbesAMG This holiday season is unusually exciting as we get set to open our new sales offices in Mount Arlington, NJ this January. The construction is nearly finished. You can take a peek by visiting www.ForbesAMG.com/move Thank you for your continued support throughout 2008, and we wish you and your families a happy and healthy holiday season. Sincerely, • Generation Xers—Americans between the ages of 32 and 43—are plugged in and glued to their PCs. According to a December 2008 study from the Pew Internet & American Life Project, 88% of these 83.4 million people use the internet. In August 2008, Forrester Research reported that Gen Xers spent at least 8 hours of personal time online per week, reported eMarketer. Read More • The Stanford Web Credibility Project found that 47% of users make buying decisions based upon the appearance of a website. This implies that if the site is professional in appearance and supplies the essential information in a clear and complete manner, nearly half your customers will be comfortable making the buy decisions without further off-site research. Web Marketing Today suggests that when customers are searching for products or services across a variety of sites in a competitive market, decisions about a site's professionalism are often made within 10 seconds of viewing the home or landing page. Read More
• More than six out of 10 US high school and college students surveyed "never" or "hardly ever" read marketing emails, according to a survey by eROI. The majority of respondents said companies were not effectively speaking to them personally through email. But emailing is hardly dead among students. Although texting was named as the favorite way to communicate by the largest percentage of respondents, email was second, cited by 26% of students, reported eMarketer. Read More • eMarketer shares a few predictions for 2009. Read More •A recent Direct magazine article examines how to craft stronger, more compelling offers for direct mail. Read More
• When searching for a business or service Americans employ a mix of old and new media, according to a Knowledge Networks report. Based on polling conducted in the spring among respondents age 13 and older, the report says 77% turn to print Yellow Pages. Forty-eight percent of those polled said this is the source they use most often. Search engines were the runner-up, with 49% saying they use them to seek out a business or service, including 21% for whom this is the most-often-used source, reported Adweek. Read More |
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STUDIES The Trigeminal Neuralgia Association (TNA), a nonprofit health organization that serves patients with neuropathic face pain, has found that email is more cost effective than direct mail to increase web traffic. Since last year when the TNA started publishing its email newsletters, titled TNA Headline News, the mailing list has doubled to 20,000, and the average open rate is at 25%. In addition, the site attracts 50,000 unique visitors a month, reported DMnews. Read More |
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