How Staying Positive Is Good for Business
Earlier this month Geoff Ramsey, CEO and co-founder of eMarketer published an article with this title and it struck a chord with me. Geoff's advice for staying positive in the current climate —"...anchoring yourself to reality while focusing on every glimmer of hope and opportunity you can find." He offers a few practical things you can do to achieve this balance for your business here.
His third suggestion is to "Focus on Opportunities." We'd like to help you focus on new opportunities for your business. Maybe our discussion will focus on how to market more efficiently or to begin to communicate with your clients & prospects via email. Whatever it is, there is no charge to talk to us, so go ahead and set up a time to talk to Tom or myself, either on the phone or in person.
We look forward to helping you.
P. S. - If you haven't done so, already please update your contact info with our new address, phone and fax numbers shown at the bottom of this email.
• Although 63% of consumers and small business owners turn to the internet first for information about local companies and 82% use search engines to do so, only 44% of small businesses have a website and half spend less than 10% of their marketing budget online, according to MediaPost's Research Brief. Read More
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• When asked which advertising channels perform strongly for their companies, 80.4% of the more than 3,000 executives surveyed in a Datran Media poll chose email, compared to 56.8% who chose search, the second leading performer, reported Direct Magazine. Read More
• According to Beyond the Click: The Indirect Value of Email, from Epsilon and ROI Research, 57% of consumers had a more positive impression of companies they had purchased from when they received e-mail from them—and 40% said such email made a future purchase from the company more likely, reported eMarketer. Read More
• The U.S. Postal Service Board of Governors approved new postal rates for 2009 including a two-cent increase in the price of a First-Class Mail stamp to 44 cents. Prices for mailing services are reviewed annually and adjusted each May. The new prices will go into effect May 11. Read More
• Charities that use premiums to fundraise have again taken it on the chin from the U.S. Postal Service. Nonprofit parcels and Nonflat Machinables (NFM) will again bear the brunt of postal rate increases, with percentage increases ranging from almost 10% to 50%, according to analysis from the Direct Marketing Association (DMA). Read More
• The U.S. Postal Service has approved the first two-way postage indicia for mailers using reusable envelopes. EcoEnvelopes, a designer of reusable envelopes, was authorized by the USPS to make the envelopes, for which mailers using approved reusable envelopes can use one printed indicia - markings showing that postage has been paid - for both outgoing and reply postage on an envelope, reported DMnews. Read More
• With a May 11 deadline looming to improve their bulk mailing lists or face fines, mailers now can receive reports on how well their mail is performing through the U.S. Postal Service. Beginning May 11, 2009, a mailing with a 30% or more error rate for Move Update requirements will no longer qualify for automation discounts. For a Standard Mail mailing, this means that every piece in the mailing will be charged an additional 7 cents. For a First-Class Mail mailing, this means that every piece in the mailing will be charged at the single-piece rate of 44 cents, reported DMnews. Read More
For online ticket retailer StubHub combining recommendations with its personalized email program had a dramatic effect on a test mailing. In fact, the test mailing, that sent follow up emails to people who had visited the StubHub site, saw a 2,500% lift on revenue per email sent compared with an average StubHub email campaign, reported DMnews. Read More