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July, 2008
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A New Look at ForbesAMG.com Dear Friends and Colleagues, I have some exciting news to share with you from ForbesAMG this month. We have just launched a complete redesign of our website, ForbesAMG.com. We have added a portfolio of some of the recent projects we've completed as well as a complete listing of all of our services. Be sure to check back on the portfolio page from time to time as we'll update the projects on an on-going basis. Plus our Resource Center has a valuable collection of white papers and links to assist you with your online and traditional marketing tasks. I urge you to take a look at the site to become more familiar with all that ForbesAMG has to offer. Please feel free to call me to discuss any upcoming marketing needs or challenges. Sincerely, • Before starting the work day C-Level executives prefer to access the web rather than read the newspaper. The number of C-Level executives who prefer the internet first thing in the morning has increased 22% since 2004, while those who prefer to read the newspaper first thing in the morning has declined 11% over the same time period, according to an online study from Forbes.com and Gartner. Read More
• Mediapost's Email Insider looks at 7 tactics for driving traffic to stores with email. Read More • Email is now the most popular form of direct response marketing, per a new survey of large U.S. corporations conducted by Direct Partners. Email is used primarily by 35% of companies compared to 25% which use traditional direct mail and 21% who use package, statement stuffers or free standing inserts The finding echoes a study from last fall from MarketingSherpa, where participants reported that "house email marketing" delivered the best return-on-investment in terms of direct response. Twenty-eight percent of respondents said that email works most effectively for them, with 24% reporting that direct mail does the best job, reported Brandweek. Read More Email marketers are now responsible for making opting out a one-step process, as new updates to the federal CAN-SPAM Act of 2003 took effect July 7. In a move to clarify the original 2003 Act's requirements, the Federal Trade Commission (FTC) has enacted four new provisions: two revised definitions for sender and "person," broadening recipients to include a variety of company entities; the allowance that PO boxes can satisfy the postal address requirement; more specific guidelines surrounding opt-out procedures; and a rule that encourages affiliates to take responsibility for clean email lists and clear communication among marketing partners, reported DMnews. Read More • Direct Magazine shares insights on writing effective headlines for your advertisements and marketing materials. Read More • Lists that focus on lifestyle can reap big results. In a recent DMnews article, four experts show you how to reach these segments. Read More • Customers and vendors differ on the primary reasons for parting a company. Vendors cite price pressure; customers say that it’s the service that pushed them away, according to a Marketing Sherpa survey. Read More |
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