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","13,40,1,28,1,38,1","13k,1,3,2,3,3,3,4,3,7,3,47,3,48,3,49,3,52,3","14,1,3,2,3,3,3,4,3,7,3,20,1,22,1,47,3,48,3,49,3,52,3","14.5,42,1","148.6,35,1","14k,1,6,2,6,3,6,4,6,7,6,44,1,47,6,48,6,49,6,52,6,64,1,65,1,66,1,67,1,126,1,128,1,129,1,130,1","15,1,1,2,1,3,1,4,1,7,1,22,1,34,1,47,1,48,1,49,1,52,1","153.3,37,1","15k,1,9,2,9,3,9,4,9,7,9,44,1,47,9,48,9,49,9,52,9,64,1,65,1,66,1,67,1,126,1,128,1,129,1,130,1","16.1,19,1","160.82,20,1","16k,1,6,2,6,3,6,4,6,7,6,44,1,47,6,48,6,49,6,52,6,64,1,65,1,66,1,67,1,126,1,128,1,129,1,130,1","17,20,1,19,1,25,1,32,1","177k,54,1,89,1,90,1,91,1,93,1,131,1,132,1,133,1,134,1","178,15,1","17k,1,5,2,5,3,5,4,5,7,5,47,5,48,5,49,5,52,5","17-week,16,1","18,19,1,23,1,24,1,30,1,36,1","18.5,33,1","18-24,20,1","183k,44,1,64,1,65,1,66,1,67,1,126,1,128,1,129,1,130,1","185,32,1","18k,1,1,2,1,3,1,4,1,7,1,47,1,48,1,49,1,52,1","18-to-24-year-old,39,1","18-to-34-year-olds,37,1","19,1,1,2,1,3,1,4,1,7,1,16,1,39,1,30,1,47,1,48,1,49,1,52,1","19.94,36,1","19.97,36,1","1953,21,1","1954,36,1","19k,56,1,94,1,95,1,96,1,97,1,135,1,136,1,138,1,139,1","1k,1,3,2,3,3,3,4,3,7,3,11,1,163,1,164,1,165,1,166,1,44,6,47,3,48,3,49,3,50,1,51,1,52,3,53,1,55,1,59,14,63,1,64,6,65,6,66,6,67,6,86,1,87,1,88,1,92,1,106,14,107,14,108,14,109,14,123,1,124,1,125,1,126,6,127,1,128,6,129,6,130,6,146,14,148,14,149,14,151,14","1-oz,25,1","2.0,15,1,20,1","2.1,16,1","2.5,22,1","2.7,37,1","2.9,16,1","20,11,1,18,1,26,1,31,1,32,2,38,1,44,1,50,1,51,1,53,1,55,1,64,1,65,1,66,1,67,1,86,1,87,1,88,1,92,1,126,1,128,1,129,1,130,1","20.2,20,1","200,21,1,22,1","2003,29,2","2004,29,1","2005,15,1,20,1,32,1","2006,16,1","2007,13,2,16,6,20,1,25,1,21,1,27,1,34,1,36,1","2008,13,9,14,1,16,6,20,8,19,7,25,1,29,6,33,1,39,6,24,6,27,6,30,1,28,1,32,8,34,6,35,3,36,8,38,9,41,1","2008&mdash,22,1","2009,13,1,14,1,15,8,17,8,18,1,19,2,25,8,33,7,39,1,40,7,22,7,23,1,30,6,28,6,31,7,35,6,36,1,37,8,38,1,41,12,42,6,43,8","2009.while,36,1","201,9,1","201.794.1232,13,1,16,1,20,1,19,1,29,1,39,1,24,1,27,1,32,1,34,1,36,1,38,1","201.794.7615,13,1,16,1,20,1,19,1,29,1,39,1,24,1,27,1,32,1,34,1,36,1,38,1","2010,14,9,18,6,25,1,33,1,40,2,21,8,22,1,23,6,26,7,41,4,42,4","2011,16,1,28,1","2012,16,3","2012&shy,20,1","2013,36,1","2014,28,1,31,1","201-794-1232,16,1,20,1,29,1,39,1,32,1,36,1,38,1","203k,56,1,94,1,95,1,96,1,97,1,135,1,136,1,138,1,139,1","204,32,1","20-somethings,39,1","21,1,1,2,1,3,1,4,1,7,1,13,1,29,1,38,1,47,1,48,1,49,1,52,1","21.3,35,1","215,15,1","22,1,3,2,3,3,3,4,3,7,3,29,1,47,3,48,3,49,3,52,3","22.5,20,1","22.7,20,1","22.8,24,1","23,16,1,19,1,33,1,39,1,27,1,32,1","23.1,28,1","23-dec-2009,1,1,2,1,3,1,4,1,7,1,47,1,48,1,49,1,52,1","24,1,4,2,4,3,4,4,4,7,4,29,1,21,1,23,1,27,1,47,4,48,4,49,4,52,4","247k,44,1,64,1,65,1,66,1,67,1,126,1,128,1,129,1,130,1","24-feb-2010,1,1,2,1,3,1,4,1,7,1,47,1,48,1,49,1,52,1","24-mar-2010,1,1,2,1,3,1,4,1,7,1,47,1,48,1,49,1,52,1","24-nov-2009,1,1,2,1,3,1,4,1,7,1,47,1,48,1,49,1,52,1","25,1,1,2,1,3,1,4,1,7,1,29,1,23,2,35,1,38,2,47,1,48,1,49,1,52,1","25.6,28,1","250,18,1,26,1","25-34,20,1","25-feb-2009,1,13,2,13,3,13,4,13,7,13,47,13,48,13,49,13,52,13","25-feb-2010,1,1,2,1,3,1,4,1,7,1,47,1,48,1,49,1,52,1","26,22,1,28,1,38,1","261k,56,1,94,1,95,1,96,1,97,1,135,1,136,1,138,1,139,1","265,14,1","26-apr-2010,1,1,2,1,3,1,4,1,7,1,47,1,48,1,49,1,52,1","27,1,1,2,1,3,1,4,1,7,1,20,1,25,1,39,1,47,1,48,1,49,1,52,1","270,42,1","27-apr-2009,1,2,2,2,3,2,4,2,7,2,47,2,48,2,49,2,52,2","27-mar-2009,1,1,2,1,3,1,4,1,7,1,47,1,48,1,49,1,52,1","28,25,1,39,1","28.6,19,1","280,13,1,16,1,20,1,19,1,29,1,39,1,24,1,27,1,32,1,34,1,36,1,38,1","288k,1,1,2,1,3,1,4,1,7,1,47,1,48,1,49,1,52,1","28-may-2010,1,1,2,1,3,1,4,1,7,1,11,1,44,1,47,1,48,1,49,1,50,1,51,1,52,1,53,1,55,1,64,1,65,1,66,1,67,1,86,1,87,1,88,1,92,1,126,1,128,1,129,1,130,1","29.4,16,1","29.6,20,1","29-may-2009,1,1,2,1,3,1,4,1,7,1,47,1,48,1,49,1,52,1","2k,1,2,2,2,3,2,4,2,7,2,44,1,47,2,48,2,49,2,52,2,54,2,59,3,64,1,65,1,66,1,67,1,89,2,90,2,91,2,93,2,106,3,107,3,108,3,109,3,126,1,128,1,129,1,130,1,131,2,132,2,133,2,134,2,146,3,148,3,149,3,151,3","3.0,22,1","3.3,40,2","3.8,15,1,25,1","30,1,1,2,1,3,1,4,1,7,1,15,1,17,1,25,2,40,1,21,1,23,1,26,1,27,1,43,1,47,1,48,1,49,1,52,1","300,26,1,42,1","30-apr-2010,1,4,2,4,3,4,4,4,7,4,47,4,48,4,49,4,52,4","30-jun-2009,1,1,2,1,3,1,4,1,7,1,47,1,48,1,49,1,52,1","30-oct-2009,1,1,2,1,3,1,4,1,7,1,47,1,48,1,49,1,52,1","30-sep-2009,1,1,2,1,3,1,4,1,7,1,47,1,48,1,49,1,52,1","31,1,1,2,1,3,1,4,1,7,1,18,1,25,1,22,1,47,1,48,1,49,1,52,1","31-aug-2009,1,1,2,1,3,1,4,1,7,1,47,1,48,1,49,1,52,1","31-digit,19,1","31-jan-2009,1,1,2,1,3,1,4,1,7,1,47,1,48,1,49,1,52,1","31-jul-2009,1,1,2,1,3,1,4,1,7,1,47,1,48,1,49,1,52,1","32,40,1,23,1,32,2,38,1","32k,1,1,2,1,3,1,4,1,7,1,47,1,48,1,49,1,52,1","33,1,2,2,2,3,2,4,2,7,2,15,1,37,1,42,1,47,2,48,2,49,2,52,2","33.1,20,1","34,1,2,2,2,3,2,4,2,7,2,40,1,23,1,47,2,48,2,49,2,52,2","340,32,1","35,11,4,29,1,50,4,51,4,53,4,55,4,86,4,87,4,88,4,92,4","35-44,20,1","357,32,1","35k,44,1,64,1,65,1,66,1,67,1,126,1,128,1,129,1,130,1","35-to-44-year-olds,37,1","36,40,1","37,1,1,2,1,3,1,4,1,7,1,33,1,44,1,47,1,48,1,49,1,52,1,64,1,65,1,66,1,67,1,126,1,128,1,129,1,130,1","37.1,20,1","37.7,34,1","38,14,1,19,1,39,1","39,1,1,2,1,3,1,4,1,7,1,19,1,23,1,47,1,48,1,49,1,52,1","3k,1,2,2,2,3,2,4,2,7,2,47,2,48,2,49,2,52,2,59,3,106,3,107,3,108,3,109,3,146,3,148,3,149,3,151,3","4.5,20,1,40,1","4.9,18,1","4.90,40,1","4.95,40,2","40,17,1,39,1,23,1,35,1,43,1","41,15,1","42,1,1,2,1,3,1,4,1,7,1,25,1,21,1,27,1,37,1,38,1,47,1,48,1,49,1,52,1","42.7,19,1","43,11,4,15,1,25,1,30,1,50,4,51,4,53,4,54,4,55,4,56,4,58,2,86,4,87,4,88,4,89,4,90,4,91,4,92,4,93,4,94,4,95,4,96,4,97,4,101,2,103,2,104,2,105,2,131,4,132,4,133,4,134,4,135,4,136,4,138,4,139,4,142,2,143,2,144,2,147,2","43&mdash,38,1","43.52,36,1","44,1,10,2,10,3,10,4,10,7,10,11,2,17,3,19,1,25,1,40,1,163,2,164,2,165,2,166,2,43,3,44,8,47,10,48,10,49,10,50,2,51,2,52,10,53,2,54,1,55,2,56,1,57,1,58,1,59,24,60,1,61,1,62,1,63,2,64,8,65,8,66,8,67,8,86,2,87,2,88,2,89,1,90,1,91,1,92,2,93,1,94,1,95,1,96,1,97,1,98,1,99,1,100,1,101,1,102,1,103,1,104,1,105,1,106,24,107,24,108,24,109,24,110,1,112,1,113,1,114,1,115,1,116,1,117,1,118,1,119,1,120,1,121,1,122,1,123,2,124,2,125,2,126,8,127,2,128,8,129,8,130,8,131,1,132,1,133,1,134,1,135,1,136,1,137,1,138,1,139,1,140,1,141,1,142,1,143,1,144,1,145,1,146,24,147,1,148,24,149,24,150,1,151,24,152,1,153,1,154,1,155,1,156,1,157,1,158,1,159,1,160,1,161,1,162,1","44k,44,1,64,1,65,1,66,1,67,1,126,1,128,1,129,1,130,1","45,1,1,2,1,3,1,4,1,7,1,20,1,34,1,44,12,47,1,48,1,49,1,52,1,64,12,65,12,66,12,67,12,126,12,128,12,129,12,130,12","45.06,36,1","450,32,1","46,1,1,2,1,3,1,4,1,7,1,33,1,26,1,34,1,42,1,47,1,48,1,49,1,52,1","47,18,1,38,1","48,13,1,15,1","48.34,36,1","486,14,1","49,13,1,38,1","4k,1,2,2,2,3,2,4,2,7,2,44,1,47,2,48,2,49,2,52,2,64,1,65,1,66,1,67,1,126,1,128,1,129,1,130,1","50,1,1,2,1,3,1,4,1,7,1,16,1,17,1,18,1,19,1,39,1,27,1,32,1,38,1,43,1,47,1,48,1,49,1,52,1","500,17,1,23,1,43,1","51,26,1,34,1","52,33,1","53,1,1,2,1,3,1,4,1,7,1,13,1,19,1,47,1,48,1,49,1,52,1","54,35,2","54.3,37,1","55,27,1,28,1","55.7,20,1","56,15,1,19,1,36,1","56.8,17,1,43,1","57,17,1,35,1,43,1","58,1,2,2,2,3,2,4,2,7,2,25,1,23,1,35,1,47,2,48,2,49,2,52,2","58.2,14,1","58.3,16,1","58.4,16,1","59,15,1","5k,1,2,2,2,3,2,4,2,7,2,47,2,48,2,49,2,52,2,59,2,106,2,107,2,108,2,109,2,146,2,148,2,149,2,151,2","60,16,1,20,1,33,1,39,1,21,3,23,1,27,1,31,1","600,36,1","62,14,1,40,1,28,1","63,13,1,17,1,27,1,32,1,35,1,43,1","65,16,1,24,1","6-inch-by-11-inch,29,1","6k,1,1,2,1,3,1,4,1,7,1,44,1,47,1,48,1,49,1,52,1,59,1,64,1,65,1,66,1,67,1,106,1,107,1,108,1,109,1,126,1,128,1,129,1,130,1,146,1,148,1,149,1,151,1","7.5,19,1","70,20,1,29,1,23,1,26,1,31,1","70.5,13,1","700,15,1","72,13,1,16,1,27,1,32,1","73.9,20,1","75,23,1,36,1,42,1","76.0,20,1","76.35,13,1","77,27,1,38,1","770,24,1","8.2,18,1","8.5,32,1","8.97,13,1","80,1,1,2,1,3,1,4,1,7,1,11,1,20,1,162,1,163,1,164,1,165,1,166,1,44,1,47,1,48,1,49,1,50,1,51,1,52,1,53,1,54,1,55,1,56,1,57,1,58,1,59,1,60,1,61,1,62,1,63,1,64,1,65,1,66,1,67,1,86,1,87,1,88,1,89,1,90,1,91,1,92,1,93,1,94,1,95,1,96,1,97,1,98,1,99,1,100,1,101,1,102,1,103,1,104,1,105,1,106,1,107,1,108,1,109,1,110,1,112,1,113,1,114,1,115,1,116,1,117,1,118,1,119,1,120,1,121,1,122,1,123,1,124,1,125,1,126,1,127,1,128,1,129,1,130,1,131,1,132,1,133,1,134,1,135,1,136,1,137,1,138,1,139,1,140,1,141,1,142,1,143,1,144,1,145,1,146,1,147,1,148,1,149,1,150,1,151,1,152,1,153,1,154,1,155,1,156,1,157,1,158,1,159,1,160,1,161,1","80.4,17,1,43,1","800,27,1","8-10,22,1","82,17,1,43,1","83,25,1,35,1","83.4,38,1","84,19,1,35,1","859,31,1","87,13,1,18,1","88,25,1,38,1","88.2,20,1","8k,44,2,64,2,65,2,66,2,67,2,126,2,128,2,129,2,130,2","949,31,1","95,32,1","973.601.8110,5,1,8,1,10,1,14,1,15,2,17,1,18,1,25,1,33,1,40,1,21,1,22,1,23,1,26,1,30,1,28,1,31,1,35,1,37,1,41,1,42,1,43,1,46,1","973.601.8118,5,1,8,1,10,1,14,1,15,2,17,1,18,1,25,1,33,1,40,1,21,1,22,1,23,1,26,1,30,1,28,1,31,1,35,1,37,1,41,1,42,1,43,1,46,1","973-601-8110,9,2,14,1,18,1,40,1,21,1,42,1","9k,44,2,54,1,56,1,58,2,64,2,65,2,66,2,67,2,89,1,90,1,91,1,93,1,94,1,95,1,96,1,97,1,101,2,103,2,104,2,105,2,126,2,128,2,129,2,130,2,131,1,132,1,133,1,134,1,135,1,136,1,138,1,139,1,142,2,143,2,144,2,147,2","9x12,25,1","abandoning,32,1","abandonment,31,2","abi,32,1","ability,29,1,22,1","able,9,1","abundant,22,1","ac,18,1","accept,20,1","acceptance,33,1,21,1","accepting,30,1,28,1","access,9,1,13,1,20,1,29,1,22,1,24,1,28,1","accessibility,19,1","accessing,39,1","accessories,27,1","accompanied,22,1","according,13,3,14,2,15,2,16,8,17,3,20,5,19,2,25,3,29,2,33,2,39,3,40,4,21,6,22,5,23,4,24,4,26,3,28,2,31,3,32,2,34,1,35,2,36,4,37,1,38,3,42,4,43,3","account,36,1,42,1","accounted,13,1","accounting,18,1,42,1","accounts,31,1","accustomed,25,1","ace,32,1,35,1","achieve,17,1,43,1","achieved,38,1","acquire,16,1","acquired,9,1,27,1","acquisition,13,1","acronyms,30,1","across,25,1,21,2,38,1","acs,21,3","act,16,2,29,2,23,2,24,1,28,2","action,18,1,19,1,34,1","actions,26,1","active,23,1,42,1","activism,19,1","activities,20,1,41,1,42,1","activity,16,1,19,1,40,1,35,1,36,1,42,1","actually,25,1","ad,13,1,14,1,22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1,25,1,43,1","charlie,21,1","charlotte,37,1","chatter,14,1","cheaper,40,1,21,1,22,1","check,18,2,19,1,29,1,40,1,26,1,32,2,34,2","checked,21,1","chief,40,1","chiefmarketer.com,23,1,28,1","child,42,1","children,42,1","chin,17,1,43,1","chock-full,28,1","choice,23,2,42,1","choices,22,1","choose,12,1,16,1,33,1","choosing,24,1,27,1","chord,17,1,43,1","chose,17,2,43,2","christmas,23,1","chronic,20,1","cite,29,1","cited,14,1,40,1,23,1,38,1","citibank,14,1","claims,20,2","clarify,29,1","clarity,27,1","class,15,2,25,3,32,4","classes,30,1","classify,21,1","clean,29,1,33,1,35,1","cleansing,21,1","clear,29,1,38,1","clearance,37,1","clearinghouse,24,1","c-level,29,2","clever,18,1","clicked,16,1","clicking,9,3,12,1,34,2","clicks,16,1","clickthrough,15,1","click-through,22,1,30,1","clickthroughs,15,1","clickz,36,1,42,1","client,14,1,29,1,28,1,30,1","clients,9,1,17,1,29,1,40,1,21,2,22,2,34,2,43,1","climate,17,1,22,1,43,1","climbed,16,1","close,18,1","closeouts,18,1","clothing,27,1","clout,16,1","clutter,36,2","co,21,1,31,1","code,19,1","coffee,20,1","co-founder,17,1,43,1","colleagues,9,1,29,1,30,1","collected,18,1","collection,29,1","collectn.lck,11,1,50,1,51,1,53,1,55,1,86,1,87,1,88,1,92,1","collects,24,1","college,40,3,26,2,38,1,42,1","colleges,16,1","color,18,1","co-mail,18,1","combination,30,1","combined,15,1","combines,22,1","combining,17,1,43,1","come,22,1,24,1","comes,13,1,19,1,42,1","comfort,24,1","comfortable,38,1","commanded,35,1","comment,13,1","comments,8,1,10,1","commerce,13,1,19,1,28,1,35,1","commercial,33,1,28,1,30,1","commission,15,1,29,1,39,1,21,1,23,1,24,1,25,1,30,1","committed,21,1","common,33,1,40,1,21,1","commonly,13,1,18,1","commons,28,1","communicate,9,1,16,1,17,1,18,1,21,1,22,2,38,1,43,1","communicating,9,1,16,1","communication,14,1,19,5,29,1,40,2,26,1,36,2","communications,14,1,33,1,21,1,22,2,24,1,35,2,36,4","communities,40,1,36,1","community,19,1,25,1,34,1,35,2","commuter,20,1","companies,14,1,16,1,17,3,18,1,19,2,29,1,21,3,22,1,23,2,27,4,28,3,30,1,32,1,36,1,38,1,43,3","company,9,1,13,1,14,1,15,3,16,2,17,1,18,1,20,4,29,2,33,2,39,1,40,3,21,1,22,2,23,2,24,1,26,1,27,2,30,1,32,2,34,2,35,1,38,1,42,1,43,1","compared,15,1,17,2,20,2,19,2,29,1,40,1,21,1,32,1,35,1,42,1,43,2","compares,36,1","comparison-shopping,21,1","compelling,38,1","competing,23,1","competition,21,1,22,1","competitive,14,1,38,1","competitors,20,1","compilation,39,1","complete,29,2,30,1,31,1,38,1","completed,14,1,29,1","completely,27,1","completion,25,1","compliant,14,1","complimentary,34,1","comply,32,1","compound,16,1,20,1","computer,21,1","computers,32,1","comscore,16,1","concern,15,1","concerned,34,1","concerns,16,3,27,1,34,1","conclusion,23,1","concrete,24,1","conditions,20,1,36,1","conducted,14,1,29,1,27,1,36,1,37,1,38,1","conference,16,1","confirm,39,1","confirmed,39,1","congratulations,36,1,38,1","congress,23,1","congressional,18,1","conjunction,16,1","connect,20,1,30,1","connected,40,1,21,1","connecting,23,1","connections,20,1,23,1","connects,28,1","consider,16,1,18,2","considerable,32,1","considered,13,1,14,1,22,1","considering,20,1,22,2,35,1,36,1,37,1","consist,18,1","consists,29,1","constantly,16,1,24,1","constat,21,1","construction,38,2","consultants,42,1","consultation,15,2,17,1,33,1,40,1,30,1,31,1,35,1,37,1,38,1,43,1","consulting,20,1","consume,21,1","consumer,13,1,20,2,19,2,23,2,27,1,36,1,37,1","consumer-like,20,1","consumer-paid,39,1","consumers,13,1,16,1,17,2,18,1,19,1,39,2,40,2,20,4,22,2,23,2,24,1,25,1,26,2,27,1,28,2,31,1,32,3,34,1,35,3,36,1,37,1,43,2","consumers&rsquo,22,1","consumption,32,1","contact,5,1,8,1,9,1,10,1,13,1,15,2,16,2,17,2,19,1,33,1,40,3,22,1,25,1,28,1,30,1,31,1,35,1,37,1,38,1,41,1,43,2,46,1","contacted,24,1","contacting,26,1","contacts,34,1","contain,29,1","content,14,1,16,2,18,2,19,2,39,4,40,2,21,3,20,3,22,1,25,1,29,1,30,1,35,6,36,1,37,1,42,1","content-sharing,42,1","contest,34,1,36,2","continue,15,1,33,1,40,1,21,1,20,1,24,1","continued,40,1,38,1","continues,21,1,22,1,25,1,31,1","contractor,18,1","contractors,18,1,38,1","contributing,20,1","contribution,42,1","control,15,1,40,1,27,1","conversations,21,1","conversion,13,1,15,1,21,1","conversions,29,1,30,1","converted,24,1","convince,26,1","coolest,42,1","coordinator,22,1","copy,12,1,15,1,17,1,33,2,21,1,24,1,29,1,30,1,31,1,35,1,37,4,38,1,43,1","copywriting,37,1","corp,22,1","corporate,15,1,25,1,27,1,30,1","corporation,23,1","corporations,29,1,36,1","correct,23,1,25,1","correlation,40,1","cosmetics,23,1","cost,14,2,40,1,22,1,25,1,32,1,36,2,38,1,42,1","costing,22,1","costly,31,1","cost-per-contact,22,1","costs,9,1,18,1","could,9,1,40,1,25,1,32,1","couldn,40,1","council,16,1,18,1,40,1,21,1,24,1","counterparts,42,1","countries,21,1,24,1","couples,30,1","coupon,16,1","coupons,33,1,31,1","court,14,1,15,2,17,1,18,1,33,1,40,1,21,1,22,1,23,1,25,1,26,1,28,1,30,1,31,1,35,1,37,1,42,1,43,1","coverage,37,1","cpg,40,1","cph,14,1","cpms,31,1","craft,22,1,38,1","crafting,32,1","craigslist,16,1","create,22,1,24,1,32,1","created,26,1,28,1","creating,16,1,23,1,35,1,36,1","creative,13,1,14,1,15,1,22,2,23,1,36,1","credibility,16,1,36,1,38,1","credible,24,1","credit,19,1","criteria,20,1","critical,13,1,40,1","crowded,22,1","crucial,25,1,36,1","ct,5,1,8,1,9,1,10,1,41,1,46,1","cultivate,18,1","cultural,23,1","culturally,23,1","culture,30,1","cumbersome,22,1","cure,26,2","curious,19,1","current,14,1,15,1,17,1,18,1,19,1,20,3,24,1,28,1,32,1,36,4,43,1","currently,28,1,42,1","cursory,27,1","custom,13,2,16,1,40,2","customer,18,1,19,4,26,2,27,1,30,3,31,1,32,1,36,2","customers,15,1,16,6,18,3,19,2,39,1,40,2,22,1,24,1,26,2,27,2,29,3,30,3,31,2,32,1,36,4,38,3","customized,22,1,42,1","cut,14,1,18,1,20,1,32,1","cutback,22,1","cuts,40,1","cutting,21,1,36,1","cycle,28,1,30,1","cynthia,23,1","daily,16,3,39,2,21,1,23,2,24,1,27,1,28,3,32,2,35,1,36,1,42,1","dallas,20,1","damage,15,1","data,9,1,18,2,19,1,39,1,21,1,24,1,26,1,27,1,30,1,32,2,35,3","data.trn,163,1,164,1,165,1,166,1,63,1,123,1,124,1,125,1,127,1","database,32,4,36,1","date,19,1","date_sent,12,1","dating,34,1","datran,13,1,17,1,23,1,43,1","david,16,1,22,1","day,15,1,33,1,21,1,22,1,26,1,27,1,29,1,28,1,30,1,34,2,35,1,42,1","days,13,1,18,1,21,1,26,2,27,1,32,2","dead,14,1,38,1","deadline,17,1,43,1","deal,18,1,33,1,31,1,42,1","dealerships,39,1","deals,14,2,18,1,30,1","dear,29,1","december,14,1,38,6,41,2,42,5","decided,23,1","decision-makers,16,1","decisions,20,1,23,1,25,1,32,1,38,3","declined,22,1,29,1","declining,40,1,32,1","decorating,35,1","decrease,15,1,30,1","decreased,22,1","decreases,30,3","deeper,25,1","deeply,24,1","defecting,40,1","deficit,25,1","definitions,29,1","deflation,30,1","deflection,18,1","del,31,1","delay,25,1","delaying,25,1","deliver,16,2,40,2,20,1,32,1,36,1","deliverability,27,1","delivered,29,1,30,1,36,2","deliveries,19,2","delivering,17,1,33,1,30,1,31,1,43,1","delivery,18,2,19,1,21,1,23,1,30,1,35,1,37,1","delve,21,1","demographic,40,1,20,1,32,1","dental,24,1","depend,15,1,21,1","depends,18,1","deploy,24,1","depth,30,1","description,1,1,2,1,3,1,4,1,7,1,11,1,162,1,163,1,164,1,165,1,166,1,44,1,47,1,48,1,49,1,50,1,51,1,52,1,53,1,54,1,55,1,56,1,57,1,58,1,59,1,60,1,61,1,62,1,63,1,64,1,65,1,66,1,67,1,86,1,87,1,88,1,89,1,90,1,91,1,92,1,93,1,94,1,95,1,96,1,97,1,98,1,99,1,100,1,101,1,102,1,103,1,104,1,105,1,106,1,107,1,108,1,109,1,110,1,112,1,113,1,114,1,115,1,116,1,117,1,118,1,119,1,120,1,121,1,122,1,123,1,124,1,125,1,126,1,127,1,128,1,129,1,130,1,131,1,132,1,133,1,134,1,135,1,136,1,137,1,138,1,139,1,140,1,141,1,142,1,143,1,144,1,145,1,146,1,147,1,148,1,149,1,150,1,151,1,152,1,153,1,154,1,155,1,156,1,157,1,158,1,159,1,160,1,161,1","design,14,1,15,1,16,1,17,1,33,1,40,3,20,1,30,1,31,1,35,1,37,1,38,1,43,1","designed,27,2,34,1","designer,17,1,43,1","designing,21,1","desires,36,2","despite,19,1,20,1,32,1","details,9,1","determine,18,1","determined,15,1","develop,15,1,16,1,17,1,33,1,30,1,31,1,34,2,36,1,38,1,43,1","developed,23,1,29,1","developing,25,1,31,1","device,9,1,14,1,15,1,17,1,18,1,19,1,33,1,39,1,40,1,21,1,20,1,22,1,23,1,24,1,25,1,26,1,27,1,29,1,28,1,30,1,31,1,32,1,34,1,35,1,36,1,37,1,38,1,42,1,43,1","devote,21,1","dhi,14,1","diary,35,1","did,33,1,40,1,27,1","didn,42,1","diego,35,1","differ,29,1","difference,13,1,34,1","differences,21,1","different,14,1,33,1,20,1,22,2,30,1,31,1,32,1","differently,37,1","difficult,31,1,36,1","dig,40,1","digital,14,3,39,2,21,2,20,1,22,1,23,3,24,2,25,1,26,1","digitally,42,1","dimensional,32,1","dimensions,15,1","dining,19,1","dinosaur,21,1","dipped,19,1","direct,9,6,13,2,14,2,15,3,16,6,17,2,18,1,19,3,33,1,39,4,40,3,21,5,20,4,22,4,23,2,24,1,26,2,27,5,29,8,28,2,30,1,32,2,34,2,36,3,37,6,38,3,42,1,43,2","direct.com,30,1","directions,5,1,8,1,10,1,38,1,41,1,46,1","directly,23,1,36,1","director,23,1","directory,1,1,2,1,3,1,4,1,7,1,11,1,162,1,163,1,164,1,165,1,166,1,31,1,44,1,47,1,48,1,49,1,50,1,51,1,52,1,53,1,54,1,55,1,56,1,57,1,58,1,59,1,60,1,61,1,62,1,63,1,64,1,65,1,66,1,67,1,86,1,87,1,88,1,89,1,90,1,91,1,92,1,93,1,94,1,95,1,96,1,97,1,98,1,99,1,100,1,101,1,102,1,103,1,104,1,105,1,106,1,107,1,108,1,109,1,110,1,112,1,113,1,114,1,115,1,116,1,117,1,118,1,119,1,120,1,121,1,122,1,123,1,124,1,125,1,126,1,127,1,128,1,129,1,130,1,131,1,132,1,133,1,134,1,135,1,136,1,137,1,138,1,139,1,140,1,141,1,142,1,143,1,144,1,145,1,146,1,147,1,148,1,149,1,150,1,151,1,152,1,153,1,154,1,155,1,156,1,157,1,158,1,159,1,160,1,161,1","directs,30,1","disciplines,16,1","disclosed,40,2","discount,33,1","discounts,17,1,20,1,22,1,31,2,43,1","discover,19,1,40,2","discovery,23,1","discuss,16,1,20,1,25,1,29,1,28,1,32,1","discusses,13,1,19,1,33,1,39,1,25,1,32,1,34,1,35,1","discussion,17,1,39,1,22,1,43,1","discussions,22,1","disdain,20,1","display,23,1","displays,29,1","distinct,14,1,39,1","distribute,22,1,25,1","distribution,21,1,22,1,30,2","distributors,22,1","dividing,15,1","division,21,1","dm,9,1","dma,17,1,36,1,43,1","dmnews,13,3,14,1,15,2,16,2,17,3,18,2,19,3,33,3,39,1,40,1,21,3,20,2,22,1,23,2,24,2,25,3,27,4,29,2,28,2,30,3,31,3,32,4,34,4,35,3,36,3,37,5,38,1,42,1,43,3","document,6,4,27,1,28,1,45,4","documents,27,1","doesn,13,1,24,1,31,1","d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96,5,97,5,98,5,99,5,100,5,101,5,102,5,103,5,104,5,105,5,106,5,107,5,108,5,109,5,110,5,112,5,113,5,114,5,115,5,116,5,117,5,118,5,119,5,120,5,121,5,122,5,123,5,124,5,125,5,126,5,127,5,128,5,129,5,130,5,131,5,132,5,133,5,134,5,135,5,136,5,137,5,138,5,139,5,140,5,141,5,142,5,143,5,144,5,145,5,146,5,147,5,148,5,149,5,150,5,151,5,152,5,153,5,154,5,155,5,156,5,157,5,158,5,159,5,160,5,161,5","indicated,13,1,15,1,19,1,36,1","indicates,32,1,21,1","indicia,17,2,43,2","indirect,17,1,43,1","indispensable,40,1","individual,18,1","individuals,28,2","industry,14,1,16,1,32,1,33,1,24,2,27,1,39,1,36,1,37,1,40,1","industrywatch,14,1","inflation,16,1","influencers,32,1","info,17,1,43,1","info@forbesamg.com,5,1,8,1,10,1,41,1,46,1","infoprint,40,1","information,5,1,14,1,15,1,16,2,17,1,18,3,32,2,23,1,24,1,25,5,26,1,27,1,34,1,38,2,40,1,43,1","in-house,19,1,22,2","initial,15,2,17,1,33,1,26,1,30,1,31,1,35,1,37,1,38,1,40,1,43,1","initiative,26,2","innovations,14,1","innovative,16,1","insert,12,1","inserts,29,1","inside,25,1","insider,33,1,29,1,30,2,40,1","insight,14,1,27,1","insights,15,1,29,1,39,1","inspired,40,1","instance,18,1,32,1,26,1","instant,39,1,35,1,42,1","instead,32,1","institute,20,1,39,1","instructions,15,1","insurance,20,1","integrated,37,1","integrating,27,1","integrity,38,1","intelligent,13,1,19,2,28,1,31,1,34,2","intelligible,27,1","intended,39,1","intentions,40,1","intents,40,1","interact,21,1,37,1","interacting,33,1","interactive,22,1,29,1,28,1,30,1,37,1","interest,9,1,32,1,20,1,30,2,34,1","interested,16,1,33,1,37,2","interestingly,28,1","interests,31,1","international,34,1,36,1,40,1","internet,14,1,15,2,16,2,17,1,19,2,32,2,21,2,20,5,22,1,24,2,29,1,39,1,34,1,35,2,36,2,38,2,40,2,43,1","interrupt,26,1","interview,22,1,25,1","interviewed,22,1","introduce,13,1,16,1","introduced,28,1","introducing,26,1","investing,15,1","investment,19,1,31,1,36,1,42,1","invitation-only,39,1","invitations,18,1","invited,16,1,39,1","involved,14,1,25,1","iperceptions,40,1","ipod,36,1,38,1","ipsos,24,2","irrelevant,40,2","isps,28,1","issued,20,1","it&rsquo,13,3,23,1,29,1","items,18,2,20,1","its,14,1,15,5,16,4,17,1,18,2,32,3,33,3,21,2,20,1,22,8,23,4,24,1,26,4,27,3,28,1,30,1,31,1,39,1,35,2,36,2,37,1,38,1,40,1,42,2,43,1","itself,14,1,24,1,33,1,21,1","ive,20,1","jam,15,1","jan,15,1,20,1","jane,22,1","january,13,6,14,6,15,5,19,1,33,1,22,1,25,1,39,1,38,1,40,1,41,2,42,1","jerry,16,1","jetblue,26,3","jim,14,1,16,1,17,1,18,1,21,1,22,1,43,1","jim@forbesamg.com,14,1,16,1,18,1","joanna,36,2","job,29,1","join,16,1","joined,14,1","joint,32,1","jordan,38,2","journal,36,1","judging,27,1","july,32,1,25,1,29,6,30,7,41,1","jump,13,1,14,1,15,1,16,1,17,1,18,1,19,1,24,1,32,1,33,1,21,1,20,1,22,1,23,1,25,1,26,1,29,1,27,1,28,1,30,1,31,1,39,1,34,1,35,1,36,1,37,1,38,1,40,2,42,1,43,1","jumped,35,1","june,33,3,27,5,31,2,41,1","junk,19,1","jupiter,16,1","jupiterresearch,16,1","just-released,27,1,36,1","keeping,35,1,36,1","kelsey,21,1","key,13,1,18,1,32,1,21,1,37,1,40,1","keyword,28,1","kick,30,1","kind,20,1","kinds,18,1,31,1","king,42,1","know,18,3,19,1,39,1,37,1","knowledge,22,1,38,1","known,26,1","komen,26,1","lab,40,1","labor,35,1","landing,38,1","land-line,32,1","landmark,15,1","langley,39,1","large,16,1,20,1,29,1,36,1","larger,36,1,42,2","largest,13,1,16,1,19,1,38,1","last,1,1,2,1,3,1,4,1,7,1,11,1,14,1,16,2,19,1,24,1,32,1,162,1,163,1,164,1,165,1,166,1,21,1,23,1,29,1,30,1,31,1,39,2,34,1,36,2,37,1,38,1,44,1,47,1,48,1,49,1,50,1,51,1,52,1,53,1,54,1,55,1,56,1,57,1,58,1,59,1,60,1,61,1,62,1,63,1,64,1,65,1,66,1,67,1,86,1,87,1,88,1,89,1,90,1,91,1,92,1,93,1,94,1,95,1,96,1,97,1,98,1,99,1,100,1,101,1,102,1,103,1,104,1,105,1,106,1,107,1,108,1,109,1,110,1,112,1,113,1,114,1,115,1,116,1,117,1,118,1,119,1,120,1,121,1,122,1,123,1,124,1,125,1,126,1,127,1,128,1,129,1,130,1,131,1,132,1,133,1,134,1,135,1,136,1,137,1,138,1,139,1,140,1,141,1,142,1,143,1,144,1,145,1,146,1,147,1,148,1,149,1,150,1,151,1,152,1,153,1,154,1,155,1,156,1,157,1,158,1,159,1,160,1,161,1","late,31,1","latest,18,1,20,1","laughing,18,1","launch,14,1,35,1,36,1","launched,14,1,20,2,29,1,28,1,34,1,36,1","launching,19,1","law,18,1","lead,9,1,14,1,21,2,22,1,35,1,41,1","leaders,24,1","leadership,24,1","leading,13,1,15,1,16,1,17,1,33,1,23,1,37,1,43,1","leads,17,1,33,1,21,1,30,1,31,1,34,1,35,1,40,2,43,1","league,16,1,32,2,28,2","learn,22,1","learning,9,1,16,1","least,14,2,18,1,32,1,21,2,23,1,27,1,37,1,38,1,40,1,42,1","left,13,1","less,16,1,17,1,21,3,20,1,23,1,25,2,29,1,31,1,36,1,40,1,43,1","lessons,37,1","lets,42,1","letter,15,1","letters,13,1,22,2,25,1","letter-size,15,1","letter-sorting,15,1","level,14,1,19,1,25,1,30,1","lexus,22,1","life,20,1,30,1,38,1,40,1,42,1","lifestyle,16,1,29,1,39,1","lift,17,1,23,1,43,1","lifted,33,1","lighting,29,1","likely,17,1,32,1,20,1,23,3,40,2,43,1","limited,22,1","line,19,1,27,1","link,12,3","linkedin,26,1","linking,30,1,42,1","links,18,1,33,1,23,1,29,1,41,1","list,14,2,15,1,16,4,24,1,21,1,20,3,22,1,26,3,27,1,39,2,34,1,35,1,37,1,38,1,40,1,42,1","listed,14,1","listing,29,1","lists,17,1,19,2,24,1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,40,2","responders,20,1","responding,18,1","response,9,1,14,1,15,3,16,3,18,2,32,1,20,1,22,3,29,3,39,1,34,2,40,1,42,2","responses,29,1,42,3","responsibility,29,1,38,1","responsible,21,1,29,1,27,1","rest,35,1","restaurant,25,1","restaurants,19,1,34,1,37,1","result,22,1","resulted,9,1,27,1","results,14,1,15,1,17,1,18,1,19,1,24,1,20,1,22,1,29,2,30,1,31,1,39,1,33,1,36,1,38,1,43,1","retail,18,2,27,1,39,1,40,1","retailer,16,1,17,1,23,1,27,1,31,1,35,1,43,1","retailers,18,1,22,1,27,3,31,2,39,4,38,1","retain,18,1","retaining,15,1","retention,13,2,31,1","retooling,13,1,24,1","return,12,1,16,1,27,1,31,1,36,2,40,1,42,3","returned,14,2","return-on-investment,29,1","reusable,17,3,43,3","revamped,30,1","revealed,40,1","reveals,22,1","revenue,15,1,17,1,23,3,42,1,43,1","revenues,40,2","revere,20,1","review,9,2,15,1,16,1,19,1,36,1,40,1","reviewed,16,1,17,1,43,1","reviewing,23,1","reviews,13,1,19,1,23,1,30,2","revise,36,1","revised,16,3,18,1,29,1","revising,16,1","revisions,15,1","revitalized,13,1","rewards,22,1","right,13,1,19,1,24,1,22,3,33,1,42,1","rise,20,1","rising,22,1","risks,23,1","road,37,1","rock-solid,30,1","roi,16,1,17,1,18,2,36,2,43,1","role,20,1","roots,13,1","rose,19,1,35,1","rosemont,26,1","roughly,26,2","route,16,1,30,1","rule,24,1,29,1","rules,14,1,16,1,18,1,37,1","run,25,1,42,1","runner-up,38,1","running,25,1,39,1","runs,36,1","rx,22,1","saddle,13,1,16,1,19,1,24,1,32,1,20,1,29,1,27,1,39,1,34,1,36,1,38,1","saenz,35,1","said,14,2,15,1,16,3,17,1,19,5,25,2,29,1,30,1,33,2,34,3,36,1,38,2,40,1,43,1","sale,18,1,25,3","sales,14,1,15,1,16,1,17,1,18,1,24,1,32,1,21,1,22,1,23,4,26,1,27,3,30,3,31,1,39,1,33,5,37,1,38,1,40,1,42,1,43,1","salt,36,1","sam,27,1","same,15,2,28,1,29,1,27,1,42,1","samples,18,1","satisfaction,26,1","satisfy,29,1","satisfying,15,1","saturation,30,1","saturday,18,1","save,15,1,18,1","saved,9,1","savers,36,1","savings,20,1,22,1","savvy,39,1","saw,17,1,31,1,43,1","say,19,1,32,2,20,2,23,2,26,2,29,1","saying,15,2,20,1,38,1","says,20,2,22,1,23,1,27,2,36,1,38,1","scaling,20,1","schedule,15,2,17,1,21,1,23,2,30,1,31,1,33,1,35,1,37,1,38,1,40,1,43,1","school,21,1,22,1,38,1,40,1","science,15,1,36,1","scientific,36,1","scope,36,1","scouts,18,1","screen,16,1,21,1","scrutiny,20,1","search,13,2,17,2,19,1,24,2,28,1,21,2,23,4,30,1,35,2,36,1,38,1,42,1,43,2","search.cfm,1,1,2,1,3,1,4,1,7,1,47,1,48,1,49,1,52,1","search.html,1,1,2,1,3,1,4,1,7,1,47,1,48,1,49,1,52,1","searcharchives.gif,44,1,64,1,65,1,66,1,67,1,126,1,128,1,129,1,130,1","searchfunc.js,1,1,2,1,3,1,4,1,7,1,47,1,48,1,49,1,52,1","searching,38,2,40,1","sears,15,1","season,38,2,42,1","seattle,36,1","second,16,2,17,1,19,1,36,1,38,1,40,1,43,1","seconds,38,1","secret,30,1","sections,22,1","see,9,1,14,2,21,1,30,2,40,5","seeing,31,1","seek,38,1","seeking,37,1","seeks,13,1,26,1","seem,42,1","seen,15,1,30,1","sees,22,1","segment,20,2","segmentation,13,1,32,1,30,1,40,1","segmenting,16,1,20,1","segments,32,1,20,3,29,1,30,1,33,1,40,1","segway,20,1","seiko,22,3","seldom,20,1","self-mailers,15,3,29,1","sell,14,1,18,3,22,1","selling,13,1","sells,20,1,27,1","send,12,6,16,1,18,1,32,2,22,2,26,1,27,4,37,1,42,1","send&update,12,1","sender,29,1","sender_name,12,1","sendfeedback.gif,44,1,64,1,65,1,66,1,67,1,81,8,126,1,128,1,129,1,130,1","sendfriend.gif,44,1,64,1,65,1,66,1,67,1,80,8,126,1,128,1,129,1,130,1","sending,28,1,32,1,23,1","sends,28,1,22,1,38,1","sendtofriend_logs,12,1","senior,16,1,24,1,28,1,23,1,31,1","seniors,20,1,40,2","sent,17,2,32,1,20,1,23,2,26,2,27,1,30,1,39,1,35,3,43,2","seo,36,1","september,32,5,25,1,35,5,41,1","series,9,1","server,1,1,2,1,3,1,4,1,7,1,11,1,162,1,163,1,164,1,165,1,166,1,44,1,47,1,48,1,49,1,50,1,51,1,52,1,53,1,54,1,55,1,56,1,57,1,58,1,59,1,60,1,61,1,62,1,63,1,64,1,65,1,66,1,67,1,86,1,87,1,88,1,89,1,90,1,91,1,92,1,93,1,94,1,95,1,96,1,97,1,98,1,99,1,100,1,101,1,102,1,103,1,104,1,105,1,106,1,107,1,108,1,109,1,110,1,112,1,113,1,114,1,115,1,116,1,117,1,118,1,119,1,120,1,121,1,122,1,123,1,124,1,125,1,126,1,127,1,128,1,129,1,130,1,131,1,132,1,133,1,134,1,135,1,136,1,137,1,138,1,139,1,140,1,141,1,142,1,143,1,144,1,145,1,146,1,147,1,148,1,149,1,150,1,151,1,152,1,153,1,154,1,155,1,156,1,157,1,158,1,159,1,160,1,161,1","serves,38,2","service,14,2,15,1,16,1,17,4,18,6,19,2,28,2,32,1,21,2,20,1,22,1,23,2,25,5,29,1,27,1,30,2,31,1,39,1,33,1,34,4,36,2,37,1,38,2,40,1,42,1,43,4","services,13,1,14,1,17,1,18,1,21,1,20,1,22,1,23,1,29,1,27,1,30,1,39,3,34,1,38,1,40,3,42,1,43,1","set,14,1,17,1,39,1,38,1,43,1","sets,20,1,36,1","setting,30,1,34,1","seven,15,1,24,1,30,1,42,1","several,15,1,19,1,22,1,26,1,34,1","shar,30,1","share,9,1,28,1,21,2,25,2,29,1,27,1,39,2,34,1,35,1,37,2,42,1","shared,31,1","shares,20,1,29,1,37,1,38,1","sharethis,42,2","sharing,24,1,42,1","sharply,22,1","sheet,30,1","sheinbaum,16,1","sherpa,29,1","sherry,22,1","shift,21,2,30,1","shifting,30,1","shingles,40,1","shipping,31,1,37,1,40,1","shocking,27,1","shoots,21,1","shop,18,2","shoppers,31,1,40,1","shopping,24,1,31,1","short,23,1","shortly,46,1","short-term,24,1,34,1","shot,14,1,32,1","should,16,1,18,1,20,3,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14:46 16k msm010108.htm 25-Feb-2009 12:05 15k forwardUpdate.old 02-Jan-2009 12:44 5k forwardUpdate.cfm 02-Jan-2009 12:44 5k forbesamgmsm/ 02-Jan-2009 12:44 - forbes0512.html 12-May-2010 08:24 4k feedback.php 25-Feb-2009 12:21 4k feedback.html 25-Feb-2009 12:22 3k feedback.cfm 25-Feb-2009 12:27 1k error.html 25-Feb-2009 12:24 2k Apache/1.3.41 Server at www.forbesamg.com Port 80 ",12);arrFiles[4]=new Array(5,"error.html","25 Feb 2009","Marketing Solutions Monthly Feedback","","","Please go back and enter the required information Privacy Policy Home | Contact | Portfolio | Why ForbesAMG | Resource Center | Directions > info@forbesamg.com > p: 973.601.8110 | f: 973.601.8118 > 100 Stierli Ct., Suite 108 | Mt. 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Arlington | NJ 07856 ",2);arrFiles[8]=new Array(9,"forbes0512.html","12 May 2010","Direct Mail 101: Market Your Professional Social Network","","","If you are using a mobile device or are having trouble viewing this email click here Greetings, I just wanted to take a moment to thank you for your interest in Higher Logic \'s Q2 Learning Series Webinar, Direct Mail 101: Market Your Professional Social Network . If you registered but were not able to participate or if you would like to share the presentation with colleagues, you may access a recording of the webinar by clicking here . The slides are available by clicking here . Please remember to take advantage of our offer to review an upcoming Direct Mail campaign for your association. We \'ll even review a past campaign to suggest ways you could have improved response or reduced costs. We have a number of resources that will help you with your marketing efforts on our website , including A Marketer \'s Guide to Personalization and Variable Data Printing (This will give you a lot of details on DM 201!). You can also sign up for our monthly enewsletter Marketing Solutions Monthly , by clicking here . Finally, one of the participants yesterday asked How can you get members to see the true value of a private social network? I \'d suggest communicating with your heavy users to get specifics about how the social network has helped their company and communicate them to your entire membership base. Things like: - It helped me solve a problem that saved XXX - I made four new hires in the past year without using a recruiter - The lead generation ideas I \'ve acquired have resulted in five new clients. I hope this helps! Feel free to contact me with any additional questions you may have. Sincerely, Tom Forbes President, ForbesAMG Tom@ForbesAMG.com Phone: 973-601-8110 ForbesAMG | 100 Stierli Ct., Suite 108 | Mount Arlington, NJ 07856 Phone: 973-601-8110 | www.ForbesAMG.com ",4);arrFiles[9]=new Array(10,"feedback.php","25 Feb 2009","Marketing Solutions Monthly Feedback","","","MSM Feedback Name : Email address : Comments Privacy Policy Home | Contact | Portfolio | Why ForbesAMG | Resource Center | Directions > info@forbesamg.com > p: 973.601.8110 | f: 973.601.8118 > 100 Stierli Ct., Suite 108 | Mt. Arlington | NJ 07856 ",2);arrFiles[10]=new Array(11,"forbesamgmsm/","","Index of /msm/forbesamgmsm","","","Index of /msm/forbesamgmsm Name Last modified Size Description Parent Directory 28-May-2010 10:20 - assists/ 02-Jan-2009 12:43 - collectn.lck 02-Jan-2009 12:43 1k morgue/ 02-Jan-2009 12:35 - parts/ 02-Jan-2009 12:43 - pdd/ 02-Jan-2009 12:43 - style/ 02-Jan-2009 12:44 - temp/ 02-Jan-2009 12:35 - topicidx/ 02-Jan-2009 12:35 - trans/ 02-Jan-2009 12:44 - work/ 02-Jan-2009 12:35 - Apache/1.3.41 Server at www.forbesamg.com Port 80 ",12);arrFiles[11]=new Array(12,"forwardUpdate.cfm","2 Jan 2009","Send to a Friend","","","Send to a Friend Enter your name and the email address of the person you wish to forward this #updatetext# to: #cgi.SCRIPT_NAME#?opt=send&update=#URL.update# Your Name: The forwarded update will be personalized with your name. 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However, you may subscribe if you wish to do so. #updateFull# --- #updateText# Has Been Forwarded Thank you. #updateText# has now been forwarded to #Form.email# . Click here to return to the update ",5);arrFiles[12]=new Array(13,"msm010108.htm","25 Feb 2009","Marketing Solutions Monthly - January 2008","","","Having trouble viewing this email? Click here Jump to » eMarketing | Traditional Marketing January, 2008 eMarketing Marketers plan to increase email use in 2008 , according to a new study by online marketing services firm Datran Media. Overall, 72% of the marketers surveyed indicated that they plan to use email marketing more in 2008. The survey found that 70.5% reported plans to increase spending on email acquisition and 63% to increase spending on retention campaigns. Read More What is a Personalized URL? Find out by visiting ImaProspect.GrowWithForbes.com and enter to win an AMEX gift card. The one-size-fits-all mentality simply doesn \'t work anymore, especially when it comes to selling online. Segmentation is the key to generating higher conversion rates from your website and email marketing efforts, reported DMnews . Read More MySpace.com averaged 76.35% of all U.S. visits in 2007 among a custom category of 53 leading social networking websites , according to a report from Hitwise. Facebook.com, Bebo.com and BlackPlanet.com received the next largest number of visits, as each received 12.57%, 1.24% and .87%, respectively. The remaining 49 social networking websites in the custom category accounted for 8.97% of U.S. visits. Read More This year will be the biggest for online marketing with a significant increase in email commerce as marketers recognize the medium as a valuable channel for both branding and retention. With the growth of social networks and mobile platforms, more and more consumers will be in front of multiple inboxes at home, work and on the go. Advertisers will realize the inbox, like television, is a channel that captures eyeballs. The big difference is that messages can be targeted to the inbox. Those who truly understand the nuances of inbox marketing will experience success, while driving relevance to the end consumer, reported DMnews . Read More A 48% increase in local online ad spending is anticipated in 2008 , bringing it to 12.6 billion, according to a new Borrell Associates study. Driving most of the growth is the popularity of local search and online video advertising. Local search advertising will more than double next year, to 5 billion, while locally placed online video will triple, to almost 1.3 billion, reported Research Brief . Read More Traditional Marketing DMnews discusses how to get personal with print marketing . Read More Target Marketing magazine offers a number of direct mail retooling ideas. Read More Looking to Reinvigorate Your Direct Mail Efforts ? Let ForbesAMG introduce you to exciting new ways to make your mail stand out. Click here to contact us today! Branding commonly is considered a critical part of any successful business these days, yet many people still view it as merely a creative endeavor. Branding is just as much about strategy as it is about tactics. It’s thinking and execution. It’s left brain plus right brain. It’s logic plus magic. You need to approach it from both sides to get the full impact from your branding efforts, reports Target Marketing . Read More In a recent Federal Register, the USPS announced that in January 2009, mailers will be required to meet one of two options using Intelligent Mail barcodes to access automation prices for letters and flats. Automation prices will no longer be available for the use of the POSTNET barcode. The USPS seeks public comment on this proposal no later than Feb. 21, 2008. Read More CASE STUDIES Catalog Success magazine reviews how a revitalized catalog mixed with a focus on company roots spurred a turnaround at Mrs. Fields Gifts Read More FORBES ADVERTISING AND MARKETING GROUP, Inc. 280 N. Midland Ave Bldg R-1 Saddle Brook, NJ 07663-6404 T: 201.794.1232 F: 201.794.7615 www.forbesamg.com Having trouble viewing this email? Click here Privacy Policy ©2007 ForbesAMG ",15);arrFiles[13]=new Array(14,"msm010110.htm","25 Feb 2010","Marketing Solutions Monthly - January 2010","","","If you are using a mobile device or are having trouble viewing this email click here Jump to » eMarketing | Traditional Marketing January, 2010 Is Email Marketing Dead? Not by a long shot. In December we launched an enewsletter for a non-profit that returned five times the cost of the campaign. We started the new year off with the launch of an enewsletter for a national pageant that filled the client \'s inbox with positive feedback and requests for more information. Additionally, we completed a redesign of DHI IndustryWatch , an association enewsletter we have been publishing for over four years. If you would like to get started promoting your company via email give me a call and let \'s see how we can help get you started. If you have an email list we can design a template and map out a program that you can manage yourself OR we can manage the entire program for you including writing and gathering content. If you don \'t have a list , we can help you start building one. It cost nothing to talk, so let \'s see how we can help. Sincerely, Jim Gawley VP eMedia, ForbesAMG Phone: 973-601-8110 jim@forbesamg.com eMarketing • Where is digital marketing headed in 2010? Ad Age suggests that the basic rules of brand building are just as important for innovations in the digital space as they are for traditional forms of communication. Using new technology won \'t in itself bring success; your digital communications still need to be creative, engaging and relevant if they are to cut it in the new year. Read More • Small businesses are set to increase the time and effort they spend on social media marketing, but research on its effectiveness has been mixed. In a survey from Citibank, for example, the majority of small-business executives found social networks no good for expanding their business. But according to the Small Business Marketing Forecast 2010 from Ad-ology, lead generation is the biggest benefit of social networking for U.S. small businesses, cited by one-half of respondents. Social networks were also considered a good way to keep up with the industry and monitor online chatter about the business, reported eMarketer . Read More • Baby Boomers are becoming new social media mavens. Among all media services listed in a recent survey, Boomers were least willing to give up the internet, versus the top response of the 2008 survey,their cell phone. The survey shows they now spend more time than ever online (a rapid increase in one year from 38% to 62% stating they now spend more time online). The majority of Boomers have joined popular social networking site Facebook within the last 6 months, according to the study conducted by CPH Research . Read More Traditional Marketing • A recent USA Today article offers small businesses 10 tips to make 2010 a much better year than 2009 . Read More • One-third of the respondents to a Pitney Bowes Business Insight survey said they use manual updating procedures when mail is returned to them from the National Change of Address or Address Change Service methods due to incorrect recipient addresses, reported DMnews . On January 4, companies whose mailings are not compliant with the US Postal Service \'s Move Update Standard will first be billed an additional 7 cents per assessed piece. Read More CASE STUDIES Volvo Cars NA implemented a direct marketing campaign in the Northeast region of the U.S. to sell new Volvo vehicles to both current Volvo owners and owners of certain competitive models. The campaign featured special pricing and incentives for four Volvo models, and offered different deals in four distinct markets, enabling Volvo to track the relative success of the efforts in each market. The campaign, which involved mailing 486,000 printed pieces, used personalized URLs (PURLs) to offer special deals. The campaign produced the following results: •Sales of 1,019 vehicles (0.21% of the direct mail recipients) •58.2% of the people who went to their PURLs purchased vehicles •That level of success amounted to a 265% increase in the transaction rate, Volvo said, which was attributable, at least in part, to the incorporation of PURLs in the campaign . Read More ForbesAMG, Inc. 100 Stierli Court, Suite 108 Mt. Arlington, NJ 07856-1312 T: 973.601.8110 F: 973.601.8118 www.forbesamg.com Having trouble viewing this email? Click here Privacy Policy ©2010 ForbesAMG ",15);arrFiles[14]=new Array(15,"msm010109.htm","31 Jan 2009","Marketing Solutions Monthly - January 2009","","","If you are using a mobile device or are having trouble viewing this email click here Jump to » eMarketing | Traditional Marketing January, 2009 We \'re IN! As of Jan. 30 we are operating out of our new sales offices in Mount Arlington, NJ. Please make a note of the new address, phone and fax number below. Before dropping off any materials, please call us for instructions. ForbesAMG, Inc. 100 Stierli Court, Suite 108 Mt. Arlington, NJ 07856-1312 Phone: 973.601.8110 Fax: 973.601.8118 eMarketing • People continue to increase their time spent on the internet. According to a recent Gallup poll of adults, 48% of respondents said they spend more than an hour a day using the internet, up from 43% saying the same the previous year and from 33% saying so as recently as 2005, reported AdWeek.com . Read More Want To Gain More Business From Your Website? With more people looking for information and vendors online, now is the time to make sure your website is representing your company in a professional manner. ForbesAMG can help with the design, copy and programming. Plus we will work with you to develop a plan to get the results you want from the site. Contact us today to schedule an initial consultation. • How much can personalized, relevant direct marketing increase your response rates over static direct marketing? This is not an easy question to answer as response rates depend on several variables including: the relevance of the message, the offer, the list, the creative and the timing. Often the process is as much art as science. Read More • eMarketer \'s Geoff Ramsey offers seven predictions for 2009. Read More Traditional Marketing • The Postal Regulatory Commission (PRC) determined a cap of 3.8% on the average postal class rate hike. The USPS will file its request for rate hikes next month after which the PRC will review them to ensure they are within the caps for each mail class. The new rates would take effect in May, reported The Non Profit Times . Read More Looking To Market Smarter? Let ForbesAMG examine your current marketing efforts for ways to help you improve response rates and save money. Contact us today to schedule an initial consultation. • The U.S. Postal Service published its proposal in the Federal Register for new standards to improve the efficiency of letter-size booklets and folded self-mailers. The agency is proposing revisions to tab size, tab location, paper weight and dimensions for folded self-mailers and booklets mailed at automation or machinable letter prices. In its posting, the USPS noted that many folded self-mailers and booklets are not processed successfully on letter-sorting machines, while unenveloped pieces tend to jam, leading to damage of the equipment and the mail, reported DMnews . Read More • Marketing executives are going back to basics this year, putting renewed focus on satisfying and retaining customers and investing in research and insights , but are sick of hearing about Web 2.0, according to a survey by The Marketing Executives Networking Group (MENG) and Anderson Analytics. Marketers expressed concern on how a recession would impact priorities moving forward, and half of the executives believe their marketing budgets will decrease in 2009, while 56% indicated their staffing plans will either stay the same or increase. Read More CASE STUDIES Since Sears began a new email program, the brand began A/B testing its emails, dividing them between a control group that does not receive personalized emails and a test group that does. Compared to non-personalized emails, the test group of personalized emails have seen a 41% increase in revenue per clickthrough, a 178% increase in conversion, a 59% increase in average order volume and a 215% increase in clickthroughs , reported DMnews . Read More Landmark Impressions wanted to showcase the company \'s capabilities and the potential of personalized URL technology. Using a direct mail project combined with a personalized URL and a personalized Flash animation, the company succeeded in raising its corporate profile with more than 1,700 people and got four new projects. Read More ForbesAMG, Inc. 100 Stierli Court, Suite 108 Mt. Arlington, NJ 07856-1312 T: 973.601.8110 F: 973.601.8118 www.forbesamg.com Having trouble viewing this email? Click here Privacy Policy ©2009 ForbesAMG ",16);arrFiles[15]=new Array(16,"msm020108.htm","25 Feb 2009","Marketing Solutions Monthly - February 2008","","","Having trouble viewing this email? Click here Jump to » eMarketing | Traditional Marketing February, 2008 Don \'t Ignore The Power Of Email Are you ignoring email as a marketing solution because you think you have missed the boat? Think again. A recent Jupiter research survey found that 60% of business decision-makers said the internet and email are the best ways for advertisers to reach them. Plus the Email Experience Council announced that business generated from email had climbed from 19 billion in 2006 to 23 billion in 2007 and that ROI for email is now 50 for every dollar spent. To get the most from email marketing, it must be done properly. You can \'t buy a list of emails and blast out a coupon or a notice and expect to get a huge return. You must: · Start with a group that has opted-in to receive information from you. · Deliver relevant information and offers to your subscribers and even consider segmenting your list to deliver even greater relevance. · Choose the optimal frequency for your audience. Too many emails will anger your audience, but if you don \'t send often enough your audience will forget about you. ForbesAMG is one of the few firms that offers a truly turn-key solution for email marketing. We work with you to strategize, design and even find and develop relevant content for your audience. Additionally, we keep your efforts on track and constantly offer suggestions to build your list and increase response. Give me a call to discuss how we can put email to work for your organization. Sincerely, Jim Gawley VP eMedia, ForbesAMG Phone: 201-794-1232 ext. 12 jim@forbesamg.com eMarketing Email is a powerful tool for reaching consumers, and it works even better in conjunction with other disciplines , both online and offline, according to marketing executives at the Direct Marketing Association \'s Email Evolution conference, reported Online Media Daily . Read More Spending on email marketing is expected to grow at a compound annual growth rate of 12% through 2012 , according to JupiterResearch \'s U.S. Email Marketing Forecast, 2007 to 2012 report. By 2012, marketers are expected to spend 2.1 billion on email marketing, up from 1.2 billion in 2007, reported eMarketer . Read More DMnews reviewed innovative methods colleges and universities are using to attract new students. Read More Interested In Learning About eMail Marketing? ForbesAMG will help you get started by creating a custom solution for your business. Click here to contact us today! Companies that want to build brand loyalty should focus not only on communicating with their customers, but helping their customers communicate with each other , according to Peter Sheinbaum, the CEO of Daily Candy , a wildly successful email newsletter targeting young women with fashion and lifestyle content, reported Online Media Daily . Read More The biggest winners in 2007 internet activity featured Google, Facebook, Wikipedia and Craigslist, according to a comScore report. Read More Traditional Marketing The U.S. Postal Service, in its first increase under the new postal reform rules, will raise its rates on May 12 by low single-digit percentages, reported Direct magazine. Based upon our preliminary review, the average rate increase for standard mail is slightly less than 2.9%, which is equal to the rate of inflation over the last 12 months, said Jerry Cerasale, the Direct Marketing Association’s senior vice president for government affairs, in a statement. For standard mail flats as a whole, the increase is about 1.67%. However, for the non-carrier route flats, the category that experienced the largest increase last year, the hike is only 0.086%, said USPS spokesperson David Partenheimer. Read More While the majority of b-to-b marketers are not revising their marketing budgets in response to concerns about the economy, others are tightening their belts and making adjustments in their strategies this year, according to an exclusive survey by BtoB . According to the online survey, 58.3% of marketers have not revised their original 2008 marketing budgets in response to recent concerns about a possible recession in the U.S. However, 29.4% have revised their marketing budgets down due to recessionary concerns, while 12.3% have revised their budgets up. Read More Direct mail spending, (including preparation, production and postage) reached 58.4 billion in 2007 , and may pass 72 billion by 2011, according to a new study from the Winterberry Group, reported Direct magazine. Read More Looking to Reinvigorate Your Direct Mail Efforts ? Let ForbesAMG introduce you to exciting new ways to make your mail stand out. Click here to contact us today! B2B marketing tactics like writing online articles for websites and e-zines may generate more clicks and traffic, but in many markets, a bylined article in the leading industry magazine still has more credibility and clout —and the reprints make terrific sales literature according to Target Marketing . Read More CASE STUDIES Second Act, an online retailer of high-definition large screen televisions, wanted to increase its website visits from existing customers as well as acquire new customers and email addresses. The company invited customers on its master email list to join a fantasy football league. The campaign proved fruitful. During the 17-week promotion, 1,000 customers participated in the game. Every week, the company added about 100 new players. Of the emails that were opened, 65% clicked through back to the Second Act website from the email, reported DMnews . Read More FORBES ADVERTISING AND MARKETING GROUP, Inc. 280 N. Midland Ave Bldg R-1 Saddle Brook, NJ 07663-6404 T: 201.794.1232 F: 201.794.7615 www.forbesamg.com Having trouble viewing this email? Click here Privacy Policy ©2007 ForbesAMG ",18);arrFiles[16]=new Array(17,"msm020109.htm","25 Feb 2009","Marketing Solutions Monthly - February 2009","","","If you are using a mobile device or are having trouble viewing this email click here Jump to » eMarketing | Traditional Marketing February, 2009 How Staying Positive Is Good for Business Earlier this month Geoff Ramsey, CEO and co-founder of eMarketer published an article with this title and it struck a chord with me. Geoff \'s advice for staying positive in the current climate —...anchoring yourself to reality while focusing on every glimmer of hope and opportunity you can find. He offers a few practical things you can do to achieve this balance for your business here . His third suggestion is to Focus on Opportunities. We \'d like to help you focus on new opportunities for your business. Maybe our discussion will focus on how to market more efficiently or to begin to communicate with your clients & prospects via email. Whatever it is, there is no charge to talk to us, so go ahead and set up a time to talk to Tom or myself, either on the phone or in person. We look forward to helping you. Regards, Jim Gawley VP eMedia ForbesAMG, Inc. P. S. - If you haven \'t done so, already please update your contact info with our new address, phone and fax numbers shown at the bottom of this email. eMarketing • Although 63% of consumers and small business owners turn to the internet first for information about local companies and 82% use search engines to do so, only 44% of small businesses have a website and half spend less than 10% of their marketing budget online , according to MediaPost \'s Research Brief . Read More Is Your Website In Need Of Repair? If your website is not delivering leads or sales like it used to it may be time for a website renovation. ForbesAMG can help with the design, copy and programming. Plus we will work with you to develop a plan to get the results you want from the site. Contact us today to schedule an initial consultation. • When asked which advertising channels perform strongly for their companies, 80.4% of the more than 3,000 executives surveyed in a Datran Media poll chose email , compared to 56.8% who chose search, the second leading performer, reported Direct Magazine . Read More • According to Beyond the Click: The Indirect Value of Email , from Epsilon and ROI Research, 57% of consumers had a more positive impression of companies they had purchased from when they received e-mail from them —and 40% said such email made a future purchase from the company more likely, reported eMarketer . Read More Traditional Marketing • The U.S. Postal Service Board of Governors approved new postal rates for 2009 including a two-cent increase in the price of a First-Class Mail stamp to 44 cents. Prices for mailing services are reviewed annually and adjusted each May. The new prices will go into effect May 11. Read More • Charities that use premiums to fundraise have again taken it on the chin from the U.S. Postal Service. Nonprofit parcels and Nonflat Machinables (NFM) will again bear the brunt of postal rate increases , with percentage increases ranging from almost 10% to 50%, according to analysis from the Direct Marketing Association (DMA). Read More • The U.S. Postal Service has approved the first two-way postage indicia for mailers using reusable envelopes. EcoEnvelopes, a designer of reusable envelopes, was authorized by the USPS to make the envelopes, for which mailers using approved reusable envelopes can use one printed indicia - markings showing that postage has been paid - for both outgoing and reply postage on an envelope, reported DMnews . Read More • With a May 11 deadline looming to improve their bulk mailing lists or face fines, mailers now can receive reports on how well their mail is performing through the U.S. Postal Service. Beginning May 11, 2009, a mailing with a 30% or more error rate for Move Update requirements will no longer qualify for automation discounts. For a Standard Mail mailing, this means that every piece in the mailing will be charged an additional 7 cents. For a First-Class Mail mailing, this means that every piece in the mailing will be charged at the single-piece rate of 44 cents, reported DMnews . Read More CASE STUDIES For online ticket retailer StubHub combining recommendations with its personalized email program had a dramatic effect on a test mailing. In fact, the test mailing, that sent follow up emails to people who had visited the StubHub site, saw a 2,500% lift on revenue per email sent compared with an average StubHub email campaign, reported DMnews . Read More ForbesAMG, Inc. 100 Stierli Court, Suite 108 Mt. Arlington, NJ 07856-1312 T: 973.601.8110 F: 973.601.8118 www.forbesamg.com Having trouble viewing this email? Click here Privacy Policy ©2009 ForbesAMG ",16);arrFiles[17]=new Array(18,"msm020110.htm","24 Feb 2010","Marketing Solutions Monthly - February 2010","","","If you are using a mobile device or are having trouble viewing this email click here Jump to » eMarketing | Traditional Marketing February, 2010 Will Social Media Work for Your Company? That depends. If your Facebook status updates or Twitter feeds consist of updates on the color of your tie or links to the latest laughing baby video, it won \'t. To succeed with social media you must first consider what you can offer your followers that they will consider valuable. For instance - • If you are in foodservice , post exclusive specials to your Facebook page or send your Twitter followers a great lunch deal an hour or two before noon. • If you sell merchandise , social media is a great place to feature closeouts, one of a kinds, etc. • If you sell a service , make your followers the first to know about software upgrades, accounting law changes, etc. AND remind them when it is time to start thinking about your services - tax time approaching, spring AC service, etc. To build your following let people know what \'s in it for me when you ask them to be a Facebook fan or a Twitter follower. Promote it on your website, at point of sale, in newsletters and on print advertisements as Facebook Fans get exclusive deals.... or Follow us on Twitter and be the first to know about... For a great case study, check out a recent Advertising Age article on Starbucks. If you think you have something to offer your customers or prospects through social media and need help getting started, give us a call. Sincerely, Jim Gawley VP eMedia, ForbesAMG Phone: 973-601-8110 jim@forbesamg.com eMarketing • Trendy consumers who care about what \'s hot and what \'s not are heavy retail email subscribers. They \'re looking to save money on stylish items, but also subscribe for new product information. Style-savvy retailers are responding with clever content angles, including exclusive invitations to shop time-limited sales, editor picks, featured products, top-rated items, new ways to shop, social networking tie-ins, ways to wear and finds under a certain price, reported DMnews . Read More • Time spent with personal email as of fall 2009 was even with the prior year , based on data from customer relationship marketing agency Merkle. Nearly three-quarters of respondents spent at least 20 minutes a week emailing friends and family. Merkle also found that social network users check their inboxes more frequently than those who shun social sites, reported eMarketer . Read More Traditional Marketing • Under its revised plan to cut mail delivery to five days a week, the U.S. Postal Service would eliminate delivery to street addresses and some processing on Saturday , but it would not close post offices. The plan requires Congressional action to be enacted, reported DMnews . Read More • The Postal Service released final droop regulations that give small newspapers a break but are otherwise full of problems for mailers of catalogs, magazines and other flat mail , reported ROI . The rules, which are to be fully implemented Oct. 3, will be an especially hard blow to tabloid-sized publications and to skinny magazines, catalogs and retail flyers. And they might prove to be a hindrance for co-mail operations – which postal officials have touted as an ideal way to reduce both mailers \' and Postal Service costs. The regulations will impose a significant penalty on mail that fails a new flats deflection test, commonly referred to as the droop test, which is supposed to determine whether mail is well suited to the Postal Service \'s sortation equipment. Read More • To build your brand you should communicate what you and your brand are all about through the power of stories. A recent ROI article offers two ways that a story can help you reach and retain your customers. Read More CASE STUDIES The Girl Scouts Arizona Cactus Pine Council (GSACPC) utilized a multi-channel campaign which featured a variable data mailing with personalized URLS to cultivate new donors who might participate in an upcoming capital campaign. The results were impressive - • Total response of 8.2% with unique individual response of 4.9%. • 31% of respondents (47 people) made a donation • Increased average donation from 50 to 250 • Collected 87 referrals from refer a friend function Click here for more information and samples of the mail pieces. For Pleasant Valley Business Solutions (PVBS), a monthly enewsletter has been key to staying in touch with prospective and current customers. But High-Growth Government Contractor News provides only a bare minimum of information about PVBS \'s wares. In fact, the bulk of the content is written not by PVBS but by its partners - other companies that, like PVBS, sell to government contractors, reported Direct . Read More ForbesAMG, Inc. 100 Stierli Court, Suite 108 Mt. Arlington, NJ 07856-1312 T: 973.601.8110 F: 973.601.8118 www.forbesamg.com Having trouble viewing this email? Click here Privacy Policy ©2010 ForbesAMG ",17);arrFiles[18]=new Array(19,"msm030108.htm","25 Feb 2009","Marketing Solutions Monthly - March 2008","","","If you are using a mobile device or are having trouble viewing this email click here Jump to » eMarketing | Traditional Marketing March, 2008 eMarketing Increasing online marketing is the top spending priority this year for b-to-b marketers , according to a new report from Forrester Research. When asked about their top investment priorities for the year, 84% of respondents said increasing internet marketing, 56% said penetrating vertical markets, 53% said improving multichannel customer experiences and 50% said refining customer profile data quality and accessibility, reported B2BOnline.com . Read More DMnews discusses several game plans for building your in-house email lists . Read More Advertising Age reviews marketers \' biggest challenges when it comes to social networks. Read More Curious About Blogging or Social Networks? ForbesAMG will help you discover if these emerging tools are right for your business. Click here to contact us today! Despite all the buzz around user-generated content and social networking, consumers spend just 7.5% of their time online with community sites , according to the Online Publishers Association \'s Internet Activity Index. Where are people spending their time? — 42.7% of consumer time online is spent with content sites, 28.6% is with communication sites, 16.1% with commerce sites and 5% on search sites. Read More Traditional Marketing The U.S. Postal Service is launching a 31-digit bar code that will permit business customers — advertisers, catalog and credit card companies — to track their mail, from the drop-off at a post office to delivery at a home or office. The project is called Intelligent Mail, and it holds the potential to let companies know if customers are telling the truth when they say the check is in the mail, reported The Washington Post . Read More The U.S. Postal Service recently announced it will push back the date of implementation for the Intelligent Mail barcode from January 2009 to May 2009, reported DMnews . Read More A new trend in consumer activism — do-not-mail lists pending in 18 states — threatens to reduce deliveries of catalogs and other junk mail that make up the largest volume of postal deliveries, reported The Washington Post . Read More Make Your Marketing More Personal AND Relevant Let ForbesAMG perform a FREE review of your current direct mail efforts to show you how. Click here to get started! For all the promise of tailored communication, marketers still have a long way to go before they take anywhere near full advantage of personalized communication . Nearly 44% of high-level marketing executives indicated their use of personalized communication techniques was low, compared with 39% who said it was moderate, reported Direct Magazine . Only 17% felt their firms used a high level of personalization. Making matters worse, 38% don’t even measure whether personalization has any impact on their efforts. Read More With the specter of a recession looming, results from Target Marketing ’s second annual Media Usage Forecast reflect the caution that marks the start of 2008. The majority of direct marketers plan to hold the line on or even increase their budgets. However, the group of respondents tightening the purse strings on their media budgets rose 23% compared to last year, and the group planning a budget increase dipped about 10%. Read More CASE STUDIES Many marketers are adding simple survey requests to websites, dining receipts and other forms of customer communication, which means they can easily gather customer opinions and turn them into action plans. DMnews looks at how Sizzler Restaurants and Hertz are utilizing surveys. Read More FORBES ADVERTISING AND MARKETING GROUP, Inc. 280 N. Midland Ave Bldg R-1 Saddle Brook, NJ 07663-6404 T: 201.794.1232 F: 201.794.7615 www.forbesamg.com Having trouble viewing this email? Click here Privacy Policy ©2008 ForbesAMG ",15);arrFiles[19]=new Array(20,"msm040108.htm","25 Feb 2009","Marketing Solutions Monthly - April 2008","","","If you are using a mobile device or are having trouble viewing this email click here Jump to » eMarketing | Traditional Marketing April, 2008 Direct Mail Waste on the Rise Current economic conditions may start you thinking about scaling back on your marketing activities, but what you should be considering is marketing smarter . Despite increasing postage rates, the volume of undeliverable direct mail waste increased to nearly 6% in 2007, compared to 4.5% in 2005, according to a recent Direct Magazine article. If you have not recently removed bad addresses from your list, you are contributing to this increase in direct mail waste. Other opportunities for savings are removing duplicates and chronic non responders and taking advantage of size and presort discounts. Additionally, segmenting your list improves your response rates and reduces waste. You can deliver a much more relevant message and offer by mailing different versions based on region, past purchases or a variety of other demographic criteria. Plus there may be certain segments of your list you want to omit from some mailings. Let us help you market smarter and avoid missed opportunities. Call me to discuss how we can help your company. Sincerely, Tom Forbes President, ForbesAMG Phone: 201-794-1232 tom@forbesamg.com eMarketing • The rate of affluent U.S. internet user participation in online social networks increased dramatically to 60% in Jan. 2008 , from 27% a year earlier, according to The Luxury Institute \'s latest WealthSurvey The Wealthy and Web 2.0 . The study noted that, on average, affluent U.S. internet users are members of about three online social networks and have 110 online connections through these sites, reported eMarketer . Read More • Web Marketing Today shares some tips on how to market to seniors online . Read More • Regardless of a recession, nontraditional media segments should continue to thrive this year and in the immediate future , says a new report issued by PQ Media. The media researcher says that spending on what it calls alternative media - which encompasses everything from digital to mobile to emerging segments like gaming and branded entertainment - will surge by 20.2% to 88.2 billion in 2008, reported MediaWeek . Over the next few years, that segment should enjoy a compound growth rate of 17%, hitting 160.82 billion by 2012­ regardless of an economic downturn. Read More • This will be the first recession in which the internet will play a central role for the American consumer —and for marketers. Today, more than 70% of the population is online, with more than 80% of these internet users having high-speed access. What sets the current recession apart is that, for the first time, consumers have a tool that empowers them to subject everyday buying decisions to the kind of scrutiny formerly reserved for big-ticket items and large business-to-business transactions, reported Forbes . Read More • A majority of internet users 45 years and older believe that online content, as well as website design and online advertising is skewed toward younger web users , according to a new Burst Media study. The survey found that young web users between the ages of 18-24 years and 25-34 years are most likely to say online content is focused on people their age (76.0% and 73.9%). Additionally, more than one-half (55.7%) of respondents 35-44 years perceive online content to be focused toward their age segment, reported MediaPost . Read More (PDF file) Traditional Marketing • Recessions offer what may be unprecedented opportunities to market in an environment of relatively less noise as others cut back , according to a recent AdAge article. Read More • Consumer recall of advertising with green messaging is very high, with more than a third (37.1%) of consumers saying they frequently recall green messaging and an additional third recalling it occasionally (33.1%), according to a new Burst Media survey. Consumers do not automatically accept green claims made in advertisements. In fact, the Burst survey found one in five (22.7%) respondents say they seldom or never believe green claims made in advertisements. Read More (PDF file) • AdAge offers f ive tips to connect with baby boomers who revere personal independence, question authority, challenge the status quo and have disdain for traditional advertising. Read More • The U.S. Postal Service has launched a new web site ( www.usps.com/green ) promoting the agency \'s eco-friendly products and services , as well as recommended green practices for mailers, reported DMnews . Read More CASE STUDIES AXA Equitable Life Insurance Company relied on mailers, email and both online and print ads to drive interest in a new B2B campaign dubbed the AXA Challenge, reported DMnews . The company also gave the campaign an almost consumer-like feel by adding the small incentive of a 5 coffee card from Starbucks for everyone who went to the AXADistributors.com web site and compared AXAs products to its competitors. Read More Recently, energy consulting company Current Energy launched a campaign to increase foot traffic and brand awareness for the flagship store, which also sells energy-efficient tech products. More than 14,000 hand-addressed mailers were sent to consumers in a Dallas neighborhood surrounding the store. The mailings drove recipients to a personalized URL microsite, which provided holiday gift ideas and encouraged people to visit the store to register to win a Segway i2 Commuter or a home energy assessment. Results: Of those who received the mailing, 29.6% visited the microsite and 22.5% came into the store. FORBES ADVERTISING AND MARKETING GROUP, Inc. 280 N. Midland Ave Bldg R-1 Saddle Brook, NJ 07663-6404 T: 201.794.1232 F: 201.794.7615 www.forbesamg.com Having trouble viewing this email? Click here Privacy Policy ©2008 ForbesAMG ",16);arrFiles[20]=new Array(21,"msm030110.htm","24 Mar 2010","Marketing Solutions Monthly - March 2010","","","If you are using a mobile device or are having trouble viewing this email click here Jump to » eMarketing | Traditional Marketing March, 2010 Don \'t Write Off Traditional Marketing Last month Jim made some suggestions on how to get your feet wet in social marketing. I suggest you give them a try if they are relevant to your business. But, I also want to remind you not to put all your eggs in one basket. Some companies are drastically cutting back on their direct mail efforts as they begin to delve into the world of social media. Others are starting to classify email marketing as old school. It is important for you to continue to communicate with your clients and prospects across a variety of channels, including direct mail, email, and from time to time that old dinosaur called the telephone. They key to success is smarter implementation of your traditional marketing campaigns by: • cleansing your mailing list by removing bad addresses and duplicates. • designing a mail piece that will stand out from others. The mailbox is one place where you are facing less competition for people \'s attention. • engaging in regular relevant conversations via email with your clients and prospects. Share content that will help them in business or their personal lives. Let us help you re-assess your traditional marketing efforts and get them sizzling again. Sincerely, Tom Forbes President, ForbesAMG Phone: 973-601-8110 Tom@ForbesAMG.com eMarketing • The overwhelming majority of U.S. internet users research online to find local products and services , according to the User View Wave VII from BIA/Kelsey and ConStat. The most common online tool used for local research was search. Nearly one-half of respondents used internet yellow pages and 42% checked comparison-shopping sites before heading to local businesses, reported eMarketer . Read More • There is a fundamental shift happening in the way that people consume content. Less than 60% of people read email messages exclusively on a computer screen , according to the Email Experience Council . And as hundreds of millions of people interact and share content across social media sites, organizations are increasingly working to understand how to optimize engagement in the social and mobile realm, reported DMnews . Read More • Pull marketing tactics such as search, blog and social media generate cheaper leads than more traditional outbound efforts , according to data from inbound online marketing platform HubSpot. The 2010 State of Inbound Marketing report indicates that spending on lead generation is 60% less among companies that devote at least one-half of their budget to inbound marketing, compared with companies spending at least one-half of lead generation dollars on outbound tactics, reported eMarketer . Read More Traditional Marketing • The U.S. Postal Service \'s board of governors approved the agency \'s request on March 24 to move to a five-day home delivery schedule. The USPS will present the plan to the Postal Regulatory Commission oversight board on March 30, reported DMnews . Read More • The U.S. Postal Service recently announced changes to the format and handling of postage statements , effective in March 2010. The format of the statements will be changing to reflect the conversion of Bulk Mail Centers (BMCs) to Network Distribution Centers (NDCs). The handling of the statements will change for hard copy statements vs. electronic statements, and these handling differences will depend on whether or not the acceptance unit is connected to the PostalOne! system, according to Presort.com . Read More • Direct marketers are beginning to see green shoots of economic recovery, but the media mix continues to shift and experts predict direct mail will never regain its dominance , reported DMnews . Read More CASE STUDIES The 110-year-old American Ceramic Society (ACS) has been publishing magazines since 1953, but it only committed itself to digital communications, including email and ecommerce, in 2007. Since then, though, the non-for-profit organization has expanded it reach to more than 60,000 subscribers in 100-plus countries. What \'s more, sales of its books, magazines, and DVDS have soared by more than 200%, to well over 5 million, according to Charlie Spahr, CEO/president of the Ceramic Publications Co., the ACS \'s wholly owned division responsible for the organization \'s print and digital products. That growth, he adds, is all due to the company \'s email marketing. ACS \'s Ceramic Arts Daily enewsletter mails six days a week. The newsletter supports the CeramicArtsDaily.org website by spotlighting one feature from the site each day, according to Direct Magazine . Read More ForbesAMG, Inc. 100 Stierli Court, Suite 108 Mt. Arlington, NJ 07856-1312 T: 973.601.8110 F: 973.601.8118 www.forbesamg.com Having trouble viewing this email? Click here Privacy Policy ©2010 ForbesAMG ",16);arrFiles[21]=new Array(22,"msm030109.htm","27 Mar 2009","Marketing Solutions Monthly - March 2009","","","If you are using a mobile device or are having trouble viewing this email click here Jump to » eMarketing | Traditional Marketing March, 2009 Are You Using Your Time Wisely? The VetCentric case study we highlight to the right is a perfect example of discussions we have all the time with clients and prospects. Too often companies think that doing things in-house is the cheaper solution. For mailing projects many fail to realize that outsourcing will allow them to: • Take advantage of abundant postage discounts • Free up staff to service existing customers better or bring in new sales • Have access to expert knowledge on direct marketing to improve response rates When the discussion turns to email, clients don \'t realize: • Doing nothing with an in-house list of emails is costing you money • It takes time to come up with relevant offers and content to send out on a regular basis • There is a lot of competition in people \'s inbox, so your message MUST look professional • As in the Seiko case study at the right, there is the opportunity to use email to communicate with different business channels, ie distributors and consumers Let us help you use your time wisely. If you have been considering outsourcing any projects that are becoming cumbersome or if you are considering implementing an email marketing program, give us a call, there is no cost to talk and I guarantee you \'ll walk away with some great advice or feedback if nothing else. Regards, Jim Gawley VP eMedia ForbesAMG, Inc. eMarketing • Email continues to be a popular marketing communications channel in today \'s challenging economic climate due to its low cost-per-contact and its ability to provide direct, measurable results , according to a new report View from the Inbox, 2009 from Merkle. As a result, inboxes are becoming more crowded with marketing messages and marketers are finding they must adapt to sustain gains made via their recent email marketing efforts, according to MediaPost \'s Research Brief . Read More Have You Considered Promoting Via The Press? With today \'s online distribution methods and the growing number of blogs and online media outlets, press releases are a great way to create buzz about your company and its products and services. ForbesAMG will help you craft the right message and distribute the release. Contact us today to learn more. • eMarketer interviewed David E. Tryder, Dunkin \' Donuts Manager of Interactive & Relationship Marketing about a two day Facebook program the company ran in January. Read the interview. Traditional Marketing • Squarely impacted by the triple assault of the recession, rising postage rates and growing marketer preference for low-cost digital communications, total U.S. direct mail spending declined sharply in 2008—falling 3.0% —and was accompanied by an even more significant cutback in mail volume, according to a white paper from the Winterberry Group. Read More • Consumers’ choices are often guided by how they expect their purchase will make them feel. New research by Jane Ebert, a professor of marketing at the University of Minnesota’s Carlson School of Management, reveals that how we go about predicting our emotions can lead to very different outcomes, reported PsychCentral.com . Read More • Time Inc. is experimenting with a customized magazine that combines reader-selected sections from eight publications as it tries to mimic in printed form the personalized news feeds that have become popular on the internet. Called mine, the five-issue, 10-week experiment also aligns readers with the branding message that its sole advertising partner, Toyota Motor Corp., has for its new Lexus 2010 RX sport utility vehicle. The magazine is free, but the print edition is limited to the first 31,000 respondents, while an online version is available for another 200,000. Sign-ups are available immediately at www.timeinc.com/mine , reported The Baltimore Sun . Read More CASE STUDIES Thanks to outsourcing, the amount of time it takes VetCentric to send their weekly refill reminders has decreased from 8-10 hours to about 15 minutes a week , according to Sherry Plummer, Direct Mail Coordinator. Plummer says VetCentric has reaped other rewards beyond time and postage savings. According to Plummer, the full-color postcards look much better than the letters and are producing a 14% average response rate, which is much higher than the response rate from the reminder letters. Read More For Seiko, email helps build its brand in several ways: to communicate with retailers that sell its products; to keep in touch with consumers in its loyalty program called the Elite Group; and to reach members of the press. To help build the brand, email creative is always tied to national ad creative by pulling the basic assets from advertising into the emails. Seiko sends tailored messages to each of these three groups every 2.5 weeks and sees an average open rate of 26%, with a 6% to 7% click-through rate, reported DMnews . Full Story ForbesAMG, Inc. 100 Stierli Court, Suite 108 Mt. Arlington, NJ 07856-1312 T: 973.601.8110 F: 973.601.8118 www.forbesamg.com Having trouble viewing this email? Click here Privacy Policy ©2009 ForbesAMG ",17);arrFiles[22]=new Array(23,"msm040110.htm","30 Apr 2010","Marketing Solutions Monthly - April 2010","","","If you are using a mobile device or are having trouble viewing this email click here Jump to » eMarketing | Traditional Marketing April, 2010 eMarketing • Consumers are more likely to respond and act on brand information that is included in digital articles than messaging from banner ads, pop-up ads, email offers or sponsored links, according to a new survey from Opinion Research Corporation. Almost 70% of respondents between the ages of 25 and 34, and 60% of those making at least 75,000 per year, say they are very likely or somewhat likely to act upon article-based advertising, reported Media Daily News . Read More • Email and search regarded as the digital channels that worked best last year , according to a newly released Datran Media survey of executives at Fortune 500 companies, publishing companies, media agencies and ad agencies. The survey asked respondents to identify the digital channels that performed the strongest for your company in 2009. Email got the most mentions (cited by 39%), followed by search (24%), offline (9%), affiliate marketing (9%), display (7%), direct mail (6%), social media (5%) and mobile (1%), reported AdWeek.com . Read More • Search marketers should think of connecting with the consumer first, rather than optimizing. Search marketing must turn into a consumer service to help make the correct decisions when purchasing products or services, according to a recent Online Media Daily article. Read More • Women use social networking tools to make connections, while men use them to raise their status , according to a Forbes magazine profile of men \'s & women \'s social networking habits. Read More Traditional Marketing • Many marketers are incorporating multichannel marketing campaigns that target specific audiences to help attract consumers based on their cultural framework into their overall marketing plan. Ford wanted to increase its sales to Hispanics, and decided to test whether creating bilingual messaging would be more effective than sending marketing messages in English only. The culturally focused Hispanic mailer nearly doubled the incremental sales lift of the English-only creative, reported DMnews . Read More • The Postal Regulatory Commission has established a nearly six-month-long process for reviewing the possible transition to a five-day weekly delivery schedule. The schedule will include testimony from the USPS and other stakeholder groups, a discovery period and numerous public hearings. At its conclusion, the PRC will make a recommendation on the possible service change to Congress, reported DMnews . Read More CASE STUDIES Active ware marketer, Icebreaker developed an 11-message email campaign to its 25,000-plus U.S. subscribers. Prior to this campaign the company had sent the occasional marketing email every few months. In the six weeks leading up to Christmas it sent as many as three emails a week. The risks paid off. Total holiday sales were up 32% from the previous year, and 58% of that increase was directly attributable to the email campaign, reported ChiefMarketer.com . Read More Paula \'s Choice, an online-only retailer of skincare and cosmetics, offers email subscribers plenty of options. Because so many of the newsletters emphasize research and reviews of competing products, it’s not surprising that the emails that generate a lot of traffic - say, a report on the best skincare products available in drugstores - don’t necessarily generate the most sales. Even so, in less than two years Paula \'s Choice has more than doubled its email-generated revenue, reported Direct Magazine . Our email revenue went from about 18% of our total site revenue to 30% and even more than 40%,” says senior director of marketing Cynthia Short. Full Story ForbesAMG, Inc. 100 Stierli Court, Suite 108 Mt. Arlington, NJ 07856-1312 T: 973.601.8110 F: 973.601.8118 www.forbesamg.com Having trouble viewing this email? Click here Privacy Policy ©2010 ForbesAMG ",15);arrFiles[23]=new Array(24,"msm050108.htm","25 Feb 2009","Marketing Solutions Monthly - May 2008","","","If you are using a mobile device or are having trouble viewing this email click here Jump to » eMarketing | Traditional Marketing May, 2008 eMarketing • The online promotions category is expected to nearly triple over the next five years from 8 billion last year to 22.8 billion , surpassing all other online advertising categories (paid search, banners, email, audio/video advertising), according to a report from Borrell Associates. It states that as in offline promotions, most of the value of online promotions is the cash value of incentives that are given to motivate short-term sales. Read More • Most consumers still access the internet mostly for email and search , according to a Gartner survey of 4,770 Web users in 18 countries. Surprisingly, online banking placed third, followed by sharing photos, videos and files, geographic navigation like Google Earth, and online shopping, reported Online Media Daily . Read More • The Federal Trade Commission has approved four new rule provisions for the CAN-SPAM Act , reported DMnews . Read More • Sixty-seven percent of respondents prefer email as a communications channel over other online vehicles and 65% believe this will continue to be the case in five years, according to a Habeas study. Full Story • America \'s most senior executives are voracious users of all media channels , including digital media, to fill their information needs according to results of The Business Elite Study carried out by Ipsos MediaCT. Hugh White, Vice President of Ipsos MediaCT adds that, top executives are heavy users of what we think of as traditional media, such as television, newspapers, and magazines, but they are also getting more deeply into the digital space, not only the Internet itself, but streaming video, blogs, podcasts, and the like. Read More Traditional Marketing • Choosing the right vertical industry mailing lists can be tough in the b-to-b world, especially when current data is a constantly moving target. But experts are overcoming these challenges by retooling the way they plan and deploy their marketing campaigns. DMnews offers 10 steps to increase the odds of your list success. Read More • The Print Council, an alliance of print industry leaders, and seven universities, is working on a clearinghouse of research that collects and summarizes credible studies on all types of media on its site, PrintInTheMix.com . • Catalog Success magazine offers s even copy writing tips to appeal to today \'s customers. Read More CASE STUDIES Unlike many first-time bloggers, Comfort Dental wasn \'t just looking to drive brand awareness and create thought leadership. Rather, it had the concrete goal of boosting new patient traffic. All the people who \'ve contacted the practice via the blog have converted to patients. The company estimates that about five to eight come in each month. While that doesn \'t sound huge, they are happy with the numbers, reported Direct Magazine . Read More FORBES ADVERTISING AND MARKETING GROUP, Inc. 280 N. Midland Ave Bldg R-1 Saddle Brook, NJ 07663-6404 T: 201.794.1232 F: 201.794.7615 www.forbesamg.com Having trouble viewing this email? Click here Privacy Policy ©2008 ForbesAMG ",13);arrFiles[24]=new Array(25,"msm040109.htm","27 Apr 2009","Marketing Solutions Monthly - April 2009","","","If you are using a mobile device or are having trouble viewing this email click here Jump to » eMarketing | Traditional Marketing April, 2009 New Postage Rates Take Effect May 11 On May 11, 2009, the postal service will increase rates on both First Class and Standard Mail an average 3.8% across the board. The cost of a first class stamp will increase from 42 cents to 44 cents, postcards from 27 to 28 cents, and an oversized First Class envelope (1-oz. 9x12) will increase from 83 cents to 88 cents! Consumers and business owners alike should become accustomed to annual increases in postage rates as the postal service continues to face a nearly 6 billion deficit in 2009. If you have projects that are nearing completion and want to get them in under the old rates, don \'t delay, call us TODAY. We can also provide a more exact estimate on how the rates will affect your specific project after the May 11th increase. Regards, Tom Forbes President ForbesAMG, Inc. eMarketing • Facebook pages provide a relatively low-risk option to get your brand involved in social media. A Facebook page allows fans of your brand to engage both with the brand and with others who share the brand love. While it \'s a great opportunity for you to distribute your content to the community, it \'s an even better environment for your brand fanatics to share their thoughts, engaging at a deeper level with the brand, reported DMNews. Read More Looking To Get More Social ? ForbesAMG can help you get started in the world of social media or blogging. Contact us to discuss your objectives and we will offer specific recommendations. • People would be willing to give more money to charities via online donations if it were easier for them to find crucial information , according to a new study from Nielsen Norman Group. The information most users sought first was an understanding of the organizations \' goals and objectives. However, only 43% of the websites studied put their mission on their homepage, and only 4% stated on the homepage where the donor \'s money would be applied. This information was often provided inside the website, but users had trouble finding it, and this affected their donation decisions. In 17% of the cases, users simply could not find where to donate, reported DMnews . Read More Traditional Marketing • The U.S. Postal Service said is delaying implementation of the Standard Mail Move Update noncompliance charge from May 11 to January 4, 2010, in a notice filed with the Postal Regulatory Commission. Read More (PDF file) • Major marketers targeting small and medium businesses (SMBs) are relying less on traditional marketing tactics because of the economic downturn, but that \'s one of the top ways SMBs like to receive product and service information , according to a new study released today by Bredin Business Information (BBI). Read More • The U.S. Postal Service is running a summer sale. The sale will run from July 1 through September 30 and will be open to mailers who mailed more than one million Standard letters and/or flats from October 1, 2007, through March 31, 2008. The USPS said eligible mailers will receive a rebate of 30% on any mail volume in the summer sale period, which is over the past threshold, reported DMnews . Read More • Are marketers becoming less enthusiastic about pushing environmentally correct products? Not according to the American Marketing Association (AMA) and Fleishman-Hillard. Far from pulling back, one-half of the marketers in the survey thought economic realities would actually encourage the adoption of green practices, and 58% planned on putting more emphasis on developing corporate sustainability opportunities in the months ahead, reported eMarketer . Read More CASE STUDIES Stephanie Busack, Digital Marketing Manager at Bob Evans Farms, discusses how the restaurant chain uses email and social media to drive traffic during a recent interview with eMarketer . Read More ForbesAMG, Inc. 100 Stierli Court, Suite 108 Mt. Arlington, NJ 07856-1312 T: 973.601.8110 F: 973.601.8118 www.forbesamg.com Having trouble viewing this email? Click here Privacy Policy ©2009 ForbesAMG ",15);arrFiles[25]=new Array(26,"msm050110.htm","28 May 2010","Marketing Solutions Monthly - May 2010","","","If you are using a mobile device or are having trouble viewing this email click here Jump to » eMarketing | Traditional Marketing May, 2010 eMarketing • JetBlue, is introducing a marketing initiative that seeks to convince consumers how much better traveling on JetBlue can be. The campaign is a video-rich online effort - JetBlue is calling it a digital brand experience - whose web address is meant to say it all: experience.jetblue.com . The initiative is an example of what is known as experiential marketing, reported the New York Times on the Web . The goal is to entice consumers with promises to entertain or educate them rather than bombard them with pitches that interrupt what they are watching or reading. Read More • About one-half of business-oriented marketers are staying away from social tools such as blogging and Twitter , according to research from marketing automation firm Genius.com and BtoB magazine . Facebook was more popular, with nearly three-fifths participating, and business-focused social network LinkedIn was used by three-quarters of B2B marketers, reported eMarketer.com . Read More • Google publicly released a list of the top 1,000 sites by unique users as measured by Ad Planner. The list ranks sites based on category, unique visitors, reach and page views. Click here to view the list. Traditional Marketing • Check out 20 customer care actions that will help to enhance customer satisfaction and build sales. Read More • Fifty one percent 51% of the small business owners polled say their businesses have already, or will fully, recover by the end of this year, according to the FedEx Office third annual Signs of the Times national small business survey. Forty four percent of small business owners plan to grow business in 2010 by increasing communication with existing and potential customers via printed materials like newsletters and direct mailings , reported MediaPost \'s Research Brief . Read More CASE STUDIES Rosemont College created a multi-phase campaign to re-connect with younger alumni and hopefully encourage them to become supporting donors. The campaign utilized personalized URLs and variable data printing. As the college gathered more information about the alums, subsequent mailings became more personalized and relevant. Twenty three percent of recipients visited their personalized URL, according to PODI Reports . Read More To promote Massage for the Cure , Massage Envy sent an initial email approximately 30 days prior to the event. In addition to contacting its house file, Massage Envy had several of its partners/suppliers send promotional messages to their customers. Skincare company Murad, for instance, emailed its roughly 1 million subscribers. A follow-up email was sent five days prior to the event. Massage Envy had hoped to raise 250,000 for Susan G. Komen for the Cure. It ended up exceeding its goal by nearly 300,000. About 70% of the roughly 46,000 people who purchased massages that day had never visited Massage Envy before, reported Direct Magazine . Read More ForbesAMG, Inc. 100 Stierli Court, Suite 108 Mt. Arlington, NJ 07856-1312 T: 973.601.8110 F: 973.601.8118 www.forbesamg.com Having trouble viewing this email? Click here Privacy Policy ©2010 ForbesAMG ",14);arrFiles[26]=new Array(27,"msm060108.htm","2 Jan 2009","Marketing Solutions Monthly - June 2008","","","If you are using a mobile device or are having trouble viewing this email click here Jump to » eMarketing | Traditional Marketing June, 2008 eMarketing • A new study, Retail Email Rendering Benchmark Study found that 23% of retailers send emails that are completely unintelligible when images are blocked. Of the 77% that sent intelligible emails, there were significant variations in clarity based on their use of HTML text and alt tags. Only 42% of retailers designed emails that were a good mix of HTML text and images, and only 63% of retailers used alt tags on their images adequately or extensively, reported Online Media Daily . Read More • Email has become the top medium for direct marketers , judging by Direct Magazine ’s annual forecast survey. Of the firms polled, 72% send email to customers, a 10% increase over 2007, and 50% to prospects, a 9% hike. Furthermore, 55% of those who use the medium plan to increase their budgets for it next year. Read More • A shocking 60% of companies in a just-released study by email deliverability firm Return Path did not send welcome emails to new subscribers . Even worse, a third of the companies studied failed to send any email at all to new subscribers in the 30 days during which the study was conducted, reported Direct Magazine . Read More Traditional Marketing • Variable data printing has helped make personalized promotional messages on transactional documents a popular, growing trend. While most people give at least a cursory glance to their monthly bank statements and other personal financial information, many don \'t always open direct mail pieces from the very same marketers. Transpromo messaging — integrating a personalized promotional message into a transactional document — offers a way for banks, brokers and other financial services companies to get around that behavior, by placing marketing messages on personal transaction statements, reported DMnews . Full Story • Four industry experts share their insight on mailing list measurement with DMnews . Read More • With growing consumer concerns about the environment, direct mailers are encouraged to take steps to go green , reported DMnews . In today \'s world, [going green] is becoming a business imperative,” says Sam Pulcrano, the U.S. Postal Service \'s recently appointed corporate VP of sustainability. Mailers and consumers are becoming more aware of the options they have and are choosing to do business with companies that operate in a more responsible, environmental manner, Pulcrano says. Read More CASE STUDIES Metropolitan Sales Company wanted to increase the number of point-of-sale VARs (value-added resellers) reselling its products and specifically increase the sales of its Epson line of printers designed for use in point-of-sale environments. Using a multi-touch, multi-channel promotional campaign, the company increased sales by 3% and acquired new customers. Read More Multichannel retailer Boston Proper, which sells women \'s clothing and accessories, focuses on highlighting the brand. Its emails feature top-selling products, high quality photography and customer control of preferences. A recent Valentine \'s Day email campaign was opened by 24% of the recipients and resulted in almost 1,800 orders, reported DMnews . Read More FORBES ADVERTISING AND MARKETING GROUP, Inc. 280 N. Midland Ave Bldg R-1 Saddle Brook, NJ 07663-6404 T: 201.794.1232 F: 201.794.7615 www.forbesamg.com Having trouble viewing this email? Click here Privacy Policy ©2008 ForbesAMG ",13);arrFiles[27]=new Array(28,"msm050109.htm","29 May 2009","Marketing Solutions Monthly - May 2009","","","If you are using a mobile device or are having trouble viewing this email click here Jump to » eMarketing | Traditional Marketing May, 2009 eMarketing • Small businesses are not as successful as they would like to be in effectively marketing themselves to grow their business beyond their current size , according to a recent study. Interestingly, the same study also found that only 12% of small businesses are engaging in social media. Small Business Trends looks at ways you can use social media to tell the story of your small business. Read More • Twitter is everywhere and chock-full of consumers – so more and more marketers want to get on the Tweeting bandwagon. But how can you be sure you \'re making the most of your microblogging efforts? Four experts share their top tips with DMnews. Read More • An anti-spam bill has been introduced in the Canadian House of Commons that may have big ramifications for U.S. marketers. Dubbed the Electronic Commerce Protection Act, Canada \'s anti-spam bill is permission based and would allow individuals to sue suspected spammers. The U.S. Can Spam Act does not require marketers to get permission from recipients before sending commercial email. Also, it allows ISPs to sue spammers but not individuals, reported Direct Magazine . Read More Looking To Get More Social ? ForbesAMG can help you get started in the world of social media or blogging. Contact us to discuss your objectives and we will offer specific recommendations. • U.S. business-to-business (B2B) companies are ratcheting up marketing spending in the downturn . According to Outsell, while 13% of B2B companies with over 1,000 employees are increasing spending, 26% of B2B companies with fewer than 100 workers are, reported eMarketer . Read More • Forrester Research predicts that interactive marketing spending will hit 25.6 billion this year -- up 11% from 23.1 billion in 2008 . That total, which also includes search, email, social media and mobile marketing dollars, is expected to more than double to nearly 55 billion by 2014, reported Online Media Daily . Read More Traditional Marketing • The U.S. Postal Service started accepting mail pieces bearing the Intelligent Mail Barcode (IMB) this month. The much-talked-about system is expected to make it easier for both mailers and the U.S. Postal Service to track and document mailings at each stage of the mailing cycle. Although currently voluntary, the IMB will be required on all pieces by May 2011, reported ChiefMarketer.com . Read More • CBS Outdoor has launched a new text messaging capability for its advertisers \' outdoor media campaigns. The program, called Txt2go, will include a text keyword on advertiser signage that consumers can use to access marketing messages from the client, including special offers and promotions, reported DMnews . Read More CASE STUDIES The National Hockey League connects with fans through email every day, and sends 62 newsletter versions weekly. Online Media Daily spoke with Amie Becton Ray, senior manager of direct marketing at the NHL, about the league \'s email strategy and the impact on hundreds of thousands of fans receiving messages specifically created for them, reported Online Media Daily . Read More ForbesAMG, Inc. 100 Stierli Court, Suite 108 Mt. Arlington, NJ 07856-1312 T: 973.601.8110 F: 973.601.8118 www.forbesamg.com Having trouble viewing this email? Click here Privacy Policy ©2009 ForbesAMG ",14);arrFiles[28]=new Array(29,"msm070108.htm","2 Jan 2009","Marketing Solutions Monthly - July 2008","","","If you are using a mobile device or are having trouble viewing this email click here Jump to » eMarketing | Traditional Marketing July, 2008 A New Look at ForbesAMG.com Dear Friends and Colleagues, I have some exciting news to share with you from ForbesAMG this month. We have just launched a complete redesign of our website, ForbesAMG.com . We have added a portfolio of some of the recent projects we \'ve completed as well as a complete listing of all of our services . Be sure to check back on the portfolio page from time to time as we \'ll update the projects on an on-going basis. Plus our Resource Center has a valuable collection of white papers and links to assist you with your online and traditional marketing tasks. I urge you to take a look at the site to become more familiar with all that ForbesAMG has to offer. Please feel free to call me to discuss any upcoming marketing needs or challenges. Sincerely, Tom Forbes President, ForbesAMG Phone: 201-794-1232 tom@forbesamg.com eMarketing • Before starting the work day C-Level executives prefer to access the web rather than read the newspaper. The number of C-Level executives who prefer the internet first thing in the morning has increased 22% since 2004, while those who prefer to read the newspaper first thing in the morning has declined 11% over the same time period, according to an online study from Forbes.com and Gartner . Read More Forbes Builds New Site For AssessUSA.com We wanted a new website for AssessUSA that would contain excellent copy and content, be visually engaging and easy to navigate, and provide our clients and visitors with a truly useful, interactive resource. The results were outstanding. ForbesAMG’s ability to get a client \'s vision and objectives, and turn them into a superior marketing vehicle, is unmatched in my many years as a successful business owner. Bruce Walter, President, AssessUSA, Inc. Read more about the project. Click here to visit the site. • Mediapost \'s Email Insider looks at 7 tactics for driving traffic to stores with email. Read More • Email is now the most popular form of direct response marketing , per a new survey of large U.S. corporations conducted by Direct Partners. Email is used primarily by 35% of companies compared to 25% which use traditional direct mail and 21% who use package, statement stuffers or free standing inserts The finding echoes a study from last fall from MarketingSherpa , where participants reported that house email marketing delivered the best return-on-investment in terms of direct response. Twenty-eight percent of respondents said that email works most effectively for them, with 24% reporting that direct mail does the best job, reported Brandweek . Read More Email marketers are now responsible for making opting out a one-step process, as new updates to the federal CAN-SPAM Act of 2003 took effect July 7. In a move to clarify the original 2003 Act \'s requirements, the Federal Trade Commission (FTC) has enacted four new provisions: two revised definitions for sender and person, broadening recipients to include a variety of company entities; the allowance that PO boxes can satisfy the postal address requirement; more specific guidelines surrounding opt-out procedures; and a rule that encourages affiliates to take responsibility for clean email lists and clear communication among marketing partners, reported DMnews . Read More Traditional Marketing • Direct Magazine shares insights on writing effective headlines for your advertisements and marketing materials. Read More • Lists that focus on lifestyle can reap big results . In a recent DMnews article, four experts show you how to reach these segments. Read More • Customers and vendors differ on the primary reasons for parting a company . Vendors cite price pressure; customers say that it’s the service that pushed them away, according to a Marketing Sherpa survey. Read More CASE STUDIES Outdoor Lighting Perspectives developed a new direct mail campaign which consists of 6-inch-by-11-inch postcards and six-panel self-mailers, targeting new movers, potential home-improvement customers and pool owners, among others. Each piece displays a toll-free number and website so responses can be tracked. So far response has been less than 1% but conversions have reached 70% or more, reported Direct Magazine . Read More ForbesAMG, Inc. 280 N. Midland Ave Bldg R-1 Saddle Brook, NJ 07663-6404 T: 201.794.1232 F: 201.794.7615 www.forbesamg.com Having trouble viewing this email? Click here Privacy Policy ©2008 ForbesAMG ",16);arrFiles[29]=new Array(30,"msm070109.htm","31 Jul 2009","Marketing Solutions Monthly - July 2009","","","If you are using a mobile device or are having trouble viewing this email click here Jump to » eMarketing | Traditional Marketing July, 2009 eMarketing • Six in ten marketers surveyed by Forrester Research Inc. will increase their interactive marketing budgets by shifting funds from traditional media , reported Direct.com . Email marketing is having a banner year as marketers: 1) grow their lists with the promise of  \'green marketing \'; 2) turn on more and smarter programs to boost sluggish sales; 3) shift money to email from direct mail; and 4) improve email effectiveness by linking it to other channels like search or user-generated ratings and reviews, said Forrester analyst Shar VanBoskirk. Read More Is Your Website In Need Of A Fresh Look? If your website is not delivering leads or sales like it used to it may be time for a website renovation. ForbesAMG will help with the design, copy and programming. Plus we will work with you to develop a plan to get the results you want from the site. Contact us today to schedule an initial consultation. • B2B marketers are catching up to their B2C colleagues and, in many cases, surpassing them with the breadth and depth of their email marketing programs. A recent Email Insider edition provides examples which show how some B2B companies use email to build better client and prospect relationships. Read More A recent New York Times article reviews how small businesses are using Twitter to promote their products and answer customers \' questions. Read More Mashable offers seven suggestions and for establishing a rock-solid corporate culture on Twitter. Read More Traditional Marketing • NDC is one of the newest postal acronyms, and it stands for National Distribution Center. The U.S. Postal Service (USPS) has started the process of re-naming the old Bulk Mail Centers (BMC \'s) as NDC \'s. This is not simply a name change, but the functions of the centers will change as well. The new NDC \'s will operate more like the Processing & Distribution Centers. There will be a three-tier level of NDC \'s, each accepting different classes of mail. The complete transition is expected to take about 18 months. Read More • Commercial and nonprofit mailers of U.S. Postal Service Standard Mail high-density flats, mail pieces delivered to each address on a delivery route, will enjoy new minimum per-piece prices decreases of 0.1 cent. The decreases kick in on July 19. In addition, mailers will see decreases to the pound price element that match the Standard Mail Saturation rate. The Postal Regulatory Commission approved the rate on July 1, potentially setting a new precedent on how to address a rate decrease in a period of deflation, reported DMnews . Read More CASE STUDIES Hershey Entertainment & Resorts Company now has four audiences it targets with unique messaging : families, couples, spa visitors and golfers. Hershey \'s uses a combination of mailings, customer micro-sites and email to connect with customers. A general brochure is still sent to all of the customer segments. After that, customers receive a follow-up postcard that is aligned with the recipient \'s interest category, such as golf. The post card directs the recipient to a PURL, or personalized URL, that provides original content aligned with their interest. For example, golfers might find an insider \'s tip sheet and spa-goers will see a health and wellness-related article. reported DMnews. Read More Last year, online fabric store Fabric.com revamped its email program to be more life cycle and behavior focused and since then has seen open and click-through rates double and conversions increase by 43%. The e-commerce site wanted to increase email engagement and in April 2008 began working with their email services firm to do so. The approach to the new email program, which was based on customer survey data, was to do more segmentation and to focus the emails into 3 categories -- New Products, Secret Sales and Deals of the Day, reported DMnews . Read More ForbesAMG, Inc. 100 Stierli Court, Suite 108 Mt. Arlington, NJ 07856-1312 T: 973.601.8110 F: 973.601.8118 www.forbesamg.com Having trouble viewing this email? Click here Privacy Policy ©2009 ForbesAMG ",15);arrFiles[30]=new Array(31,"msm060109.htm","30 Jun 2009","Marketing Solutions Monthly - May 2009","","","If you are using a mobile device or are having trouble viewing this email click here Jump to » eMarketing | Traditional Marketing June, 2009 eMarketing • Email marketing spending in the U.S. will increase to 2 billion by 2014 , which represents almost an 11% year-over-year growth rate, according to a new forecast report by Forrester Research. The report attributed the growth of email marketing to falling CPMs (meaning that ESPs are charging less per e-mail), a higher return on investment, as well as the growth of social email accounts. Because of this growth, in five years consumers will be hit with more than 9,000 email marketing messages a year, reported DMnews . Read More • Online and email newsletters increased to 6,055 from 1,053 over the last five years , according to the Oxbridge Directory of Newsletters. The number of newsletters in both print and electronic formats increased slightly, to 4,949 from 4,859, reported B2B Magazine . Read More Is Your Website In Need Of Repair? If your website is not delivering leads or sales like it used to it may be time for a website renovation. ForbesAMG can help with the design, copy and programming. Plus we will work with you to develop a plan to get the results you want from the site. Contact us today to schedule an initial consultation. • Shopping cart abandonment continues to be a problem for online retailers. According to an e-tailing group survey, nearly 60% of U.S. online retailers survey are seeing cart abandonment rates of over 20% this year. Sweetening the deal with free shipping, coupons and special discounts is a great way to encourage online shoppers to complete their purchases, reported eMarketer . Read More Traditional Marketing • Developing a customer retention plan doesn \'t need to be costly, time-consuming or difficult. A recent USA Today article offers a few simple steps to help you succeed. Read More • Del Monte Foods Co. Senior VP-CMO Bill Pearce shared eight tips for marketing in the downturn in a recent Ad Age article. Read More • Beginning in late November 2009, mailers will be required to switch to full-service Intelligent Mail barcode (IMB) to qualify for greater U.S. Postal Service discounts. As you prepare to make the switch to IMB, DMnews offers five tips to make sure you take advantage of IMB \'s benefits. Read More CASE STUDIES Powell \'s Books has reported an increase in email open rate thanks to its new focus on personalization. The Portland, OR-based retailer began an email effort that targets customers based on their favorite kinds of books. The effort began in February, and the most recent mailing in June saw a 70% increase in open rate. Customers can personalize their profile and receive the monthly email with books specific to their interests in up to 10 different subject areas, reported DMnews . Read More ForbesAMG, Inc. 100 Stierli Court, Suite 108 Mt. Arlington, NJ 07856-1312 T: 973.601.8110 F: 973.601.8118 www.forbesamg.com Having trouble viewing this email? Click here Privacy Policy ©2009 ForbesAMG ",14);arrFiles[31]=new Array(32,"msm090108.htm","2 Jan 2009","Marketing Solutions Monthly - September 2008","","","If you are using a mobile device or are having trouble viewing this email click here Jump to » eMarketing | Traditional Marketing September, 2008 USPS Move Update Changes Ahead Beginning November 23, 2008, ALL Standard Class mail and all First Class presorted mail must meet move update requirements. This requirement already applies to first class presorted mail, but with the requirement being changed to include Standard Class, it will likely get much more attention at the bulk mail entry units. The changes to the U.S. Postal Service \'s Move Update Program also require businesses to update their bulk-mailing lists every 95 days, instead of the current 185 days. Companies that fail to comply can be charged 7 cents for each piece of mail in a mailing. Previously, there were no fines for mailings that had a considerable amount of undeliverable mail. Click here for more information on the changes from the USPS website. Please feel free to call me to discuss what this will mean for your mailings. Sincerely, Tom Forbes President, ForbesAMG Phone: 201-794-1232 tom@forbesamg.com eMarketing • Texting has become more popular than calling , according to new data from Nielsen Mobile, showing that U.S. mobile users now send or receive 357 text messages per month compared to 204 phone calls. While the number of calls has remained relatively steady, text messages have shot up 450% in the last two years, reported Online Media Daily . Read More • Fully 72% of employed adults in the U.S. use the internet and email at least sometimes while they are at work , and 50% of those email users say they check their email on weekends, reported Marketing Vox . Read More • Hard-wired phones may increasingly become a victim of the tightening U.S. economy as consumers look for new ways to cut spending. A new Nielsen Mobile study indicates that one in five U.S. wireless households could be wireless-only by the end of 2008. Already 20 million households, or 17%, are abandoning land-line phones in favor of mobile ones. That \'s up from only 8.5% in 2005, reported Online Media Daily . Read More • The number of Americans watching video on their computers has doubled over the past year and growing numbers of younger viewers are enjoying movies and TV shows online, according to a study released by ABI Research. The study found that the number of American consumers watching video streamed through a browser had soared over the past year, from 32% a year ago to 63% today. Read More Traditional Marketing • DMnews discusses three fairly simple techniques to improve declining direct mail response . Read More • When you are crafting your marketing messages, don \'t forget to target the influencers as well as buyers, reported Deliver magazine. They \'re the people who drive sales without ever signing a check. They are the one American in 10 who direct the other nine on decisions that range from which political candidate to support to which fast-food joint to frequent. Read More • There \'s no better way to stand out in your customer \'s inbox than sending a dimensional mail piece , say experts. But is it worth the extra cost? Four industry pros weigh in with DMnews . Read More • Affluent heads-of-house read more publications and use the internet more heavily than the balance of the population, and consumption of these media increases with affluence , reported Marketing Vox . Read More CASE STUDIES The National Football League has made better email segmentation a top priority. The NFL fan database includes about 20 million names and, obviously, not all of these football aficionados are alike. For instance, loyalties are spread among the league \'s 32 different teams. So, the NFL segments email recipients based on their personal profiles, including favorite team, demographic and location. An average NFL email, for example, is only sent to about 340,000 people, despite the huge number of fans in the database, reported DMnews Read More In a troubled housing market, Ace Mortgage is finding that providing relevant information to consumers is key. So the financial company has begun using data as part of its database marketing program to help make its emails more relevant, reported DMnews . In July, the mortgage company began working with a database marketing firm to create personal profiles of its customers and send triggered emails to this network based on personal interest. Read More ForbesAMG, Inc. 280 N. Midland Ave Bldg R-1 Saddle Brook, NJ 07663-6404 T: 201.794.1232 F: 201.794.7615 www.forbesamg.com Having trouble viewing this email? Click here Privacy Policy ©2008 ForbesAMG ",15);arrFiles[32]=new Array(33,"msm080109.htm","31 Aug 2009","Marketing Solutions Monthly - August 2009","","","If you are using a mobile device or are having trouble viewing this email click here Jump to » eMarketing | Traditional Marketing August, 2009 eMarketing • Email marketing spending will continue to expand at double-digit rates – 18.5% per year – for the next five years , according to Veronis Suhler Stevenson (VSS), a private equity firm, in its annua l Communications Industry Forecast . Of all direct marketing segments, email is growing the fastest by far, reported DMnews . Read More Is Your Website In Need Of A Fresh Look? If your website is not delivering leads or sales like it used to it may be time for a website renovation. ForbesAMG will help with the design, copy and programming. Plus we will work with you to develop a plan to get the results you want from the site. Contact us today to schedule an initial consultation. • Email newsletters can be organized in many different ways - ranging from snippets of copy with links leading back to the website right up to full articles in the email itself. So, which should you choose? Email Insider offers some guidelines. Read More • Common wisdom over the past few years has been that people are interested in interacting with social network friends, not marketers. Not so, according to Anderson Analytics \' May 2009 survey— 52% of social network users had become a fan or follower of a company or brand, while 46% had said something good about a brand or company on a social networking website - double the percentage who had said something negative (23%), reported eMarketer . Read More Traditional Marketing • The U.S. Postal Service has announced it will begin attaching additional postage charges to any commercial Standard Mail that does not meet its acceptance rate for Move Update standards in January 2010, reported DMnews . Read More • Advertising Age discusses five trends that are reshaping the face of marketing. Read More CASE STUDIES Mike \'s Express Carwash, a chain of 37 carwashes, utilizes email marketing to help clean up in online sales. The brand did its first email marketing campaign in June. The program lifted online sales more than 60% for the month over sales in June 2008. The June campaign, which Mike \'s is calling the Father \'s Day email promotion, boosted online sales of discount car wash books, a book of coupons for car washes that includes a six-for-the-price-of-four deal. reported DMnews. Read More ForbesAMG, Inc. 100 Stierli Court, Suite 108 Mt. Arlington, NJ 07856-1312 T: 973.601.8110 F: 973.601.8118 www.forbesamg.com Having trouble viewing this email? Click here Privacy Policy ©2009 ForbesAMG ",13);arrFiles[33]=new Array(34,"msm080108.htm","2 Jan 2009","Marketing Solutions Monthly - August 2008","","","If you are using a mobile device or are having trouble viewing this email click here Jump to » eMarketing | Traditional Marketing August, 2008 eMarketing • Nearly half (46%) of email users said they \'re hooked on email (up from just 15% last year) and 51% check their email four or more times a day (up from 45% in 2007), according to AOL Mail’s fourth annual Email Addiction Survey. One in five said they check their email more than 10 times a day. Read More VisionPilots Awareness Campaign Soars VisionPilots, a firm specializing in international meeting and event production support, hired ForbesAMG to develop a marketing program to raise awareness of their services and expertise among meeting planners. We designed a postcard which offered more information about VisionPilots and a complimentary Zagat World \'s Top Restaurants Guide when the recipient visited their personalized URL (p-URL). When they visited their p-URL they were asked to enter their phone number and email address in order to receive the Zagat Guide and their name and address were pre-populated. After clicking the submit button, the Thank You page featured a video of VisionPilots in action setting up an event. The response rate was over 3%. Click here to view the postcard. • Email has been under-utilized, as a branding channel, reported DMnews . Online dating service eHarmony recently ran a test campaign and found that the emails increased brand awareness by 37.7% . Read More Traditional Marketing • With the economy in a downturn, business-to-business vendors must be concerned with maintaining relationships with existing clients and using those contacts to develop new business. A new MarketingSherpa case study examines how to use networking tactics to generate new business with old clients. Read More • The Postal Service will be ready for mail bearing Intelligent Mail barcodes next May as planned. Read More Meanwhile, in response to concerns from the mailing community, the U.S. Postal Service said that it will support an additional price incentive for mailers who adopt the full service Intelligent Mail barcode (IMB) option, reported DMnews . Read More • Target Marketing magazine discusses how to get the most impact from list hygiene . Read More • DMnews takes a look at green direct mail strategies that go beyond using recycled paper. Read More • The transcript from MarketingSherpa \'s Top 10 Marketing Fast Fixes + How to Generate and Nurture More Qualified Leads teleconference is available by clicking here. CASE STUDIES Advance America, a payday advance company, has launched a new campaign, Who is there for you? encouraging people to share stories about those who have made a difference in their lives. The push incorporates direct mail, internet marketing and social networks, a contest and several sweepstakes in an effort to keep the company — which provides short-term cash loans with varying interest rates based on a borrower \'s home state — top of mind for consumers who might need cash relief, reported DMnews . Read More ForbesAMG, Inc. 280 N. Midland Ave Bldg R-1 Saddle Brook, NJ 07663-6404 T: 201.794.1232 F: 201.794.7615 www.forbesamg.com Having trouble viewing this email? Click here Privacy Policy ©2008 ForbesAMG ",14);arrFiles[34]=new Array(35,"msm090109.htm","30 Sep 2009","Marketing Solutions Monthly - September 2009","","","If you are using a mobile device or are having trouble viewing this email click here Jump to » eMarketing | Traditional Marketing September, 2009 eMarketing • Retailer Ace Hardware featured content for its web-based marketing campaign for Labor Day weekend . Targeting adult consumers ages 25 to 54 who are considering home repair and maintenance projects over the holiday, the campaign included original articles about gardening, home maintenance, and decorating, reported Online Media Daily . Read More Want To Expand Your Email Marketing Efforts? ForbesAMG can manage all aspects of your email marketing campaigns, including design, copy writing, content procurement, delivery and reporting. We will even help you build your list! Contact us today to schedule an initial consultation. • Small Business Trends offers tips on creating a group of loyalists for your business on social networks and how to get them to talk about your company. Read More • Internet users spend the majority of their online time on content sites , according to the Online Publishers Association (OPA) in its Internet Activity Index. Using Nielsen//Netratings data, OPA found consumers spent an average of 6 hours, 58 minutes on content sites, while they spent about half of that time on community sites: 3 hours, 1 minute. Consumers spent an average of 2 hours, 40 minutes a month on e-commerce sites; communications — email and instant messaging — sites commanded 4 hours, 54 minutes; and search took up 57 minutes. Compared with 2008, time with content rose slightly, while communications, community and commerce slipped a small amount, and search jumped by a few minutes, reported DMnews . Read More Traditional Marketing • In 2008, U.S. households received 148.6 billion pieces of mail, and sent 21.3 billion , according to the USPS Household Diary Study. Only 4% of household mail, and about 3% of total mail, was sent between households; the rest was sent between households and non-households. Advertising mail represented 63% of all mail received by households in 2008. 84% of all advertising mail received by households is Standard Mail (83 billion pieces). View the study (PDF file) • In a recent DMnews article, four lead generation experts share their tips on keeping data clean, sourcing data, qualifying leads and following up. Read More CASE STUDIES Diego Saenz, president of PetPlace.com, discusses the launch of the content site \'s e-commerce venture with DMnews. Read More ForbesAMG, Inc. 100 Stierli Court, Suite 108 Mt. Arlington, NJ 07856-1312 T: 973.601.8110 F: 973.601.8118 www.forbesamg.com Having trouble viewing this email? Click here Privacy Policy ©2009 ForbesAMG ",13);arrFiles[35]=new Array(36,"msm100108.htm","2 Jan 2009","Marketing Solutions Monthly - October 2008","","","If you are using a mobile device or are having trouble viewing this email click here Jump to » eMarketing | Traditional Marketing October, 2008 Stretching Your Marketing Budget In these difficult economic times, small businesses and large corporations alike are looking to get more bang from their marketing budgets. A recent ClickZ Network article offers three strategies to redirect your marketing spend for improved results. • Revise your promotional offers to be in sync with current trends. Develop new offers that help your communications break through the noise. This means assessing your product array including considering ways to change packaging to attract customers. Take into account how purchasing, pricing, and your products may be viewed as offering value in the current environment such as offering larger quantities or sets of products. • Change your messaging to maintain communications with customers and prospects. While price is certainly an important purchase driver in a weak market, keeping marketing messages focused only on pricing can hurt your margins. To breakthrough the clutter, use communications that talk about budget stretchers, time savers, affordable treats and entertainment. • Reassess your marketing mix. Assess the potential for more creative, cost effective forms of marketing, such as social communities and PR that require less advertising dollars but more employee-related resources. We would be happy to review your current marketing efforts to help find ways for you to stretch your budget. Feel free to give me a call. Sincerely, Tom Forbes President, ForbesAMG Phone: 201-794-1232 tom@forbesamg.com eMarketing • Email \'s return on investment (ROI) in 2008 was 45.06 for every dollar spent on it, according to the DMA \'s just-released Power of Direct economic impact study. This compares to 48.34 last year, and a projected 43.52 in 2009.While emails ROI is slipping, it still has a long way to go before it drops to the return delivered by other channels. Non-email Internet marketing delivered 19.94 for every dollar spent on it this year and is projected to deliver a slightly higher 19.97 for every dollar in 2009, reported Direct Magazine . Read More • U.S. consumers are flocking to use social networks and other participatory venues to the extent that the activity is now mainstream , according to Forrester Research. A consumer poll done in the second quarter found that 75% of internet users participate in some form of social media, up from 56% in 2007, reported AdWeek.com . Read More And The Winner Is... Joanna Spahr of the Society of Nuclear Medicine was the winner in ForbesAMG \'s recent iPod touch drawing. The SNM is an international scientific and professional organization founded in 1954 to promote the science, technology and practical application of nuclear medicine. Congratulations Joanna! • Young adults report paying more attention to marketing messages via email and direct mail than those on social networking sites like MySpace and Facebook, according to new research from Ball State University and ExactTarget, reported Online Media Daily . Read More • The 2008 DMNews Essential Guide to Email Marketing is now available as a PDF file. Click here to download . • The advent of new online communication channels, the goals, target audiences, and overall scope of press releases have transformed press releases themselves into a new communication tool used by public relations and marketing professionals alike, according to a study conducted by Fellows of the Society for New Communications Research. The respondents \' top goals for online press releases indicated that the traditional goals of increasing an organization \'s visibility and credibility and announcing news are now almost equally as important as new goals that include reaching customers directly, creating online content, and search engine optimization (SEO). Full Story Read Executive Summary (PDF file) Traditional Marketing • The U.S. Postal Service has released a five-year plan that it says is focused on meeting customer needs. Vision 2013 balances near-term priorities with long-term needs to adapt to changing customer needs, the agency said. The plan states that postal customers, and the mailing industry as a whole, are hard pressed by current economic conditions, and that service improvements and cost reductions remain crucial, reported DMnews . Read More Click here to read the plan. • The Wall Street Journal offers some tips on cutting through the marketing clutter. Read More CASE STUDIES Boutique hotel chain Desires Hotels has launched an online contest to build its database and to drive bookings. The E-Escapes contest, which runs through October, is part of Desires \' promotional effort for the launch of its new site, www.desireshotels.com , reported DMnews. Read More For some small companies, social media has proven to be a godsend of low-cost, effective brand building. Take Bacon Salt, an unlikely product dreamed up last year after a night out drinking by two Seattle buddies. What began as a half-joking idea - what if there was a spice that made everything taste like bacon - soon became a bustling business that \'s sold 600,000 units in 18 months, thanks mostly to the harnessing of the word-of-mouth power of social media, reported AdWeek.com . Read More ForbesAMG, Inc. 280 N. Midland Ave Bldg R-1 Saddle Brook, NJ 07663-6404 T: 201.794.1232 F: 201.794.7615 www.forbesamg.com Having trouble viewing this email? Click here Privacy Policy ©2008 ForbesAMG ",17);arrFiles[36]=new Array(37,"msm100109.htm","30 Oct 2009","Marketing Solutions Monthly - October 2009","","","If you are using a mobile device or are having trouble viewing this email click here Jump to » eMarketing | Traditional Marketing October, 2009 eMarketing • Consumers interact differently with copy on the web than they do with traditional marketing media. Transferring copy from a printed brochure online is not a recipe for success. Web copy must embrace online consumer behavior and be relevant to the audience \'s needs A recent DMnews article offers some tips for online copywriting. Read More Want To Expand Your Email Marketing Efforts? ForbesAMG can manage all aspects of your email marketing campaigns, including design, copy writing, content procurement, delivery and reporting. We will even help you build your list! Contact us today to schedule an initial consultation. • The New York Times on the Web shares some real-life lessons in using Google AdWords. Read More • A survey conducted by Harris Interactive for 1020 Placecast found that 42% of 18-to-34-year-olds and 33% of 35-to-44-year-olds are at least somewhat interested in receiving opt-in mobile alerts from their favorite places. Among respondents who would opt in to location-based alerts on their mobile phones, more than one-half were interested in messages from restaurants, followed by movie and event tickets, weather and clearance sales, reported eMarketer . Read More • The 2009 edition of DMNews Essential Guide to E-mail Marketing is now available. The guide offers special features and tips from leading executives in the industry. Read the guide Traditional Marketing • Direct mailers are calling the US Postal Service \'s announcement that it will not raise rates for almost all of its shipping categories next year a welcome surprise , especially considering that many were preparing additional funding for a rate increase, reported DMnews . Read More • BusinessWeek offers five fundamental rules of the road for starting a marketing or PR plan for your small business . Read More • Most businesses overlook opportunities to send out a press release and get some media coverage. Small Business Trends offers five tips for writing your own press releases. Read More • Direct marketing \'s share of total U.S. advertising spending will reach 54.3% for 2009, increasing by 1.6% over last year \'s total , according the Direct Marketing Association. Direct marketing ad spend will increase 2.7% next year, reaching 153.3 billion in total, reported DMnews . Read More • Business-to-business marketers seeking hard-to-reach prospects and looking to address their pain points and know that direct mail provides key benefits as part of an integrated campaign . Four experts share how it \'s done with DMnews . Read More CASE STUDIES eM+C recently spoke with Marty McGuire, direct marketing manager of IKEA US, about an award-winning email campaign promoting a recent IKEA store opening in Charlotte, NC. Read More ForbesAMG, Inc. 100 Stierli Court, Suite 108 Mt. Arlington, NJ 07856-1312 T: 973.601.8110 F: 973.601.8118 www.forbesamg.com Having trouble viewing this email? Click here Privacy Policy ©2009 ForbesAMG ",15);arrFiles[37]=new Array(38,"msm120108.htm","2 Jan 2009","Marketing Solutions Monthly - December 2008","","","If you are using a mobile device or are having trouble viewing this email click here Jump to » eMarketing | Traditional Marketing December, 2008 Happy Holidays From ForbesAMG This holiday season is unusually exciting as we get set to open our new sales offices in Mount Arlington, NJ this January. The construction is nearly finished. You can take a peek by visiting www.ForbesAMG.com/move Thank you for your continued support throughout 2008, and we wish you and your families a happy and healthy holiday season. Sincerely, Tom Forbes President, ForbesAMG Phone: 201-794-1232 tom@forbesamg.com eMarketing • Generation Xers—Americans between the ages of 32 and 43—are plugged in and glued to their PCs. According to a December 2008 study from the Pew Internet & American Life Project, 88% of these 83.4 million people use the internet. In August 2008, Forrester Research reported that Gen Xers spent at least 8 hours of personal time online per week, reported eMarketer . Read More • The Stanford Web Credibility Project found that 47% of users make buying decisions based upon the appearance of a website. This implies that if the site is professional in appearance and supplies the essential information in a clear and complete manner, nearly half your customers will be comfortable making the buy decisions without further off-site research. Web Marketing Today suggests that when customers are searching for products or services across a variety of sites in a competitive market, decisions about a site \'s professionalism are often made within 10 seconds of viewing the home or landing page. Read More Want To Gain More Business From Your Website? With more people looking for information and vendors online, now is the time to make sure your website is representing your company in a professional manner. ForbesAMG can help with the design, copy and programming. Plus we will work with you to develop a plan to get the results you want from the site. Contact us today to schedule an initial consultation. • More than six out of 10 US high school and college students surveyed never or hardly ever read marketing emails, according to a survey by eROI. The majority of respondents said companies were not effectively speaking to them personally through email. But emailing is hardly dead among students. Although texting was named as the favorite way to communicate by the largest percentage of respondents, email was second, cited by 26% of students, reported eMarketer . Read More • eMarketer shares a few predictions for 2009. Read More Traditional Marketing • A recent Direct magazine article examines how to craft stronger, more compelling offers for direct mail . Read More And The Winner Is... Jordan Ahmad of The Associated General Contractors of America (AGC) was the winner in ForbesAMG \'s recent iPod touch drawing. The AGC serves our nation \'s construction professionals by promoting the skill, integrity and responsibility of those who build America. Congratulations Jordan! • When searching for a business or service Americans employ a mix of old and new media , according to a Knowledge Networks report. Based on polling conducted in the spring among respondents age 13 and older, the report says 77% turn to print Yellow Pages. Forty-eight percent of those polled said this is the source they use most often. Search engines were the runner-up, with 49% saying they use them to seek out a business or service, including 21% for whom this is the most-often-used source, reported Adweek . Read More CASE STUDIES Specialty Retailers, Inc. sends postcards to newly moved customers with a personalized map showing driving directions from their new address to their nearest store and offering them 25% off their first purchase. The program has achieved redemption rates as high as 42%. Read More The Trigeminal Neuralgia Association (TNA), a nonprofit health organization that serves patients with neuropathic face pain, has found that email is more cost effective than direct mail to increase web traffic. Since last year when the TNA started publishing its email newsletters, titled TNA Headline News, the mailing list has doubled to 20,000, and the average open rate is at 25%. In addition, the site attracts 50,000 unique visitors a month, reported DMnews . Read More ForbesAMG, Inc. 280 N. Midland Ave Bldg R-1 Saddle Brook, NJ 07663-6404 T: 201.794.1232 F: 201.794.7615 www.forbesamg.com Having trouble viewing this email? Click here Privacy Policy ©2008 ForbesAMG ",16);arrFiles[38]=new Array(39,"msm110108.htm","2 Jan 2009","Marketing Solutions Monthly - November 2008","","","If you are using a mobile device or are having trouble viewing this email click here Jump to » eMarketing | Traditional Marketing November, 2008 New Year Brings New Location We are excited to share with you that in January 2009 we will be opening new sales offices in Mount Arlington, NJ. The new offices will provide additional space and technology improvements for our growing emarketing business. Stay tuned for updates on the new phone number and mailing address. Also, as we approach the Thanksgiving holiday, I \'d like to thank you for your business and the trust you put in ForbesAMG for your direct marketing needs. Happy Thanksgiving from the entire ForbesAMG staff! Sincerely, Tom Forbes President, ForbesAMG Phone: 201-794-1232 tom@forbesamg.com eMarketing • The 18-to-24-year-old set is willing to spread the word about the brands they like , according to a recent study. When asked about their online brand engagement in the past month, 28% of respondents had talked about a brand on a discussion forum, 23% had put brand-related content on their instant messaging (IM) profile, and 19% had added branded content to their homepage or social networking site, reported eMarketer . Read More • Retailers are getting savvy about email sign ups , according to the third annual Retail Email Subscription Benchmark Study . The new study found that retailers are putting more focus on list hygiene with 38% of retailers surveyed asking subscribers to confirm their email address by re-entering it when opting in. This is up from 27% last year. In addition, 5% of retailers are now using a confirmed (double) opt-in process, up from 3% last year, which improves list quality and assures that consumers know for what they are opting in. Read More • The rate of growth of most forms of digital content services - especially social networks and online video - has more than doubled vs. a year ago , according to the results of a new study by the IBM Institute for Business Value. The study found that social networking penetration now stands at 60% of respondents, while 40% have internet data plans on their mobile services. Equally significantly, the IBM study also found that respondents prefer ad-supported models for accessing digital content services at a rate of three-to-one vs. consumer-paid models, presenting a distinct opportunity for advertisers, reported Online Media Daily . Read More • What does it take for email messages to reach their target? Four industry pros share some best tactics with DMnews . Read More • The Bradenton Herald (FL) discusses ways small businesses are using various social networking tools as part of their marketing mix . Read More Traditional Marketing • Catalog Success magazine has published its annual compilation of the year’s 50 best tactics and tips in the catalog/multichannel business . Read More • BtoB Magazine recently asked Nanci Langley, new vice chairman of the Postal Regulatory Commission, about the evolving nature of direct mail , and recent changes at the United States Postal Service that impact direct marketers. Read More CASE STUDIES Mercedes-Benz USA wants an invited group of Gen Y netizens to open up about the brand. So it is running a social networking marketing program called Generation-Benz , intended to bring younger consumers into the brand while giving Mercedes insights about the 20-somethings. The site, at www.GenerationBenz.com , via Los Angeles-based firm Passenger, is an invitation-only forum by which the company will mine the Gen-Y attitudes, lifestyle and brand preferences, reported Online Media Daily. Read More Nissan USA has been pulling a response rate of about 6% to a 1.1 million-piece mailing it sent out earlier this summer. Long-standing customers were offered rebates on maintenance work done at Nissan dealerships, reported Direct Magazine . Read More ForbesAMG, Inc. 280 N. Midland Ave Bldg R-1 Saddle Brook, NJ 07663-6404 T: 201.794.1232 F: 201.794.7615 www.forbesamg.com Having trouble viewing this email? Click here Privacy Policy ©2008 ForbesAMG ",14);arrFiles[39]=new Array(40,"msm110109.htm","24 Nov 2009","Marketing Solutions Monthly - November 2009","","","If you are using a mobile device or are having trouble viewing this email click here Jump to » eMarketing | Traditional Marketing November, 2009 Free Advice & Giving Thanks As we enter into the new year, I \'d like you to think of ForbesAMG as a partner and a resource, rather than just a vendor. We are here to help you market smarter and more effectively. Let us help you discover a better or cheaper way of marketing your company. Have an idea, but you \'re not sure if it \'s viable? Give us a call and let \'s figure it out together. There is never a charge to talk with us. Our goal is to make our clients successful, which in the end is what makes us successful. Thank you all for your continued support of ForbesAMG and we wish you and your families a happy and healthy Thanksgiving. Sincerely, Tom Forbes President, ForbesAMG Phone: 973-601-8110 tom@forbesamg.com eMarketing • E-tailers should not ignore site design as a barrier to increased sales . The most common reason shoppers did not buy was the failure to find what they needed, cited by 34% of respondents, according to iPerceptions \' Retail/E-Commerce Industry Report Q2 2009 . Pricing and problems with navigation or usability tied for second place, with 13% of respondents. Read More Your Website Can Deliver a Better Return Is your website bringing in new business and fresh leads? If not, it is time to review the design and content of the site and discover if people searching for your products or services can find your business on the web. Contact us today to schedule an initial consultation. • College students still see email as a critical medium for messages. More than one-quarter of college students told the Participatory Marketing Network and Pace University \'s Lubin School of Business \' IDM Lab that email was the activity they were least likely to give up for a week, far ahead of the 9% who said they couldn \'t live without social networks, reported eMarketer.com . Read More • Seniors (62+) using the internet today have higher purchase intents than younger segments do , in major categories such as travel, CPG, entertainment and pharmaceuticals, according to a new study by Focalyst. What \'s more, seniors who do use the internet have almost double the income and are twice as likely to have gone to college and still be working and married, than those who are not connected, reported Email Insider . Read More • A growing number of businesses are making Facebook an indispensable part of hanging out their shingles. Small businesses are using it to find new customers, build online communities of fans and dig into gold mines of demographic information, reported the New York Times on the Web . Read More Facebook is not for every business, but if you would like to see if it could help your business succeed contact us for a free evaluation. • Consumers are taking control of in-bound communication channels, unsubscribing to irrelevant email, and defecting from brands that continue to deliver irrelevant content and random mass mailings , according to a new poll from the Chief Marketing Officer Council and InfoPrint Solutions Company. Marketers are missing the opportunity to drive loyalty and affect purchase intentions. In this regard, 30% of consumers stated they are inspired to do business with a company after receiving personalized communication. Read More Traditional Marketing • Less than a month after the US Postal Service announced it will not raise rates for 2010 on its market dominant products, the agency revealed a mix of increases and rate cuts on other services for next year. The agency disclosed that the price of a domestic priority mail flat-rate envelope will drop from 4.95 to 4.90, while the cost of a priority mail small flat-rate box will remain at 4.95 for next year. However, the agency also disclosed that priority mail customers will see an average price increase of 3.3% next year, while express mail users will see prices jump by 4.5% and international shipping services prices will go up by an average of 3.3%. The price changes are effective January 4, 2010. The price of a first-class mail stamp will remain at 44 cents next year, reported DMnews . Read More Need to Breath New Life into Your Direct Marketing? A new design, a fresh targeted prospect list or improved segmentation may be the key to improved response rates for your direct marketing campaigns. Contact us today to see how we can help. • There is a correlation between small businesses that are doing well and greater marketing spending , according to the Small Business Marketing Health Check report from Hurwitz & Associates. Almost two-thirds of small businesses that expected increased revenues had raised or planned to raise marketing spending, compared with just 32% to 36% of businesses with flat or declining revenues. Read More CASE STUDIES Simek Custom Homes recently implemented a successful campaign using personalized direct mail and personalized URLs that generated leads by targeting owners of unimproved lots, increased business during typically slow months and improved awareness of Simek Custom Homes. Read More ForbesAMG, Inc. 100 Stierli Court, Suite 108 Mt. Arlington, NJ 07856-1312 T: 973.601.8110 F: 973.601.8118 www.forbesamg.com Having trouble viewing this email? Click here Privacy Policy ©2009 ForbesAMG ",17);arrFiles[40]=new Array(41,"msmarchive.htm","30 Apr 2010","Marketing Solutions Monthly Archive","","","Please note that some older links to stories may not lead to the original articles due to archiving activities by source sites. Marketing Solutions Monthly - April, 2010 Marketing Solutions Monthly - March, 2010 Marketing Solutions Monthly - February, 2010 Marketing Solutions Monthly - January, 2010 Marketing Solutions Monthly - December, 2009 Marketing Solutions Monthly - November, 2009 Marketing Solutions Monthly - October, 2009 Marketing Solutions Monthly - September, 2009 Marketing Solutions Monthly - August, 2009 Marketing Solutions Monthly - July, 2009 Marketing Solutions Monthly - June, 2009 Marketing Solutions Monthly - May, 2009 Marketing Solutions Monthly - April, 2009 Marketing Solutions Monthly - March, 2009 Marketing Solutions Monthly - February, 2009 Marketing Solutions Monthly - January, 2009 Marketing Solutions Monthly - December, 2008 Privacy Policy Home | Contact | Portfolio | Why ForbesAMG | Resource Center | Directions > info@forbesamg.com > p: 973.601.8110 | f: 973.601.8118 > 100 Stierli Ct., Suite 108 | Mt. Arlington | NJ 07856 ",5);arrFiles[41]=new Array(42,"msm120109.htm","23 Dec 2009","Marketing Solutions Monthly - December 2009","","","If you are using a mobile device or are having trouble viewing this email click here Jump to » eMarketing | Traditional Marketing December, 2009 New Year \'s Resolutions People often begin the New Year by making resolutions to improve themselves or change something in their personal life. I \'m sure you \'ve noticed the huge increase in attendance at the gym during the first week in January. I \'d challenge you to do the same thing for your business. It may seem overwhelming, since at this time of the year we are bombarded with marketing and technology predictions for 2010. Start small with just one or two things that can really matter to your business. I \'d suggest in 2010 you should resolve to: • Analyze the responses to your past marketing efforts. There may be campaigns that you think are successful because they generate a great deal of responses. But do these responses turn into sales? • Try something new. Test a customized digitally printed mail piece to a small portion of your list, send an email newsletter, test a personalized URL as a response tool. All of us at ForbesAMG wish you and your loved ones a Happy and Healthy Holiday season and a prosperous New Year! Sincerely, Tom Forbes President, ForbesAMG Phone: 973-601-8110 tom@forbesamg.com eMarketing • eMarketer \'s CEO Geoff Ramsey offers Seven Predictions for 2010 . Read More • Twitter and Facebook may be all the rage, but ordinary email is still king when it comes to sharing content online , according to new research from ShareThis. The company \'s ShareThis button has become ubiquitous at the end of articles and blog posts, linking to a widget that lets users share material via email, instant messenger and social networking tools including Facebook, Twitter, StumbleUpon and Yahoo Buzz. Email remains the tool of choice for that purpose, accounting for 46% of content-sharing activity compared to 33% for Facebook, 14.5% via other channels and just 6% for Twitter, reported Online Media Daily . Read More • A recent ClickZ article offers nine questions to help you think about your business in ways that enable you to maximize your social media marketing efforts. Read More • Facebook is not only the overwhelming favorite social networking site (SNS) among college students, it may rapidly become the only SNS that matters , according to research by Anderson Analytics. Facebook is found to be the coolest network by far among students with over 300,000,000 Facebook active users, half of whom return to the site every day, according to MediaPost \'s Research Brief . Read More • Like their larger counterparts, small businesses will be doing even more marketing online in 2010 , according to studies from Vistaprint and Ad-ology. Vistaprint found that small businesses would be increasing marketing activities in social media, online and search advertising, and email most in the next year, with email marketing currently their top tactic, reported eMarketer . Read More Traditional Marketing • In a recent article, Newsweek magazine polled some management consultants and business futurists on how to improve the U.S. Postal Service and make it run more like a profitable (or at least break-even) business. Click here to read their suggestions • DMnews offers five suggestions to help marketers start the year off right. Read More CASE STUDIES Arizona \'s Children Organization (AzCA), a non-profit agency offering foster care, adoption, and other child welfare services, needed to increase its revenue from private donors. The new fundraising approach included versioned and personalized direct mail pieces, emails and personalized URLs. Materials for the campaign took into account a donor \'s contribution history and geographic location in an effort to generate an emotional response that might encourage more and larger donations. AzCA was thrilled with the substantial increases in number of donations, total amount, and average amount per donation. Although AzCA didn \'t report the return on its investment, the campaign cost approximately 75% more than the previous year and generated 270% of the total donation amount, which suggests a pretty good return. Read More ForbesAMG, Inc. 100 Stierli Court, Suite 108 Mt. Arlington, NJ 07856-1312 T: 973.601.8110 F: 973.601.8118 www.forbesamg.com Having trouble viewing this email? Click here Privacy Policy ©2009 ForbesAMG ",15);arrFiles[42]=new Array(43,"msmsample.htm","25 Feb 2009","Marketing Solutions Monthly - February 2009","","","If you are using a mobile device or are having trouble viewing this email click here Jump to » eMarketing | Traditional Marketing February, 2009 How Staying Positive Is Good for Business Earlier this month Geoff Ramsey, CEO and co-founder of eMarketer published an article with this title and it struck a chord with me. Geoff \'s advice for staying positive in the current climate —...anchoring yourself to reality while focusing on every glimmer of hope and opportunity you can find. He offers a few practical things you can do to achieve this balance for your business here . His third suggestion is to Focus on Opportunities. We \'d like to help you focus on new opportunities for your business. Maybe our discussion will focus on how to market more efficiently or to begin to communicate with your clients & prospects via email. Whatever it is, there is no charge to talk to us, so go ahead and set up a time to talk to Tom or myself, either on the phone or in person. We look forward to helping you. Regards, Jim Gawley VP eMedia ForbesAMG, Inc. P. S. - If you haven \'t done so, already please update your contact info with our new address, phone and fax numbers shown at the bottom of this email. eMarketing • Although 63% of consumers and small business owners turn to the internet first for information about local companies and 82% use search engines to do so, only 44% of small businesses have a website and half spend less than 10% of their marketing budget online , according to MediaPost \'s Research Brief . Read More Is Your Website In Need Of Repair? If your website is not delivering leads or sales like it used to it may be time for a website renovation. ForbesAMG can help with the design, copy and programming. Plus we will work with you to develop a plan to get the results you want from the site. Contact us today to schedule an initial consultation. • When asked which advertising channels perform strongly for their companies, 80.4% of the more than 3,000 executives surveyed in a Datran Media poll chose email , compared to 56.8% who chose search, the second leading performer, reported Direct Magazine . Read More • According to Beyond the Click: The Indirect Value of Email , from Epsilon and ROI Research, 57% of consumers had a more positive impression of companies they had purchased from when they received e-mail from them —and 40% said such email made a future purchase from the company more likely, reported eMarketer . Read More Traditional Marketing • The U.S. Postal Service Board of Governors approved new postal rates for 2009 including a two-cent increase in the price of a First-Class Mail stamp to 44 cents. Prices for mailing services are reviewed annually and adjusted each May. The new prices will go into effect May 11. Read More • Charities that use premiums to fundraise have again taken it on the chin from the U.S. Postal Service. Nonprofit parcels and Nonflat Machinables (NFM) will again bear the brunt of postal rate increases , with percentage increases ranging from almost 10% to 50%, according to analysis from the Direct Marketing Association (DMA). Read More • The U.S. Postal Service has approved the first two-way postage indicia for mailers using reusable envelopes. EcoEnvelopes, a designer of reusable envelopes, was authorized by the USPS to make the envelopes, for which mailers using approved reusable envelopes can use one printed indicia - markings showing that postage has been paid - for both outgoing and reply postage on an envelope, reported DMnews . Read More • With a May 11 deadline looming to improve their bulk mailing lists or face fines, mailers now can receive reports on how well their mail is performing through the U.S. Postal Service. Beginning May 11, 2009, a mailing with a 30% or more error rate for Move Update requirements will no longer qualify for automation discounts. For a Standard Mail mailing, this means that every piece in the mailing will be charged an additional 7 cents. For a First-Class Mail mailing, this means that every piece in the mailing will be charged at the single-piece rate of 44 cents, reported DMnews . Read More CASE STUDIES For online ticket retailer StubHub combining recommendations with its personalized email program had a dramatic effect on a test mailing. In fact, the test mailing, that sent follow up emails to people who had visited the StubHub site, saw a 2,500% lift on revenue per email sent compared with an average StubHub email campaign, reported DMnews . Read More ForbesAMG, Inc. 100 Stierli Court, Suite 108 Mt. Arlington, NJ 07856-1312 T: 973.601.8110 F: 973.601.8118 www.forbesamg.com Having trouble viewing this email? Click here Privacy Policy ©2009 ForbesAMG ",16);arrFiles[43]=new Array(44,"newsletterImages/","","Index of /msm/newsletterImages","","","Index of /msm/newsletterImages Name Last modified Size Description Parent Directory 28-May-2010 10:20 - assessusa.jpg 02-Jan-2009 12:44 9k caseStudy.jpg 02-Jan-2009 12:44 15k caseStudy2.gif 02-Jan-2009 12:44 14k caseStudy3.jpg 08-Feb-2010 09:37 12k enewsstamp.jpg 02-Jan-2009 12:44 9k head.ai 02-Jan-2009 12:44 247k head.gif 02-Jan-2009 12:44 16k head.jpg 02-Jan-2009 12:44 35k head2.gif 02-Jan-2009 12:44 8k headnew.jpg 02-Jan-2009 12:45 44k iconSet.ai 02-Jan-2009 12:45 183k iconSet.gif 02-Jan-2009 12:45 2k logo.jpg 02-Jan-2009 12:45 4k logoBitmap.gif 02-Jan-2009 12:45 8k searchArchives.gif 02-Jan-2009 12:45 1k sendFeedback.gif 02-Jan-2009 12:45 1k sendFriend.gif 02-Jan-2009 12:45 1k signUpNow.gif 02-Jan-2009 12:45 1k tforbes.gif 02-Jan-2009 12:45 1k vdpcover.jpg 02-Jan-2009 12:45 6k viewArchives.gif 02-Jan-2009 12:45 1k Apache/1.3.41 Server at www.forbesamg.com Port 80 ",12);arrFiles[44]=new Array(45,"privacy.htm","2 Jan 2009","Untitled Document","","","",1);arrFiles[45]=new Array(46,"thanks.html","25 Feb 2009","Marketing Solutions Monthly Feedback","","","Thank You we will get back to you shortly Privacy Policy Home | Contact | Portfolio | Why ForbesAMG | Resource Center | Directions > info@forbesamg.com > p: 973.601.8110 | f: 973.601.8118 > 100 Stierli Ct., Suite 108 | Mt. 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00000001.wld 02-Jan-2009 12:43 177k 00000000.wld 02-Jan-2009 12:43 9k 00000099.abt 02-Jan-2009 12:43 2k 00000098.abt 02-Jan-2009 12:43 2k Apache/1.3.41 Server at www.forbesamg.com Port 80 ",12);arrFiles[131]=new Array(132,"forbesamgmsm/assists/?M=D","","Index of /msm/forbesamgmsm/assists","","","Index of /msm/forbesamgmsm/assists Name Last modified Size Description Parent Directory 02-Jan-2009 12:44 - 00000099.abt 02-Jan-2009 12:43 2k 00000098.abt 02-Jan-2009 12:43 2k 00000001.wld 02-Jan-2009 12:43 177k 00000000.wld 02-Jan-2009 12:43 9k Apache/1.3.41 Server at www.forbesamg.com Port 80 ",12);arrFiles[132]=new Array(133,"forbesamgmsm/assists/?N=A","","Index of /msm/forbesamgmsm/assists","","","Index of /msm/forbesamgmsm/assists Name Last modified Size Description Parent Directory 02-Jan-2009 12:44 - 00000000.wld 02-Jan-2009 12:43 9k 00000001.wld 02-Jan-2009 12:43 177k 00000098.abt 02-Jan-2009 12:43 2k 00000099.abt 02-Jan-2009 12:43 2k Apache/1.3.41 Server at www.forbesamg.com Port 80 ",12);arrFiles[133]=new Array(134,"forbesamgmsm/assists/?D=D","","Index of /msm/forbesamgmsm/assists","","","Index of /msm/forbesamgmsm/assists Name Last modified Size Description Parent Directory 02-Jan-2009 12:44 - 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Apache/1.3.41 Server at www.forbesamg.com Port 80 ",12);arrFiles[137]=new Array(138,"forbesamgmsm/parts/?M=D","","Index of /msm/forbesamgmsm/parts","","","Index of /msm/forbesamgmsm/parts Name Last modified Size Description Parent Directory 02-Jan-2009 12:44 - 00000199.did 02-Jan-2009 12:43 261k 00000199.ddd 02-Jan-2009 12:43 203k 00000198.did 02-Jan-2009 12:43 9k 00000198.ddd 02-Jan-2009 12:43 19k Apache/1.3.41 Server at www.forbesamg.com Port 80 ",12);arrFiles[138]=new Array(139,"forbesamgmsm/parts/?S=D","","Index of /msm/forbesamgmsm/parts","","","Index of /msm/forbesamgmsm/parts Name Last modified Size Description Parent Directory 02-Jan-2009 12:44 - 00000199.did 02-Jan-2009 12:43 261k 00000199.ddd 02-Jan-2009 12:43 203k 00000198.ddd 02-Jan-2009 12:43 19k 00000198.did 02-Jan-2009 12:43 9k Apache/1.3.41 Server at www.forbesamg.com Port 80 ",12);arrFiles[139]=new Array(140,"forbesamgmsm/morgue/?S=D","","Index of /msm/forbesamgmsm/morgue","","","Index of /msm/forbesamgmsm/morgue Name Last modified Size Description Parent Directory 02-Jan-2009 12:44 - Apache/1.3.41 Server at www.forbesamg.com Port 80 ",12);arrFiles[140]=new Array(141,"forbesamgmsm/morgue/?M=D","","Index of /msm/forbesamgmsm/morgue","","","Index of /msm/forbesamgmsm/morgue Name Last modified Size Description Parent Directory 02-Jan-2009 12:44 - Apache/1.3.41 Server at www.forbesamg.com Port 80 ",12);arrFiles[141]=new Array(142,"forbesamgmsm/pdd/?N=A","","Index of /msm/forbesamgmsm/pdd","","","Index of /msm/forbesamgmsm/pdd Name Last modified Size Description Parent Directory 02-Jan-2009 12:44 - 00000000.pdd 02-Jan-2009 12:43 9k 00000001.pdd 02-Jan-2009 12:43 9k Apache/1.3.41 Server at www.forbesamg.com Port 80 ",12);arrFiles[142]=new Array(143,"forbesamgmsm/pdd/?M=D","","Index of /msm/forbesamgmsm/pdd","","","Index of /msm/forbesamgmsm/pdd Name Last modified Size Description Parent Directory 02-Jan-2009 12:44 - 00000001.pdd 02-Jan-2009 12:43 9k 00000000.pdd 02-Jan-2009 12:43 9k Apache/1.3.41 Server at www.forbesamg.com Port 80 ",12);arrFiles[143]=new Array(144,"forbesamgmsm/pdd/?S=D","","Index of /msm/forbesamgmsm/pdd","","","Index of /msm/forbesamgmsm/pdd Name Last modified Size Description Parent Directory 02-Jan-2009 12:44 - 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