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The Door & Hardware Institute IndustryWatch eNewsletter

The Door & Hardware Institute chose ForbesAMG to produce its eNewsletter, DHI IndustryWatch, based on the firm's expertise in uncovering relevant content that is specifically of interest to its members, as well as the firm's experience in recognizing the needs of the association market. The ForbesAMG staff searches the web for relevant news from trade journals, local and national press as well as the major search services for content for IndustryWatch. The editors closely examine each news item, as often times the most relevant piece of news for a DHI member is not in the headline or the first paragraph. Association news from DHI is prominently featured in each newsletter and DHI also includes press releases from its members in the IndustryAccess section. Click here to view a sample of DHI IndustryWatch.

VisionPilots Awareness Campaign Soars

VisionPilots, a firm specializing in international meeting and event production support, hired ForbesAMG to develop a marketing program to raise awareness of their services and expertise among meeting planners. We designed a postcard which offered more information about VisionPilots and a complimentary Zagat World's Top Restaurants Guide when the recipient visited their personalized URL (p-URL). When they visited their p-URL they were asked to enter their phone number and email address in order to receive the Zagat Guide and their name and address were pre-populated. After clicking the submit button, the “Thank You” page featured a video of VisionPilots “in action” setting up an event. The response rate was over 3%.
Click here to view the postcard.

AssessUSA Builds Brand New Website

When AssessUSA, Inc. set out to build an entirely new website they chose ForbesAMG due to fact the firm could manage all aspects of the project from copy writing, to design, to promotion. AssessUSA offers a number of state of the art web based assessments to assist companies in their hiring, placing, promoting, team-building and management development processes. We worked with the company’s founder, Bruce Walter, to author numerous pages of compelling content about the assessments and how they benefit companies. For the design, we created a Flash animation for the main page which also serves as a navigation tool. To help generate leads we created a page which collects contact information and asks about the visitor’s business challenges. After submitting the information the visitor receives an email with a link to view a number of sample assessments and AssessUSA receives an email with all of the visitor’s information for a follow up call. Click here to visit the site.

> White Papers

A Marketer’s Guide to Personalization and Variable Data Printing

Want to create full color marketing pieces that offer different text and images for each member of your mailing list? This whitepaper, authored by Jim Gawley, ForbesAMG VP eMedia, will explain how it is done. Includes full color case studies. Click here to download (27 page PDF file)

Five Keys to Association Growth

This white paper, authored by ForbesAMG's VP of eMedia Jim Gawley, provides insight on some of the latest innovative marketing tools and how they benefit associations, as well as some basics that are often overlooked. Click here to download (PDF file, published 7/30/2007)

DMnews' Essential Guide to Email Marketing 2008 provides a host of best practices articles and case studies. Click here to download. (48 page PDF file) (published 10/28/2008)

DMnews Deliver is the publication's annual delivery, postal, printing and fulfillment supplement. Click here to download. (24 page PDF file) (published 3/24/2008)

DM News’ Essential Guide to Multichannel Retail brings together experts commenting on a wide array of topics relating to multichannel retail. The Guide helps marketers meet the challenge of becoming savvy merchants across all the channels in which they operate. Click here to download (23 page PDF file) (published 2/25/2008)

DM News’ second annual Essential Guide to Lists, Database Marketing & Data Services, offers more than 60 articles from industry leaders that offer research and how-to tips on lists, database marketing CRM and data services for customer acquisition, retention and reactivation. Click here to download (40 page pdf file) (published 1/28/2008)

B-to-C Online Customer Acquisition: Ten Steps to Success from eMarketer offers a compelling, comprehensive roadmap to online customer acquisition and is packed with data from dozens of sources. Click here to download (Free registration required)

> Useful Links

BtoB Magazine is dedicated to all disciplines of business-to-business marketing. Incorporating traditional channels with new techniques, BtoB covers online and offline advertising, campaign management, CRM, search, direct marketing, and more. Visit the site

The Business Marketing Association offers a repository of business-to-business marketing information and resources. Visit the site

The ClickZ Network is a resource of interactive marketing news, information, commentary, advice, opinion, research, and reference, online or off. Visit the site

Direct Magazine delivers detailed analysis and strategic advice on direct marketing issues, technologies and the winning strategies that help marketers build campaigns with impact. Visit the site

The Direct Marketing Association is the oldest and largest trade association for users and suppliers in the direct, database and interactive marketing field. Visit the site

DMnews, is an excellent source of current news and industry information on all aspects of Direct Marketing. Visit the site

eMarketer is "The First Place to Look" for market research information related to the Internet, e-business, online marketing and emerging technologies. eMarketer aggregates and analyzes e-business research from over 1,700 sources, and brings it together in analyst reports, daily research articles and the "eStat Database." Visit the site

The Email Experience Council is dedicated to providing marketers with case studies, research and access to reports and statistics that will enable you to effectively use email as a stand alone marketing channel, or as the foundation for other digital marketing and messaging efforts. ForbesAMG is an EEC member. Visit the site

EmailStatCenter.com, a centralized online repository of statistics and research specific to the email marketing industry. Visit the site

The Interactive Advertising Bureau is the first global association devoted exclusively to maximizing the use and effectiveness of advertising on the Internet. Visit the site

MarketingSherpa, Inc. is a research firm publishing Case Studies, benchmark data, and how-to information for marketing, advertising, and public relations professionals. Visit the site

MarketingVOX helps marketers and media professionals save time and do their jobs more effectively by keeping them informed of important industry news. Visit the site

Promo magazine defines promotion industry trends: presents critical "how-to" information about promotion; and provides insights and ideas to help marketers build their brands. Visit the site

Website Services Magazine helps its readers succeed by providing helpful and valuable information about online business trends, industry insights and best practices. Visit the site