How Can My Company Use eMarketing?

> Promoting Your Products & Services

Keep your customers informed & involved. Open a communication channel with your customers through email, providing them new product information, special offers and more information about the products & services your establishment offers.

Turn browsers on your website into buyers. Especially if you sell high ticket items, customers are initially using the web to gather information. Ongoing communication via an eNewsletter will keep your brand "top of mind" when they are ready to make a purchase.

Add a highly targeted offer to your transactional email. Your customers are waiting for a receipt or delivery confirmation to arrive via email, why not use the opportunity for a carefully crafted up-sell or cross-sell offer.

Click here for more information about our solutions for retailers.

> Restaurants

• Keep your customers involved with your concept by providing special "email only" offers, updates on menu changes and events at your restaurant.
• Provide special offers for a patron's birthday, anniversary or other special event.
• Use an eNewsletter to solicit feedback on food quality, service, etc.

Click here for more information about our solutions for restaurants.

> Associations

Replace or supplement your print newsletters with an eNewsletter. The time it takes to produce and deliver a print newsletter sometimes results in "stale" news for members and is often very costly. A weekly eNewsletter can keep members informed with breaking industry and association news, leaving your print publication dedicated to "evergreen" news like profiles and educational articles. Other associations that we have worked with have eliminated or dramatically cut back on print mailings following the launch of an eNewsletter.

Offer an eNewsletter to non members. Keeping potential members up to speed with industry news and association activities on an ongoing basis is a great way to help them see the value of membership.

To learn more about how we help associations click here.
For specific examples of how companies use email marketing, visit our Resource Center.