Restaurant eMarketing Solutions

Email is a very cost effective way to communicate with your customers and most consumers welcome relevant email from their favorite dining establishment. According to a recent survey, three of five consumers (60%) agree they want to receive email promotions from the restaurants they visit.

If you have been building an email list, but haven't had the time to develop and send email promotions OR if you need to build an email list from the ground up,ForbesAMG will develop and implement a customized eMarketing solution for you. Unlike other email solutions, ForbesAMG does ALL THE WORK for you, leaving you to concentrate on operations.

• We are NOT Spammers! ForbesAMG will work with your company to:
• build an opt-in email list of current and potential customers
• develop rich HTML email promotion templates, that have the same "look and feel" as your current marketing efforts
• manage all aspects of content development and delivery of the emails
• manage the subscriber database, analyze campaign results and make recommendations for improvement
  

In addition to regularly scheduled monthly or weekly email promotions, we will send special offers to your patrons for their birthday or anniversary and we can help you gain valuable feedback about your restaurant through email "satisfaction surveys."

Click here to View a Restaurant eNews Sample

Building the Email List | The Email Promotion | The Subscriber Database
The Restaurant's Responsibilities | Cost

> Building the Email List

ForbesAMG will create a sign up page for your restaurant's email promotions. The page will ask subscribers for specific demographic information and this is where you can gather information for birthday or anniversary promotions.

All "traditional" marketing efforts by your company (direct mail, newspaper ads, etc.) should promote your "new special email offers" and display a link to the sign up page. To improve response subscribers should be given some incentive to sign up.

ForbesAMG will supply sign-up cards to each of your restaurant's locations which will ask for the same information that is collected on the online sign up page. ForbesAMG will enter the information on the cards into the email promotion database.

Upon subscribing to the restaurant's eNewsletter or email promotion list, a Welcome Message is immediately sent to the customer. The message will include what they can expect from the eNewsletter and when they can expect to receive their first issue. It will also include a link to the current issue and should include some type of "start saving now" offer in the form of a link to a coupon.

> The Email Promotion

Email promotions will be distributed on a schedule set up by ForbesAMG and your staff. It is important that promotions don't annoy customers by arriving too frequently, yet sending too infrequently will not maintain your "connection" with the customer. We will also help you plan your sends so they will coincide with your other marketing/advertising efforts.

The main focus of the eNewsletter content should be to inform readers about the current offer/promotion/event. This will be done directly in the eNewsletter, as the "lead" item and there may be a link from the email to a page with more information about the event and possibly a coupon.

In order to keep readers interested on an ongoing basis, ForbesAMG's editors will also include facts or news from around the Internet which relate to your customer's interests. We will proofread all of the content that your company provides and offer copywriting suggestions as appropriate.

Each email promotion will include:

• a "send to a Friend" link - with usage logged
• a Feedback link - with usage logged
• a one-click "opt out" link

Subscribers who are not able to read html in their email program will receive a link to the eNewsletter on the web, ensuring that they see the same content as the html recipients.

> The Subscriber Database

ForbesAMG ensures list quality is maintained, by automatically handling unsubscribes and undeliverable mail. Each message you send out includes an "unsubscribe" option. This is critical to the opt-in email model because it allows your subscribers to manage their own subscriptions.

Subscriber information is stored in an Oracle database in a secure data center, where professional database managers work around the clock to ensure that the data is manageable, accurate and secure.

ForbesAMG will provide monthly reports on new subscribers. Reports can be provided more frequently to gauge the response to a specific direct mail or advertising campaign.

ForbesAMG will also provide a report for each of the email promotions, which will include number of recipients, number of "opens," and number of unsubscribes.

ForbesAMG will enter all "sign up card" subscription requests and monitor online subscriptions for data integrity.

> The Restaurant's Responsibilities

In order to ensure success of this eMarketing solution your company must work with ForbesAMG to:

• ensure that there are prominent and enticing offers to sign up for the eNewsletter included in all "traditional" marketing efforts
• create suitable offers to be featured in the email promotion
• write provocative content about new menu items, specials and upcoming events
• educate all staff members about the importance of getting visitors to the store to fill out a "sign up card"

> Cost

We price each solution based on your specific needs, so you are not paying for services you would never use in a packaged program. Prices start at under $500 per month and take the entire burden of email marketing off of you. Don't be fooled by low priced solutions that only manage the sending of the emails - leaving you with the design, copywriting and data entry tasks.

There are two cost components to our eMarketing solutions - the setup cost and a monthly fee which is based on the number of eNewsletter subscribers and the amount of content we need to prepare for your eNewsletter.

Setup includes:

• Database initialization for your customer lists, importing any current customer email addresses, as well as, sign-up page creation
• "Welcome Message" creation and copy writing
• Design and programming for custom "Send to a friend" and "Feedback" pages.
• HTML template design
• Initial supply of sign up cards and return envelopes for each restaurant
• Consulting on development of the "look and feel" of the eNewsletter and content guidelines

Monthly fee includes:

• Providing relevant content items for each of your eNewsletters.
• Assistance in the copy writing for the promotional offers
• Assistance on integrating the eMarketing solution into the current "traditional" marketing efforts.
• Inserting all content into the HTML template and adjusting the design for maximum impact
• All database management functions - opt ins and outs, purging undeliverable addresses, delivery reporting, new subscriber reporting and database backups and security
• Weekly data entry for sign up cards received from your restaurants
• Responding to "technical difficulty" inquiries from subscribers
  

Contact us today for an initial consultation.